OECD - Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit

The OECD developed this toolkit in partnership with Dr. Pelle Guldborg Hansen of Roskilde University, drawing partly on tools developed by his work with iNudgeyou The Applied Behavioural Sciences Group, applying BI worldwide for over a decade. Dr Hansen prepared the manual, with inputs from Filippo Cavassini and James Drummond. The introductory guide was prepared by Jun Nakagawa and Francesca Papa, with inputs from Filippo Cavassini, James Drummond and Faisal Naru.

OECD work on behavioural insights is conducted under the leadership of Marcos Bonturi, Director, Irne Hors, Deputy Director, and Nick Malyshev, Head of the Regulatory Policy Division, Public Governance Directorate. Peer review comments to the overall report were provided by Irne Hors, Deputy Director, and Martin Forst, Head of the Governance Reviews and Partnership Division, Public Governance Directorate. Eleonore Morena edited the report and Jennifer Stein co-ordinated the editorial process, with editorial support provided by Andrea Uhrhammer.

The OECD Secretariat would like to thank Ammaarah Martinus, Rebecca Ross, Cameron Cyster, and Kathryn Wooldridge, Department of the Premier, Western Cape Government, for their comments on early drafts of the toolkit. A draft of this toolkit was discussed at the Western Cape Government-OECD Behavioural Insights Conference in Cape Town, South Africa, from 27-28 September 2018. The Secretariat would like to thank Marcia Korsten, Deputy Director General and Anthony Hazell, Chief Director Policy and Strategy, Department of the Premier, Western Cape Government, South Africa, as well as all the delegates who attended to the conference and provided valuable feedback during breakout sessions.

Thanks are extended to the members of the behavioural insights community who provided detailed feedback and comments during the public consultation stage. Special thanks go to (in alphabetical order by last name): Muzaffar Abdul Hamid and Sawiah Abdul Samad, Malaysia Productivity Corporation, Malaysia; Andrew Archer, Crown Prince Court, United Arab Emirates; Susanne Baltes, Federal Chancellery, Germany; Brendan Beere, Irish Central Bank, Ireland; Pauline Bertrand and Frdric Boehm, Public Sector Integrity Division, OECD; Solveig Bourgeon, Her Majesty Revenue and Customs, United Kingdom; Emanuele Ciriolo, Foresight and Behavioural Insights Unit, European Commission; Peter de Smedt, DKB Behavioural Insights Team, Belgium; Thomas Dirkmaat, Ministry of Economic Affairs, Netherlands; Rupert Gill, Her Majesty Revenue and Customs, United Kingdom; Catherine Griffin, Australian Taxation Office, Australia; John Guyton, Internal Revenue Service, United States; Elizabeth Hardy, Impact and Innovation Unit, Canada; Jackie Hoare, DEFRA, United Kingdom; Jirina Jilkova, University of Usti; Stefan Kaufman, Environmental Protection Authority, Victoria Government, Australia; Robert Lepenies, Humboldt University; Jens Lundgren, Energy Markets Inspectorate, Sweden; Fadi Makki, Qatar Behavioural Sciences Unit, Qatar; Lindsey Maser, City of Portland, United States; Herbert Mikulasek, Federal Ministry of Finance, Austria; Marliza Mohamed, Inland Revenue Board, Malaysia; Robert Murphy, Department of Health, Ireland; Jeroen Nieboer, Financial Conduct Authority, United Kingdom; Kate Phillips, Department of the Premier, Victoria Government, Australia; Jonathan Porter, Ofcom, United Kingdom; Henriette Prast, Tillberg University; Karl Purcell, Sustainable Energy Authority of Ireland; Leonore Riitsalu, University of Tartu; Ingunn Sandaker, Oslo University; Mariana Sarmiento, Communications Regulation Commission, Colombia; Dilip Soman, University of Toronto; Zhi Soon, The Behavioural Insights Team; Glen Steyn, Department of Economic Development and Tourism, Western Cape Government, South Africa; Marco Tagliabue, Oslo University; Silje Jenny Undahl, Tax Norway; Rene van Bavel, Joint Research Centre, European Commission; Suzanne van Melis, Ministry of Economic Affairs, Netherlands; Chiara Varazzani, Behavioural Economics Team of the Australian Government, Australia; and Alyssa Whalen, Impact and Innovation Unit, Canada. A special thank you is extended to all others who have inputted their ideas to the development of this toolkit along the way and are too many to name.