Anita Bhogle - The Winning Way 2.0: Learnings from Sport for Managers

westland publications ltd

THE WINNING WAY 2.0

Anita is a post-graduate in Statistics (IIT-Mumbai) and in Management (IIM-A) and a professed quant person who effortlessly made the transition to qualitative research, to account planning, to even scripting and producing TV commercials but still retains a love for wicked level sudokus and the keyboard. She started her career at Contract Advertising, was head of Strategic Planning and Research at FCB-Ulka and founded Prosearch Consultants which owes its name to her background in research.

At Prosearch, she conceived The Winning Way, a presentation that married learnings from management and sport. In the fifteen years that it has been invited to the heart of corporate India, she has made it synonymous with its genre in India, constantly revising it and ensuring that it remains relevant at all times. Her innate analytical skills combined with Harshas ringside view of sport have made it a unique offering where two people present in their own styles.

Harsha has had an unusual career since graduating in Chemical Engineering from Osmania University, Hyderabad and then completing a post-graduate programme in management from IIM-A. After working in advertising, he moved into sports media traversing its many paths and displaying the different skills each demanded, before being recognised as the face and the voice of Indian cricket; even having a talent show (Hunt for Harsha) named after him. His exposure to the world of management allowed him to bring different insights to cricket commentary where he has been part of over a hundred test matches, over 400 one-day games and more T20 games than can be remembered. He has hosted the finals of World Cups and World T20s (and on one occasion the FIFA World Cup) and is one of Indias most-read columnists.

His identity now is as much that of a television person as a pioneer in the digital medium. His twitter following places him among the top few in the world in the sports media and his blogs on CricBuzz touched a 100 million views in the first few months of their appearance.

It is this marriage, quite literally, that has produced one of Indias most admired corporate speaking programmes.

THE WINNING WAY 2.0

Learnings from Sport for Managers

ANITA BHOGLE & HARSHA BHOGLE

Foreword by MUKESH AMBANI

Last Word by RAHUL DRAVID

westland publications ltd

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93, I Floor, Shamlal Road, Daryaganj, New Delhi 110002

First e-pub edition: 2017

First published by westland publications ltd 2017

Copyright Anita Bhogle and Harsha Bhogle 2017

First published in 2011

Revised Edition published in 2017

All rights reserved

978-93-86224-78-1

Designed by SRYA, New Delhi

This book is sold subject to the condition that it shall not by way of trade or otherwise, be lent, resold, hired out, circulated, and no reproduction in any form, in whole or in part (except for brief quotations in critical articles or reviews) may be made without written permission of the publishers.

To our fathers R.S. Kulkarni and A.D. Bhogle whom we remember every day and who so influenced us. How we would have loved to present them this.

To our mothers Lily Kulkarni and Shalini Bhogle in whose lap we first sought, and received, shelter and who have always been there for us.

Contents

Long before this book was an idea, and to be honest it remained an idea for a long time, Mukul Deoras (then of Hindustan Unilever and later MD of Colgate Palmolive India) invited us to make a presentation at one of their events. The Winning Way, as we called the presentation, seemed interesting then and it is just as interesting today, 500 sessions later. So thank you for being the catalyst, Mukul.

Cricket and advertising have been an integral part of our life and the learning from those fields forms the basis of a major part of this book. We were helped by the fact that cricketers and other sportsmen, including Sachin Tendulkar, Virender Sehwag, Ian Chappell, Sanjay Manjrekar, Nasser Hussain, Viren Rasquinha, Ajinkya Rahane, Abhinav Bindra, R. Ashwin, Paddy Upton, Abhishek Jhunjhunwala and Virendra Sehwag agreed to speak to us. You will find their contributions at various points in this book.

Sport is just half the story. Almost all of the clients who invited us to their events were willing to talk to us about their organisations and the issues they faced. This helped us tailor presentations for them but also helped us draw the links between sport and corporate life better. Many of them, as you would imagine, were sports lovers and that made the dialogue easier. They provided the critical input for this book.

We specifically asked people to share their insights into management and corporate situations. Invariably and generously they said yes and we were moved by how much time they were willing to give us. The whos who of corporate India have lent a weight to the book that it would not otherwise have acquired. So, a big thank you to:

Jaithirth (Jerry) Rao, former Country Head, Consumer Banking, Citibank India, and founder and former CEO, Mphasis

Nitin Paranjpe, Global PresidentHome care division, Unilever

Mukul Deoras, former MD, Colgate-Palmolive Co.

Niall S.K. Booker, formerly Chief Executive Officer, HSBC North America Holdings Inc

Subroto Bagchi, Co-founder, MindTree Ltd. and business author

Neeraj Garg, CEO, Apollo Health & Lifestyle

Sandip Das, Chairman and Senior Partner, Maitreyi Capital Advisors

Saugata Gupta, CEO, Marico Ltd.

Sunil Lulla, Chairman and Managing Director, Grey Group India

Shailesh Ayyangar, MD, Sanofi India

Anindo Mukherjee, Group CEO at Supermax Personal Care

Madhabi Puri-Buch, Member, SEBI

Marten Pieters, formerly MD and CEO, Vodafone Essar

Bharat Puri, MD, Pidilite Industries

Deep Kalra, Founder and CEO, MakeMyTrip.com

Vivek Kudva, Managing Director, India and CEEMEA, Franklin Templeton Investments

Tiger Tyagarajan, President & CEO, Genpact

Anand Mahindra, Chairman & MD, Mahindra Group

Ronnie Screwvala, Co-founder, UpGrad

Dr. Santrupt Mishra, CEO, Carbon Black Business and Director, Group Human Resources of the Aditya Birla Group

Sanjay Purohit, formerly MD, Levi Strauss India Y. M. Deosthalee, Director & CFO, L&T Group

V. R. Ferose, Senior Vice President and Head of Globalization Services at SAP

N. R. Narayana Murthy, Co-founder, Infosys Pramod Bhasin, Founder & Vice Chairman, Genpact

and our closest friend and sounding board A. S. Ramchander, VP, Global Marketing, Castrol

In our first meeting with Gautam and Paul of Westland we knew we had found our publishers. It is a critical association for each must understand the other and we are very happy with them. They suggested that a young, enthusiastic, cricket lover, Karthik, be the editor. We went with that suggestion and it was a good one. Karthik is quick and has the ability to spot things that might otherwise slide by. It meant that we had to work a bit more after we thought the book was done but the extra effort has just made things better.

For the last word, for an excellent after mint, we wanted something from a great team player. Among his glittering and visible achievements, and others that numbers cannot make visible, Rahul Dravid can take pride in being an outstanding competitor and human being. Thank you Rahul, not for the first time, and maybe, not for the last.