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Richard Jackson Harris - A cognitive psychology of mass communication

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The updated edition of a textbook on the role of mass communication in the formation of perceived reality, for mass communication processes and effects course.

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title A Cognitive Psychology of Mass Communication LEAs Communication - photo 1

title:A Cognitive Psychology of Mass Communication LEA's Communication Series
author:Harris, Richard Jackson.
publisher:Lawrence Erlbaum Associates, Inc.
isbn10 | asin:080583088X
print isbn13:9780805830880
ebook isbn13:9780585192284
language:English
subjectMass media--Psychological aspects, Mass media--Social aspects.
publication date:1999
lcc:P96.P75H37 1999eb
ddc:302.23/01/9
subject:Mass media--Psychological aspects, Mass media--Social aspects.
Page i
A Cognitive Psychology of Mass Communication
Page ii
LEA's COMMUNICATION SERIES
Jennings Bryant/Dolf Zillmann, General Editors
Selected titles In Mass Communication (Alan Rubin, Advisory Editor) Include:
Alexander/Owers/Carveth Media Economics, Theory and Practice, Second Edition
Sohn/Wicks/Lacy/Sylvie Media Management: A Casebook Approach, Second Edition
Moore/Farrar/Collins Advertising and Public Relations Law
Moore Mass Communication Law and Ethics, Second Edition
Sterling/Bracken/Hill Mass Communications Research
Resources: An Annotated Guide
Van Evra Television and Child Development, Second Edition
For a complete list of other titles in LEA's Communication Series,
please contact Lawrence Erlbaum Associates, Publishers
Page iii
A Cognitive Psychology of Mass Communication
Third Edition
Richard Jackson Harris
Kansas State University
Picture 2
LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS
Mahwah, New Jersey London
Page iv
Copyright 1999 by Lawrence Erlbaum Associates, Inc.
All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, retrieval system, or any other means, without prior written permission of the publisher.
Lawrence Erlbaum Associates, Inc., Publishers
10 Industrial Avenue
Mahwah, NJ 07430-2262
Cover design by Kathryn Houghtaling Lacey
Library of Congress Cataloging-in-Publication Data
Harris, Richard Jackson
A cognitive psychology of mass communication / Richard
Jackson Harris. - 3rd ed.
p. cm. - (LEA's communication series)
Includes bibliographical references and index.
ISBN 0-8058-3088-X.
1. Mass media-Psychological aspects. 2. Mass media-Social
aspects. I. Title. II. Series.
P96.P75H37 1999
302.23'01'9-dc21 98-32142
CIP
Books published by Lawrence Erlbaum Associates are printed on acid-free paper, and their bindings are chosen for strength and durability.
Printed in the United States of America
10 9 8 7 6 5 4 3 2
Page v
To four women of four generations
My grandmother, Anne Roberts Harris (1890-1974),
who modeled an unconditional love
and an exciting intellectual curiosity
.
My mother, Helen Sellers Harris (1917-1970),
who modeled exceptional parenting
and was always there for me
.
My wife, Caprice Joan Becker (1955- ),
whose love sustains and amazes me
.
My daughter, Natalie Becker Harris (1991- ),
who
, with her brothers Clint and Grady,
now challenge me in effective media parenting
.
Page vii
Contents in Brief
Preface
xv
1
Mass Communication in Society: The Textbook for Our Lives
1
2
Research and Theory in Mass Communication: How We Study Media Scientifically
14
3
Portrayals of Groups: Distorted Social Mirrors
41
4
Advertising: Food (and Everything Else) for Thought
71
5
Communication of Values: Media as Parent and Priest
96
6
Sports: Marriage of Convenience or Conquest by Television?
119
7
News: Setting the Agenda About the World
141
8
Politics: Using News and Advertising to Win Elections
167
9
Violence: Does All That Mayhem Matter?
189
10
Sex: Turning On, Turning Nasty
211
11
Prosocial Media: Helpful Media Helping People
233
12
Living Constructively With Media: Taking Charge in the New Millennium
251
References
271
Author Index
319
Subject Index
333

Page ix
Contents
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