Uma Narula - Development as communication: a perspective on India
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Development as communication: a perspective on India
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This book applies a systematic communication theory to the 30-plus years of development experience in India. Never before has development been treated from a communication perspective. This perspective demonstrates that the role of communication in development is not limited to the technology of satellites or to the economics of mass media; it is a way of thinking about the interaction among all agents involved. The empirical data describe patterns of social realities, actions, and communication networks among planners, contact agents, and the masses in two Indian communities. The result is an analytical review of development theories and practice in India. This study is practical as well as theoretical. The authors show how the theory of the coordinated management of meaning applies to large-scale social interactions. They also offer specific recommendations for Indian development planners.
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Development As Communication : A Perspective On India
author
:
Narula, Uma.; Pearce, W. Barnett.
publisher
:
Southern Illinois University Press
isbn10 | asin
:
print isbn13
:
9780809312238
ebook isbn13
:
9780585107448
language
:
English
subject
Communication in economic development--India, India--Economic policy--1947-
publication date
:
1986
lcc
:
HD76.N37 1986eb
ddc
:
333.954
subject
:
Communication in economic development--India, India--Economic policy--1947-
Page i
Page iii
Development as Communication
A Perspective On India
Uma Narula and W. Barnett Pearce
Southern Illinois University Press CARBONDALE AND EDWARDSVILLE
Page iv
Copyright 1986 by the Board of Trustees, Southern Illinois University All rights reserved Printed in the United States of America Edited and designed by Bookworks, Inc. Production supervised by Kathleen Giencke
LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA
Narula, Uma, 1933 Development as communication.
Bibliography: p. Includes index. 1. Communication in economic developmentIndia. 2. IndiaEconomic Policy1947- . I. Pearce, W. Barnett. II. Title. HD76.N37 1985338.95485-2088 ISBN 0-8093-1223-9
Page v
FOR OUR PARENTS Sansar Chand Mehra Surinder Kanta Mehra AND Mr. and Mrs. W. Ralph Pearce WITH GRATITUDE FOR THEIR "ACTIVE PARTICIPATION" IN OUR DEVELOPMENT
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338.954