Thomas E. Broce - Fund raising: the guide to raising money from private sources
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Fund raising: the guide to raising money from private sources
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Fund Raising has been used as a basic text in many universities at both the graduate and undergraduate levels. It was adopted by the National Society of Fund Raising Executives as a basic reference for its accrediation program. Many foundations give copies of the book to prospective grant seekers and use it as a text in fund raisers seminars. Charts, diagrams, time schedules, and appended models and examples provide all the basic tools. Every approach, every technique described in these pages it tried and proven.
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Fund Raising : The Guide to Raising Money From Private Sources
author
:
Broce, Thomas E.
publisher
:
University of Oklahoma Press
isbn10 | asin
:
0806119888
print isbn13
:
9780806119885
ebook isbn13
:
9780585150062
language
:
English
subject
Fund raising.
publication date
:
1986
lcc
:
HG177.B76 1986eb
ddc
:
361.7/068/1
subject
:
Fund raising.
Page iii
Fund Raising
The Guide to Raising Money from Private Sources
Second Edition, Revised and Enlarged
By Thomas E. Broce
UNIVERSITY OF OKLAHOMA PRESS : NORMAN
Page iv
BY THOMAS E. BROCE
Directory of Oklahoma Foundations (Norman, 1974; second edition, 1982) Fund Raising: The Guide to Raising Money from Private Sources (Norman, 1979; second edition, 1986)
Library of Congress Cataloging-in-Publication Data
Broce, Thomas E., 19351988. Fund raising.
Bibliography: p. 287 Includes index. 1. Fund raising. I. Title. HG177.B761986361.7'068'185-40948 ISBN 0-8061-1988-8
The paper in this book meets the guidelines for permanence and durability of the Committee on Production Guidelines for Book Longevity of the Council on Library Resources, Inc.
First edition copyright 1979 by the University of Oklahoma Press, Norman, Publishing Division of the University. All rights reserved. Manufactured in the U.S.A. Second printing, 1980. Second edition copyright 1986.
7 8 9 10 11 12 13 14
Page v
This book is dedicated to Frank L. Ashmore and Robert M. Montgomery Who lived their lives in service to others
And to Donald P. Moyers Who understood the joy of living Through the joy of giving
Page vii
Contents
Preface to the Second Edition
ix
The Need and the Purpose: An Introduction
3
Chapter
1 Private Philanthropy: An American Way of Life
9
2 The Nine Cardinal Principles of Fund Raising
17
3 The Process of Successful Fund Raising
27
4 The Capital Program
43
5 The Capital Program for the Smaller Organization
77
6 Raising Funds for Annual Support
85
7 Raising Funds from Foundations
109
8 Where Foundations Are Going
127
9 Gaining Corporation and Business Support
141
10 Preparation of the Proposal
149
11 The Art and Craft of the Case Statement
155
12 Deferred-Giving Programs
161
13 The Nuts and Bolts of Success: Prospect Identification and Evaluation
177
Page viii
14 Leadership: The Role of Trustees and Volunteers
197
15 The POMMES Process of Fundraising Management
211
16 Techniques of Cultivation and Solicitation and Miscellaneous Memorabilia
217
Appendices
A Sample Case Statement
237
B Suggested Staff and Volunteer Organizations, Capital and Annual-Support Programs
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1986