Beth Comstock - Imagine It Forward: Courage, Creativity, and the Power of Change
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- Book:Imagine It Forward: Courage, Creativity, and the Power of Change
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The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in todays world, every one of us has to make change part of our job.
In Imagine It Forward, Comstock, in a candid and deeply personal narrative, shares lessons from a thirty year career as the change-maker in chief, navigating the space between the established and the unproven. As the woman who initiated GEs digital and clean-energy transformations, and its FastWorks methodology, she challenged a global organization to not wait for perfection but to spot trends, take smart risks and test new ideas more often. She shows how each one of us canin fact, must -- become a change maker.
Ideas are rarely the problem, writes Comstock. What holds all of us back, reallyis fear. Its the attachment to the old, to What We Know.
Change is messy and fraught with tension, uncertainty and failure. Being change ready calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible.
Among the practical takeaways Comstock offers:
The power of discoverybringing the outside into your organization. Itis about turning the world into a classroom.
Find a sparkprovocateurs who challenge established ways of thinking can be a powerful catalyst for change.
Give yourself permissionevery change maker must learn to give herself permission to push outside expectations and boundaries.
Confronting todays accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock every persons potential. Imagine It Forward masterfully points the way.
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