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London 2012 how was it for us For Vera Caslavska Mexico 1968 Gymnast Gold - photo 1

London 2012

how was it for us?

For Vera Caslavska, Mexico 1968 Gymnast Gold Medalist. A proud Czech defying with her artistic agility the Soviet Tanks at that moment crushing the Prague Spring. My first sighting of resistance as the true spirit of sport. An inspiration then, now and for ever.

London 2012

how was it for us?

Mark Perryman (editor)

London Lawrence & Wishart 2013

Lawrence and Wishart Limited

99a Wallis Road

London

E9 5LN

Lawrence & Wishart 2013

Individual articles the author Cover: Liz Millner

Typesetting: Etype

The author has asserted his rights under the Copyright, Design and Patents Act, 1998 to be identified as the author of this work.

All rights reserved. Apart from fair dealing for the purpose of private study, research, criticism or review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, electrical, chemical, mechanical, optical, photocopying, recording or otherwise, without the prior permission of the copyright owner.

ISBN 9781 907103797

British Library Cataloguing in Publication Data.

A catalogue record for this book is available from the British Library Contents

Acknowledgements

Introduction

How was it for us? keynote essay

Mark Perryman The good, the bad and the orbit London 2012 snapshot

Billy Bragg The wonder stuff The meaning of the London Games

Alan Tomlinson The best Olympics never Eliane Glaser Fraud of the rings Kate Hughes The mythology of sport London 2012 snapshot

Yasmin Alibhai-Brown Wearing Team GBs colours The power and promise of 2012

Andrew Simms Turning Super Saturdays into Happy Mondays Ben Carrington Streets of flames and summer games Gavin Poynter A postcard from Rio London 2012 snapshot

Mark Steel Dressage for the masses The politics of Olympic sport

P. David Howe Supercrips, cyborgs and the unreal Paralympian Zoe Williams The Wiggo effect David Renton The meaning of Mo London 2012 snapshot

Suzanne Moore A utopian moment of beauty and becoming Sport after 2012

Barbara Bell From podium to park Anne Coddington Consumed by the Games Gareth Edwards We have nothing to lose but our medals London 2013 snapshot

Bob Gilbert Of spectacle and species London 2012 reading and resources Notes on contributors

Acknowledgements

This book would of course have been impossible without the glorious summer of sport that London 2012 became. It was the Games that provided me with the impetus to expand my critical sporting horizon beyond the sphere of football and national identity that has been the main focus of my thinking, writing and activism since 1996.

Many thanks to Becky Gardiner and Philip Olterman at Comment is Free , Luke McGee at Huffington Post , Jamie McKay at Open Democracy, Greg Needham at the Morning Star , Louise Potter at Red Pepper , Andy Newman at Socialist Unity , David Renton at LivesRunning and Conrad Landin at Left Futures for providing me with the space during the Olympics to develop my critique in articles as the events took place. Since London 2012 the new Left Unity website has become another space for me to write about the politics of sport thanks to Kate Hudson for that opportunity as has the Inside Left blog, so thanks to Gareth Edwards too.

BBC local radio was a regular outlet for my views throughout London 2012. Thanks in particular to BBC Sussex, BBC Northampton, BBC Derby, BBC West Midlands, BBC Cumbria, BBC Merseyside, and not forgetting BBC Radio 5.

James Graham organised an excellent roundtable for the journal Soundings to review the Games and was kind enough to invite me to take part. The University of Brighton, where I am a Research Fellow in Sport and Leisure Culture, continues to provide an intellectually stimulating and supportive environment for my writing. Both the Third Year sports journalism students and the Hastings campus sociology lunch group provided invaluable feedback, and occasionally laughed in the right places too. The same goes for sports journalism students at the London College of Communications, University of the Arts London, who were sufficiently interested in what I had to say about London 2012 to convince me there was a collection to edit.

On the night of the Opening Ceremony the company I co-founded with Hugh Tisdale, Philosophy Football, organised an alternative event at East Londons Rich Mix Arts Centre. Again this was a useful stimulus towards the decision to put this collection together. For their varied contributions many thanks to Martyn Routledge, Paul Sinha, David Goldblatt, Alan Tomlinson, Martin Polley, Jude Bloomfield, Bob Gilbert, David Renton, Rod Laver, Mel Gomes, Isy Suttie, Tricity Vogue, Sharon Sukhram and Owen Tudor.

Sally Davison at Lawrence & Wishart didnt take too much persuading to publish the collection. Always a joy and a pleasure to work with, a publisher that appreciates that the point is to change it. Colin Robinson at OR Books persuaded me I was a fit and proper author to write about London 2012 and published my Why The Olympics Arent Good For Us And How They Can Be , to which this book is a kind of sequel.

Assembling a collection of this sort is a bit like managing Team GB. I needed a variety of viewpoints, backgrounds, areas of expertise and styles of writing, and when writers dropped out a pair of impact substitutes as well. Thanks to all the contributors for agreeing to write and being such a nice bunch to edit.

One of my oldest friends Paul Jonson was kind enough to read my essay for the collection. He described it as spiky and contemporary. I blame him entirely if other readers fail to agree.

A key argument of this book is that all sport is socially constructed. So it is only right that I acknowledge the ways in which my own sports have framed my writing. My daily eight mile running route to Mount Caburn and back is rounded off by a Sunday morning sixteen-mile long run via Kingston near Lewes along the South Downs Way to Beddingham Hill before heading home to Lewes through Glynde. Neither route ever fails to inspire my thinking about sport. The swimming pool at Waves Leisure Centre adds an aquatic dimension, the community-owned Lewes FC a spectating perspective, and taking my son Edgar to Little Kickers for his football training provokes thoughts on childrens coaching. Thanks to you all.

None of this would have been possible without the Games themselves of course. I spent four unforgettable days there with my partner Anne and Edgar and filling my head with ideas to turn into a book at no time stopped me from enjoying myself immensely. This was the experience that left me wondering how was it for us.

Introduction

Fifty years ago CLR James wrote Beyond a Boundary probably the best book ever written about any sport, not just cricket. On the first page he asks what do they know of cricket, who only cricket know? This maxim guides much of the thinking behind this book what do they know of the Olympics, who only the Olympics know? Or, if you prefer politics cant be kept out of sport because sport is political just as it is indivisible from economics and culture.

Londons bid to host the 2012 Olympic and Paralympic Games was a bipartisan affair, however. All the main party leaders backed it, and in London successive mayors Ken and Boris, who disagreed on just about everything else each accepted that the Games would be a great thing for their city. The sporting establishment also united behind the bid, and the cheerleading involved most of the mainstream media, especially the BBC, which eventually became the Olympic broadcaster. All of this meant that there was very little serious discussion about the principal non-sporting claims of the worth of hosting the Olympics whether back in 2005, during the years of preparation, during the Games themselves or afterwards. But this discussion matters not in order to decry the very obvious joy that London 2012 ignited in so many of us, but so that we can interrogate the surrounding rhetoric and politics of the Games, particularly its claim to be a tool of economic regeneration and a means of increasing physical participation. The Olympics matter precisely because of the huge claims made by the IOC, the London Games organisers and all the politicians about its ability to make a difference way beyond the spectacular action in pool, velodrome and track.

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