• Complain

Beth Comstock - Imagine It Forward: Courage, Creativity, and the Power of Change

Here you can read online Beth Comstock - Imagine It Forward: Courage, Creativity, and the Power of Change full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2018, publisher: Currency, genre: Politics. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

No cover
  • Book:
    Imagine It Forward: Courage, Creativity, and the Power of Change
  • Author:
  • Publisher:
    Currency
  • Genre:
  • Year:
    2018
  • Rating:
    5 / 5
  • Favourites:
    Add to favourites
  • Your mark:
    • 100
    • 1
    • 2
    • 3
    • 4
    • 5

Imagine It Forward: Courage, Creativity, and the Power of Change: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "Imagine It Forward: Courage, Creativity, and the Power of Change" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

From one of todays foremost innovation leaders, an inspiring and practical guide to mastering change in the face of uncertainty.
The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in todays world, every one of us has to make change part of our job.
In Imagine It Forward, Comstock, in a candid and deeply personal narrative, shares lessons from a thirty year career as the change-maker in chief, navigating the space between the established and the unproven. As the woman who initiated GEs digital and clean-energy transformations, and its FastWorks methodology, she challenged a global organization to not wait for perfection but to spot trends, take smart risks and test new ideas more often. She shows how each one of us canin fact, must -- become a change maker.
Ideas are rarely the problem, writes Comstock. What holds all of us back, reallyis fear. Its the attachment to the old, to What We Know.
Change is messy and fraught with tension, uncertainty and failure. Being change ready calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible.
Among the practical takeaways Comstock offers:
The power of discoverybringing the outside into your organization. Itis about turning the world into a classroom.
Find a sparkprovocateurs who challenge established ways of thinking can be a powerful catalyst for change.
Give yourself permissionevery change maker must learn to give herself permission to push outside expectations and boundaries.
Confronting todays accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock every persons potential. Imagine It Forward masterfully points the way.

Beth Comstock: author's other books


Who wrote Imagine It Forward: Courage, Creativity, and the Power of Change? Find out the surname, the name of the author of the book and a list of all author's works by series.

Imagine It Forward: Courage, Creativity, and the Power of Change — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Imagine It Forward: Courage, Creativity, and the Power of Change" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make
Contents
More Praise for Imagine It Forward Imagine It Forward offers an experienced - photo 1
More Praise for
Imagine It Forward

Imagine It Forward offers an experienced look at how nonlinear, ever evolving change saved one of Americas oldest, most traditional companies and brought it into the digital, socially conscious, irreverent era we now live in. Beth Comstocks account of her unconventional career at a very conventional corporation, General Electric, is frank, funny, and spot-on about the need to abandon the top-down methods of the past in favor of greater collaboration, disruption, and prioritizing the needs and wants of customers and consumers over profit.

Joi Ito, director, MIT Media Lab, and author of Whiplash

Beth is a true forcesmart, practical, and most of all, she inspires executions in the new business world. There are few people who I think get it, and shes at the top of that list.

Gary Vaynerchuk, entrepreneur and author of Crushing It!

Imagine It Forward offers good examples of teaching bravery not perfectionin education and work. Beth offers valuable lessons that should help readers challenge themselves to risk more in pursuit of a better future for themselves and their organizations.

Reshma Saujani, founder and CEO of Girls Who Code

Beth Comstock has a track record of innovating, leading, and being an agent of change. In Imagine It Forward, she proposes thought provoking ways to envision your future and build strategy around it.

Sophia Amoruso, New York Times bestselling author of #GIRLBOSS and founder of Nasty Gal

PUBLISHED BY RANDOM HOUSE CANADA Copyright 2018 BeeCom Media LLC All rights - photo 2

PUBLISHED BY RANDOM HOUSE CANADA

Copyright 2018 BeeCom Media LLC

All rights reserved under International and Pan-American Copyright Conventions. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher, except by a reviewer, who may quote brief passages in a review. Published in 2018 by Random House Canada, a division of Penguin Random House Canada Limited, Toronto, and simultaneously in the United States by Currency, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York. Distributed in Canada by Penguin Random House Canada Limited, Toronto.

www.penguinrandomhouse.ca

Random House Canada and colophon are registered trademarks.

Library and Archives Canada Cataloguing in Publication

Comstock, Beth, author

Imagine it forward : courage, creativity, and the power of change / Beth Comstock.

Issued in print and electronic formats.

ISBN 9780345812254

eBook ISBN 9780345812278

1. Organizational change. 2. Success in business. 3. Management. 4. Comstock, Beth. 5. Women executivesUnited StatesBiography. 6. ExecutivesUnited StatesBiography. 7. General Electric Company.

I. Title.

HD58.8.C665 2018 658.406 C2018-900746-X

C2018-900747-8

Cover design and art by Rodrigo Corral Studio

v532 a To Katie and Meredith Your imagination and courage inspire me - photo 3

v5.3.2

a

To Katie and Meredith

Your imagination and courage inspire me

CONTENTS

The future is not in our stars but in our imaginations, and our actions.

We can no longer afford to fail to imagine.

Shift mind-set. Every change-maker learns to give herself permission to push outside expectations and limitations.

Permission GrantedIgnore the GatekeepersDevelop Social CourageNo = Not Yet

Build Bridges, Not WallsTake the Job No One WantsMake the Work Great

Discovery is about infusing yourself with a spirit of inquiry and curiosity, turning the world into a classroom for learning and for unearthing ideas that can make change possible.

Go Boldly into the UnknownOptimize Today and Build TomorrowSpark New Perspectives

Live in the MarketProtect a Class of IdeasGet Outside the JarGet Weird

Pattern RecognitionMeet Change EarlyThe Change-makers Dilemma

Innovation is the result of seeking out tension, not avoiding it. Its not about reassurance or consensusit often encourages confrontation.

Acknowledge RealityConflict as an Engine of CreativityAnalog Dollars for Digital Pennies?

Tension Is the Price of AdmissionThe Grinf*ckPsychological Safety

Challenge Status QuoAuthoritys EdgeConstraints Are Necessary

You have to adapt your narrative to help the people in an organization understand their world. That, in turn, will change how they act in order to create a different, better future.

Strategy Is StorySensemakingMake the Invisible VisibleShout Louder Than We Spend

Getting Over Functional FixednessGo See for YourselfRolling ThunderPlatform Power

Share a new mind-set, spreading ideas bottom-up and outside-in, finding dedicated agents of change within the company to make the story their own.

Whos in Charge?EmergencePremature ScalingReturn on FailurePartner Power

FastWorksTest & LearnNew to BigSuccess TheaterRefounding

We cant give up on imagination and possibility. Tomorrow always comes.

If you see a better way, you have an obligation to pursue it. Thats the change-makers rallying cry.

INTRODUCTION
CLOSING THE IMAGINATION GAP

I was able to see the sunset fade from red to purple as the plane began to descend over the rolling hills of Northern Virginia. A few moments later we were down, puttering to a stop in a small airstrip carved into rural Virginia farmland barely 40 miles from where Id grown up.

A man in a blue jumpsuit waved me over after the pilot had helped me down the planes narrow stairs to the grass. As I walked toward him, carrying my overstuffed tote bag, notes hastily crammed in the side pocket, I heard the planes engine fire back up. Soon it was riding up over the trees, and banking into the purple sky.

Anything I need to know? I asked.

Sorry, maam. They just pay me to bring the planes in and then guide them back out, he said.

I didnt know exactly who was going to pick me up, and I had no number to call. All I knew was that the CIA wanted my advice. I closed my eyes and inhaled the autumn air. Wild grasses, oak and pine trees. The smell of home.

Soon a black SUV with tinted windows pulled up in front of me. Three men get out, each in a dark jacket and, of course, aviator-style glasses. Beth? Come with us.

We talked a bit about the weather, about my hometown (where one of them lived), before I turned my mind to the notes Id scribbled down after a brief talk with the CIA deputy director a few days before:

Were siloed. We need to collaborate more with each other and across the agency.

Its hard to keep up with the pace of change. Were in the business of secrets and yet we need to continually open up to new perspectives, to taking risks, and being ready when change shows up.

Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «Imagine It Forward: Courage, Creativity, and the Power of Change»

Look at similar books to Imagine It Forward: Courage, Creativity, and the Power of Change. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «Imagine It Forward: Courage, Creativity, and the Power of Change»

Discussion, reviews of the book Imagine It Forward: Courage, Creativity, and the Power of Change and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.