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Belsky - The messy middle: finding your way through the hardest and most crucial part of any bold venture

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Belsky The messy middle: finding your way through the hardest and most crucial part of any bold venture
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The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of todays top start-ups.

Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.
Broken into three sections with 100+ insights, this no-nonsense book will help you:
Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line.
Optimize whats working so you can improve the way you hire, better manage your team, and meet your...

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PRAISE FOR THE MESSY MIDDLE This is required reading for founders Experienced - photo 1

PRAISE FOR THE MESSY MIDDLE

This is required reading for founders. Experienced entrepreneurs all know this period Scott refers to as the messy middle and a few of us have worked our way out of it, but this is the first time Ive seen an expertboth as a founder and as an investorbreak down in such detail just how to endure, optimize, and make it through.

ALEXIS OHANIAN , cofounder of Initialized Capital and Reddit

Scott Belsky is a master of generous work worth doing. The Messy Middle will help you see that you have more control than you dare to admit, and the ability to make a difference if you care enough.

SETH GODIN , author of Linchpin

Building a lasting business is 1 percent idea and 99 percent resilience. The Messy Middle details the unglamorous but essential lessons every founder needs to learn.

JENNIFER HYMAN , cofounder and CEO, Rent The Runway

Starting a new venture is like jumping off a cliff and sewing a parachute on the way down. This book is the parachute.

JOE GEBBIA , cofounder and chief product officer, Airbnb

Having been through the ups and downs of the messy middle many times, its critical to understand the challenges ahead. This insightful book empowers you to approach them head-on. Belskys powerful tool kit, based on hard-earned experiences, is an essential guide to building a compelling product, revolutionizing an organization, or growing your leadership abilities.

TONY FADELL , inventor of the iPod, coinventor of the iPhone, founder and former CEO of Nest, principal at Future Shape

PortfolioPenguin An imprint of Penguin Random House LLC 375 Hudson Street New - photo 2
PortfolioPenguin An imprint of Penguin Random House LLC 375 Hudson Street New - photo 3

PortfolioPenguin An imprint of Penguin Random House LLC 375 Hudson Street New - photo 4

Portfolio/Penguin

An imprint of Penguin Random House LLC

375 Hudson Street

New York, New York 10014

Copyright 2018 by Scott Belsky Penguin supports copyright Copyright fuels - photo 5

Copyright 2018 by Scott Belsky

Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

ISBN: 9780735218079 (hardcover)

ISBN: 9780735218086 (ebook)

ISBN: 9780525540380 (international edition)

COVER DESIGN BY RAEWYN BRANDON.

While the author has made every effort to provide accurate telephone numbers, internet addresses, and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

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With gratitude to Erica, Chloe, and Miles for helping me make the most of my middle.

CONTENTS ENDURE OPTIMIZE THE FINAL MILE THE MESSY MIDDLE The journey of - photo 6
CONTENTS

ENDURE

OPTIMIZE

THE FINAL MILE

THE MESSY MIDDLE

The journey of creating something from nothing is a volatile one. While we love talking about starts and finishes, the middle miles are more important, seldom discussed, and wildly misunderstood.

You survive the middle by enduring the valleys, and you thrive by optimizing the peaks. You will find your way only by reconciling what you learn from others with what you discover on your own. Youll get lost. At times, youll lose hope. But if you stay curious and self-aware, your intuition and conviction will be your compass.

While difficult to withstand and tempting to rush, the middle contains all the discoveries that build your capacity. The middle is messy, but it yields the unexpected bounty that makes all the difference.

INTRODUCTION When I set off to write a book about the middle of bold projects - photo 7
INTRODUCTION When I set off to write a book about the middle of bold projects - photo 8
INTRODUCTION

When I set off to write a book about the middle of bold projects and entrepreneurial journeys, you might expect that I started with my own. Having endured five years bootstrapping my own business and facing my fair share of challenges as an entrepreneur, this was my chance to share everything I learned. But I couldnt remember anything. It wasnt memory lossit was just all a big blur.

So I turned to the common source of answers to random ponderings these days: my phone. I flicked through years of random photos taken, back to the middle years of building Behance, my first company, hoping to jog my memory. I founded Behance in August 2006 and signed the documents to be acquired by Adobe in December 2012, so I made my way to 2009 on my phone, the absolute middle of my middle. Thousands of thumbnail images showed screenshots taken on my phone of website errors, bad copy, social media mentions of us and competitors, and various product ideas and changes. These screenshots spanned years and, in some months, outnumbered my photos. The sheer volume of them reminded me of falling asleep every night scrutinizing our product, anxiously looking for something but never knowing exactly what.

I also found another type of screenshotcustomer messages and feedback. I remember capturing these insights to share with my team, but also I needed them. I wanted to hold on to and extend some early semblance of reward and significance at a time when nobody seemed to care.

Scrolling a little farther, I saw a reunion with college friends and then a special moment from my honeymoon during which my wife and I encountered elephants in Thailand. I was surprised to see how strained my smile looked. The memory rushed back, and I recalled the tension of wanting to relish this once-in-a-lifetime moment while realizing I had a team at home running on fumes and I was just a few months away from missing payroll. Being away from the team felt utterly irresponsible, and this burden followed me everywhere. Scrolling farther now, I stumbled on a team event at a restaurant kitchen where we all cooked a meal togetherwe couldnt afford it, but I knew the only thing that mattered was keeping the team together. As I scrolled through our team pics, I was struck by how close and dedicated we became despite the circumstances and our differences. When the odds are against you, without revenue or margin to protect you, teams and relationships are different. Its not work; its survival and self-discovery.

These photos reminded me just how exhausted and uncertain I had beenfueled by my relentless determination to make something awesome. Perhaps, in such periods of struggle, our preoccupations and emotions take up so much mind share that the events themselves become a blur? Or perhaps we dont remember the middle because we dont want to?

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