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Maxwell E. McCombs - The poll with a human face: the National Issues Convention experiment in political communication

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In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in two live PBS telecasts moderated by Jim Lehrer where they questioned Vice President Al Gore and four contenders for the Republican presidential nomination. This experiment in democracy was an innovative step that engaged the ongoing debate about mass communication and democracy. The Poll With a Human Face details this innovative event, the arguments and logic behind it, the experiences of the delegates and journalists involved in the NIC, and social science research analyzing the news coverage and its effects. This book is both a specific case study of the NIC and a broad scale contribution to the discipline of political communication.

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title The Poll With a Human Face The National Issues Convention - photo 1

title:The Poll With a Human Face : The National Issues Convention Experiment in Political Communication
author:McCombs, Maxwell E.
publisher:Lawrence Erlbaum Associates, Inc.
isbn10 | asin:0805829741
print isbn13:9780805829747
ebook isbn13:9780585208022
language:English
subjectPublic opinion--United States, National Issues Convention--(1996 :--Austin, Tex.) , Communication in politics--United States, Journalism--Political aspects--United States, Press and politics--United States.
publication date:1999
lcc:HN90.P8P64 1999eb
ddc:303.3/8
subject:Public opinion--United States, National Issues Convention--(1996 :--Austin, Tex.) , Communication in politics--United States, Journalism--Political aspects--United States, Press and politics--United States.
Page i
The Poll With a Human Face
The National Issues Convention Experiment in Political Communication
Page ii
LEA'S COMMUNICATION SERIES
Jennings Bryant/Dolf Zillmann, General Editors
Selected titles in Journalism (Maxwell McCombs, Advisory Editor) include:
Crespi The Public Opinion Process: How the People Speak
Hachten The Troubles of Journalism: A Critical Look at What's Right and Wrong With the Press
Kaid/Bystrom The Electronic Election: Perspectives on the 1996 Campaign Communication
Kraus Televised Presidential Debates and Public Policy, Second Edition
Merritt Public Journalism and Public Life: Why Telling the News is Not Enough, Second Edition
Perloff Political Communication: Politics, Press, and Public in America
Wanta The Public and the National Agenda: How People Learn About Important Issues
Weaver/Wilhoit The American Journalist in the 1990s: U.S. News People at the End of an Era
For a complete list of other titles in LEA's Communication Series, please contact Lawrence Erlbaum Associates, Publishers.
Page iii
The Poll With a Human Face
The National Issues Convention Experiment in Political Communication
Edited by
Maxwell McCombs
University of Texas at Austin
Amy Reynolds
University of Oklahoma
Page iv Copyright 1999 by Lawrence Erlbaum Associates Inc All rights - photo 2
Page iv
Copyright 1999 by Lawrence Erlbaum Associates, Inc. All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, retrieval system, or any other means, without prior written permission of the publisher.
Lawrence Erlbaum Associates, Inc., Publishers
10 Industrial Avenue
Mahwah, NJ 07430
Cover design by Kathryn Houghtaling Lacey
Library of Congress Cataloging-in-Publication Data
The poll with a human face: the National Issues Convention
experiment in political communication / edited by Maxwell
McCombs, Amy Reynolds.
p. cm.
The National Issues Convention held in Austin, Texas, from
January 18-21, 1996.
Includes bibliographical references and index.
ISBN 0-8058-2974-1 (cloth: alk. paper).
1. Public opinionUnited States. 2. National Issues Conven
tion (1996: Austin, TX). 3. Communication in politicsUnited
States. 4. JournalismPolitical aspectsUnited States. I.
McCombs, Maxwell E. II. Reynolds, Amy.
HN90.P8P64 1999
303.3'8dc21 98-42667
CIP
Books published by Lawrence Erlbaum Associates are printed
on acid-free paper, and their bindings are chosen for strength and
durability.
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
Page v
For my wife, Betsy,
and my children,
Molly, Leslie, Max, and Sam.
M.M.
In memory of my grandfather,
Woodrow W Reynolds,
and for my grandmother,
Hazel F Reynolds.
A.R.
Page vii
Contents
Preface
ix
Part I: The National Issues Convention
1
1
Bringing Deliberation to the Democratic Dialogue
James S. Fishkin And Robert C. Luskin
3
2
The Delegates' Experience
Tom W. Smith
39
3
We the People: The Contours of Lay Political Discourse
Roderick Hart And Sharon Jarvis
59
Part II: The News Media
85
4
Through the Eyes of a True Believer
David R. Boldt
87
5
A (Largely Missed) Learning Opportunity
Davis "Buzz" Merritt
105

Page viii
6
Local Television Coverage of the NIC
Amy Reynolds
113
7
Prologue to Diverging Patterns of Election Year Coverage
Dixie Shipp Evatt
133
8
Effects of NIC Media Coverage Among the Public
Kenneth A. Rasinski, Norman M. Bradburn, And Douglas Lauen
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