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Sharon M. Friedman - Communicating uncertainty: media coverage of new and controversial science

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Exploring the interactions that swirl around scientific uncertainty and its coverage by the mass media, this volume breaks new ground by looking at these issues from three different perspectives: that of communication scholars who have studied uncertainty in a number of ways; that of science journalists who have covered these issues; and that of scientists who have been actively involved in researching uncertain science and talking to reporters about it. In particular, Communicating Uncertainty examines how well the mass media convey to the public the complexities, ambiguities, and controversies that are part of scientific uncertainty. In addition to its new approach to scientific uncertainty and mass media interactions, this book distinguishes itself in the quality of work it assembles by some of the best known science communication scholars in the world. This volume continues the exploration of interactions between scientists and journalists that the three coeditors first documented in their highly successful volume, Scientists and Journalists: Reporting Science as News, which was used for many years as a text in science journalism courses around the world.

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title Communicating Uncertainty Media Coverage of New and Controversial - photo 1

title:Communicating Uncertainty : Media Coverage of New and Controversial Science LEA's Communication Series
author:Friedman, Sharon M.
publisher:Lawrence Erlbaum Associates, Inc.
isbn10 | asin:0805827277
print isbn13:9780805827279
ebook isbn13:9780585179681
language:English
subjectScience in mass media, Science news, Mass media--Audiences, Discoveries in science.
publication date:1999
lcc:P96.S33C66 1999eb
ddc:500
subject:Science in mass media, Science news, Mass media--Audiences, Discoveries in science.
Page i
Communicating Uncertainty
Media Coverage of New and Controversial Science

Communicating uncertainty media coverage of new and controversial science - image 2
Page ii
LEA's COMMUNICATION SERIES
Jennings Bryant/Dolf Zillmann, General Editors
Selected titles in Journalism (Maxwell McCombs, Advisory Editor)
include:
Black Mixed News: The Public/Civic/Communitarian Journalism
Debate
Friedman/Dunwoody/Rogers Communicating Uncertainty:
Media Coverage of New and Controversial Science
Garrison Computer-Assisted Reporting, Second Edition
Hachten The Troubles of Journalism: A Critical Look at What's
Right and Wrong with the Press
McCombs/Shaw/Weaver Communication and Democracy:
Exploring the Intellectual Frontiers in Agenda-Setting Theory
Merritt Public Journalism and Public Life: Why Telling the News
is Not Enough, Second Edition
Wanta The Public and the National Agenda: How People Learn
About Important Issues
For a complete list of other titles in LEA's Communication Series,
please contact Lawrence Erlbaum Associates, Publishers.
Page iii
Communicating Uncertainty
Media Coverage of New and Controversial Science
Edited by
Sharon M. Friedman
Lehigh University
Sharon Dunwoody
University of Wisconsin-Madison
Carol L. Rogers
University of Maryland
Page iv Copyright 1999 by Lawrence Erlbaum Associates Inc All rights - photo 3
Page iv
Copyright 1999 by Lawrence Erlbaum Associates, Inc.
All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, retrieval system, or any other means, without prior written permission of the publisher.
Lawrence Erlbaum Associates, Inc., Publishers
10 Industrial Avenue
Mahwah, NJ 07430
Cover design by Kathryn Houghtaling Lacey

Library of Congress Cataloging-in-Publication Data
Communicating uncertainty : media coverage of new and controversial
science / Sharon M. Friedman, Sharon Dunwoody, and Carol L. Rog
ers, editors.
p. cm. (LEA's communication series)
Includes bibliographical references and index.
ISBN 0-8058-2727-7 (cloth : alk. paper). ISBN 0-8058-2728-5
(pbk.: alk. paper).
1. Science in mass media. 2. Science news. 3. Mass mediaAudi
ences. 4. Discoveries in science. I. Friedman, Sharon M. II.
Dunwoody, Sharon. III. Rogers, Carol L. IV. Series.
P96.S33C66 1998
500dc21 98-38311
CIP
Books published by Lawrence Erlbaum Associates are printed on acid-free
paper, and their bindings are chosen for strength and durability.
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
Page v
CONTENTS
Preface
vii
Introduction
xi
Part I
Interpreting Uncertainty
1
Scientists' Representations of Uncertainty
Stephen C. Zehr
3
2
How Journalists Deal with Scientific Uncertainty
S. Holly Stocking
23
3
Public Responses to Uncertainty
Edna Einsiedel & Bruce Thorne
43
4
Scientists, Journalists, and the Meaning of Uncertainty
Sharon Dunwoody
59
5
Interpreting Uncertainty: A Panel Discussion
Philip M. Boffey, Joann Ellison Rodgers, & Stephen H. Schneider
81
Part II
Science in the Public Arena
6
Popular Beliefs, Media, and Biotechnology
Susanna Hornig Priest
95
7
The Never-Ending Story of Dioxin
Sharon M. Friedman
113

Page vi
8
An Uncertain Social Contract: The Case of Human Resources for Science
Daryl E. Chubin
137
9
Reporting on the Changing Science of Human Behavior
Deborah Blum
155
10
Science in the Public Arena: A Panel Discussion
Dianne Dumanoski, William H. Farland, & Sheldon Krimsky
167
Part III
Beyond the Basics
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