Adolf Hassen - Better Place to Work. A: A New Sense of Motivation Leading to High Productivity (Ama Management Briefing)
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Better Place to Work. A: A New Sense of Motivation Leading to High Productivity (Ama Management Briefing)
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Highly motivated employees represent a key source of competitive advantage for companies. Employees are fully equipped with the knowledge, skills, and abilities to meet the challenges they face. They exhibit astounding creativity and seemingly unlimited productive energy. This Management Briefing helps companies build highly motivated workforces by showing them how to: ** enhance worker autonomy and decision-making ** promote personal learning and growth ** create mutually supportive work teams ** provide a high-quality workplace
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For information on how to order additional copies of this publication, see page 98.
Library of Congress Cataloging-in-Publication Data
Haasen, Adolf. A better place to work: how a new understanding of motivation leads to higher productivity / Adolf Haasen, Gordon F Shea. p. cm. Includes bibliographical references. ISBN 0-8144-2363-9 1. Employee motivation-Case studies. 2. Labor productivity-Case studies. 3. Organizational effectiveness-Case studies. I. Shea, Gordon F II. Title. HF5549.5.M63H33 1997
658.3'14-dc21 97-7163 CIP
1997 AMA Membership Publications Division American Management Association, New York. All rights reserved. Printed in the United States of America.
This Management Briefing has been distributed to all members enrolled in the American Management Association.
This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMA Membership Publications Division, 1601 Broadway, New York, NY 10019.
Printing number
10 9 8 7 6 5 4 3 2 1
Page iii
To our friends at EM Industries who inspired this book
Page v
Contents
Introduction
vii
1
Jamestown Advanced Products, Inc.: Where Workers Run the Shop
1
2
The Power of Motivation
8
3
Southwest Airlines: The Culture of "LUV"
13
4
The Apex Group, Inc.: A Learning Organization
22
5
A Closer Look at Motivational Theory
31
6
L-S Electro-Galvanizing Company (L-SE): A Unique Achievement in Labor-Management Cooperation
49
7
Opel Eisenach GMBH: Creating a High-Productivity Workplace
59
8
North American Draeger: Changing the Traditional Workplace
69
9
Labor and Management in the New Workplace
76
10
W L. Gore & Associates: A Company of Leaders
80
Page vi
11
Web Industries: A Commitment to Ownership
87
Conclusion
92
Page vii
Introduction
In our evolving global economy, we tend to look to capital and technology for competitive advantage. Effective organizations are also critical to global success. This realization has led us to various approaches for redesigning our operations. However, in the processes of "restructuring" and "downsizing"-tactics that provide our companies with leaner structures and flatter hierarchies-we often tend to overlook the fact that our people are the most important source of competitive advantage.
In many instances, the way we have made our operations more cost-effective has been to lay off workers-based on the simple notion that people equal costs. Unfortunately, we fail to realize that the success of cost cutting comes at the price of serious motivational problems for the remaining employees. The workforce is burdened with new responsibilities, and, at the same time, must cope with the uncertainty of further job cuts. Employee loyalty disappears and people's attitude becomes one of "to hell with this company." A recent AMA survey of companies that went through downsizing shows that employee morale declined in 86 percent of those companies. This leads to a longterm vulnerability for many of the restructured corporations.
In their mission statements, many corporations affirm that "people are our most important asset." Admittedly there are numerous examples of sincere efforts to promote participatory management and people involvement, encourage teamwork,
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