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Keith R. Sanders - Political communication yearbook, Volume 1984

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Although political communication is a relatively new academic discipline, it is rapidly assuming a mature role in scholarship. The editors present examples of that scholarship in this book. Three areas of political communication in the 1980s that capture the rich variety of problems, techniques, controversies, and literature are included: Current Perspectives on the Spiral of Silence; Computers and Political Communication: Analyses and Applications, which examines ways in which computer technology helps to shape what we learn and how we apply political communication; and Dimensions of Political Communication Analysis in the 1980s, which presents six essays on current theory and research.

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title Political Communication Yearbook 1984 Political Communication - photo 1

title:Political Communication Yearbook, 1984 Political Communication Yearbook
author:Sanders, Keith R.; Kaid, Lynda Lee.; Nimmo, Dan D.
publisher:Southern Illinois University Press
isbn10 | asin:
print isbn13:9780809311835
ebook isbn13:9780585107240
language:English
subjectCommunication in politics, Public relations and politics.
publication date:1985
lcc:JF1525.P8P64 1985eb
ddc:306/.2
subject:Communication in politics, Public relations and politics.
Page iii
Political Communication Yearbook 1984
Edited by Keith R. Sanders
Lynda Lee Kaid
Dan Nimmo
SOUTHERN ILLINOIS UNIVERSITY PRESS
Carbondale and Edwardsville
Page iv
Copyright 1985 by the Board of Trustees, Southern Illinois University
All rights reserved
Printed in the United States of America
Designed by Dan Gunter
Production supervised by Kathleen Giencke
ISSN 8755-0210
ISBN 0-8093-1183-6
88 87 86 85 4 3 2 1
Page v
CONTENTS
Tables
vii
Figures
xi
Introduction
Keith R. Sanders, Lynda Lee Kaid, and Dan Nimmo
xiii
Acknowledgments
xxiii
Notes on Contributors
xxv
Part 1: Current Perspectives on the Spiral of Silence
1. The Spiral of Silence Ten Years Later: An Examination and Evaluation
Charles T. Salmon and F. Gerald Kline
3
2. Some Silence in the Spiral of Silence
Klaus Merten
31
3. Implications of the Spiral of Silence Theory for Communication and Public Opinion Research
Carroll J. Glynn and Jack M. McLeod
43
4. The Spiral of Silence: A Response
Elisabeth Noelle-Neumann
66
Part 2: Computers and Political Communication: Analyses and Applications
5. Systematic Analysis of Political Discourse: The Development of Diction
Roderick P. Hart
97

Page vi
6. Political Campaigns, New Technology, and Political Communication Research
Robert G. Meadow
135
Part 3: Dimensions of Political Communication Analysis in the 1980s
7. 1984: Some Issues in the Rhetorical Study of Political Communication
Michael Calvin McGee
155
8. Cognitive Representations of Candidate Assessments
Arthur H. Miller, Martin P. Wattenberg, and Oksana Malanchuk
183
9. Gender Differences in Political Communication: A Look at the 1980 Presidential Election
Thomas A. McCain and Nadine S. Koch
211
10. An Ethical Assessment of the Reagan Rhetoric: 1981-1982
Richard L. Johannesen
226
11. Construction and Reconstructing the Image of Statecraft: The Rhetorical Challenges of Gubernatorial Transitions
Robert L. Savage and Diane D. Blair
242
12. George Orwell and the Demonics of Political Communication
James Combs
262
Survey of Political Communication Theory and Research
Lynda Lee Kaid and Keith R. Sanders
283
Notes
309
Selected Bibliography
315

Page vii
TABLES
1.Results of Classic Asch Experiment on Conformity to Majority Pressure
7
2.Do you think most people in the Federal Republic are for, or against, recognizing the German Democratic Republic?
15
3. Perceptions of Majority and Minority Opinions and Willingness to "Speak Out"
22
4. Agreement or Disagreement with Majority Opinion and Willingness to "Speak Out"
26
5. Perceptions of Public Opinion and Voting
52
6. Perceptions of Public Opinion and 1976 Vote Change
53
7. Amount of Political Campaign Discussion in September and October among Nonhardcore, Leaner, and Hardcore Respondents
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