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David Silverman - Interpreting Qualitative Data

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David Silverman Interpreting Qualitative Data
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In this fifth edition of his field-defining text, David Silverman, a true guru of qualitative research, walks the reader through the basics of gathering and analyzing qualitative data. The book offers beginners unrivalled hands-on guidance to help them get the best out of a research methods course or research project. New to the fifth edition:
A streamlined structure to aid navigation and guide readers smoothly through the research process. A new chapter on generalizing from case-study research which addresses the perennial issue of how many cases do you need? New material on doing qualitative research online and the ethics of internet research. Additional sections covering organizational documents and documents of everyday life, including blogs and diaries. Many more recent case study examples drawn from a broad range of disciplines including business, education, social work and geography as well as health studies. A new and improved companion website, full of additional resources for students and lecturers. This is the perfect companion for all those new to qualitative research.
Available withPerusall--an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

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Interpreting Qualitative Data
Interpreting Qualitative Data 5E David Silverman - photo 1
Interpreting Qualitative Data

5E

  • David Silverman
SAGE Publications Ltd 1 Olivers Yard 55 City Road London EC1Y 1SP SAGE - photo 2
SAGE Publications Ltd 1 Olivers Yard 55 City Road London EC1Y 1SP SAGE - photo 3

SAGE Publications Ltd

1 Olivers Yard

55 City Road

London EC1Y 1SP

SAGE Publications Inc.

2455 Teller Road

Thousand Oaks, California 91320

SAGE Publications India Pvt Ltd

B 1/I 1 Mohan Cooperative Industrial Area

Mathura Road

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SAGE Publications Asia-Pacific Pte Ltd

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#10-04 Samsung Hub

Singapore 049483

David Silverman 2014

First edition published 1993

Second edition published 2001. Reprinted 2003, 2004, 2005, 2006

Third edition published 2006. Reprinted 2007, 2008 (twice), 2009 and 2010 (twice)

Fourth edition published 2011. Reprinted twice in 2013

Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.

Library of Congress Control Number: 2014938058

British Library Cataloguing in Publication data

A catalogue record for this book is available from the British Library

ISBN 978-1-4462-9542-7

ISBN 978-1-4462-9543-4 (pbk)

Editor: Katie Metzler

Assistant editor: Lily Mehrbod

Production editor: Ian Antcliff

Copyeditor: Neil Dowden

Marketing manager: Ben Griffin-Sherwood

Cover design: Shaun Mercier

Typeset by: C&M Digitals (P) Ltd, Chennai, India

Printed and bound in Great Britain by Ashford Colour Press Ltd

Interpreting Qualitative Data - image 4
Dedication For my friends at the Nursery End in the hope but not the - photo 5
Dedication

For my friends at the Nursery End in the hope (but not the expectation) that Middlesex will finally achieve success in English crickets county championship

Extended Contents
Companion Website

Be sure to visit the companion website to this book at https://study.sagepub.com/silvermaniqd5e to find a range of teaching and learning materials for both lecturers and students, including the following:

  • Methodspace page: link to a Methodspace group for the book (www.methodspace.com/group/silverman) where readers can give feedback, discuss issues and pose questions about their research directly to the author.
  • Additional case studies and examples: engaging and relevant case studies to help illustrate the main concepts in each chapter.
  • Full-text journal articles: full access to selected SAGE journal articles related to each chapter, providing students with a deeper understanding of key topics.
  • Links to useful websites, podcasts and YouTube videos: an assortment of direct links to relevant websites for each chapter.
  • Student exercises: thought-provoking questions for each chapter that are intended to help students think critically about their own research.
  • Model answers: to exercises found in this book.
  • Helpful tips: valuable considerations for students doing their own research.
  • Recommended reading: suggestions for further reading.
About the AuthorDavid Silvermantrained as a sociologist at the London School of - photo 6
About the Author
David Silvermantrained as a sociologist at the London School of Economics and the University of California, Los Angeles. He taught for 32 years at Goldsmiths, University of London, where he is now Emeritus Professor at the Sociology Department. He is interested in conversation and discourse analysis and he has researched medical consultations and HIV-test counselling.
He is the author of Interpreting Qualitative Data (fourth edition, 2012), Doing Qualitative Research (fourth edition, 2013) and A Very Short, Fairly Interesting, Reasonably Cheap Book about Qualitative Research (second edition, 2013). He is the editor of Qualitative Research (third edition, 2011) and the Sage series Introducing Qualitative Methods. In recent years, he has offered short, hands-on workshops in qualitative research for universities in Europe, Asia, Africa and Australia. He is a Visiting Professor at the Business School, University of Technology, Sydney.
Now retired from full-time work, he aims to watch 100 days of cricket a year. He also enjoys voluntary work in an old peoples home where he sings with residents with dementia and strokes.
Preface to Fifth Edition

This new edition has been substantially rewritten. Drawing upon comments from readers of the fourth edition, I have made the following changes:

  • A new chapter on generalising from case study research which addresses the perennial issue of How many cases do you need?
  • The organisation of the book is simplified: there are now only three sections and discussion of how to make qualitative research credible is moved to an earlier position, immediately after the chapter on case study research.
  • Throughout the book, consistent use is made of two qualitative research models: naturalism and constructionism. This is in line with current usage and, I believe, makes the book easier for students to follow.
  • Many more recent case study examples drawn from a broad range of disciplines including business, education, social work and geography as well as health studies.
  • Greater attention to research based on Internet data including netnography (Kozinets, 2010).
  • has a new introduction outlining the meaning of research.
  • now includes a discussion of mixed methods.
  • a new section on netnography.
  • has new sections on organisational documents (including a discussion of corporate social responsibility) and on documents of everyday life (e.g. blogs and diaries).
  • now makes it clear that writing a research report should not be a linear process.
  • are illustrated with case examples from a wider range of disciplines.
  • Where the number of an exercise appears in red, the books website includes a model answer.
  • For ease of access, all links provided in this book now appear in the website. All links listed in this book were checked in early 2014.

My aim has been to develop the book further as an undergraduate introductory qualitative methods text which complements the postgraduate focus of Doing Qualitative Research. Rather than attempting to turn this volume into simply an undergraduate research project book, my focus is on introducing first-degree students to the theory, methods and practice of qualitative research. In this way, I have tried to make this book suitable for both taught courses and research projects at the undergraduate level.

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