Don Tapscott - The Digital Economy

Praise for The Digital Economy 20th Anniversary Edition

1994 was a good year. We released Netscape Navigator and the web took off. It was also the year that Don Tapscott wrote The Digital Economy, prophetically explaining how the Web would change business. With this anniversary edition, Tapscott provides lucid insights for the next stage of these amazing times.

Mark Andreessen, Cofounder and General Partner, Andreessen Horowitz

Were now into three decades of terrific insights and analysis from Don Tapscott about the digital revolution! Read this book!

Ajay Banga, President and Chief Executive Officer, Mastercard

Twenty years ago this book gave us an invaluable and clear roadmap for an emerging revolution. In this timely update, Don Tapscott reminds us how far we have come, but, more importantly, the extent of the transformation that still lies ahead.

Dominic Barton, Chief Executive Officer, McKinsey

Don Tapscott has produced powerful new insights that make the Anniversary Edition of The Digital Economy worthwhile reading for anyone seeking to understand both the promise and challenges of the digital age.

George Cope, CEO, Bell Canada

Twenty years of hindsight prove how deeply Tapscott understood the impact the Internet would have on the way we live, work, play, and learn. The Age of Networked Intelligence he accurately predicted two decades ago is what we call the Internet of Everything, in which all the new and better connections between us are making amazing things happen for people, businesses, communities, and countries. This important book, now updated, is just as relevant today as it was then.

John Chambers, Chairman and CEO, Cisco

The digital forces of social media, mobility, cloud computing, robotics, and big data will fundamentally change all aspects of our lives. There is no better starting point to understand this shift than Don Tapscotts prescient The Digital Economy. I am happy to see the release of the Anniversary Edition of The Digital Economy. It will benefit many who are trying to fathom the extent of the impact of digital technologies.

N. Chandrasekaran, Chief Executive Officer and Managing Director, Tata Consultancy Services

Don was one of the first and most important theorists on the importance and impact of networks. The Digital Economy contains important lessons for how we work in a networked age. And, as networks accelerate transformation, his new updates are critical advice for how best to navigate the new world of work.

Reid Hoffman, Executive Chairman and Cofounder, LinkedIn

Don Tapscott defined the digital economy, through which connected individuals and organizations could transport dominant structures to networks. His concept of collective intelligence that changes how we innovate, produce, buy, communicate, and learn was profound. In this new edition, he shows how new generations can shape a sustainable social, technological, and economic future. Read this book.

Juan Hurtado, Chairman, Entel Chile

No one has better explained the vast power of networks to tackle humanitys problems than Don Tapscott. The Digital Economy was a pioneering worka watershed. The 20th Anniversary Edition has unsettling reflections on the past and profound insights for our collective future.

Georg Kell, Executive Director, UN Global Compact

The Digital Economy was the book that defined the future 20 years ago. Tapscott charted the course in the early days of business on the Internet, and this new look forward is equally insightful.

Dave Kepler, EVP and CIO, Dow Chemical Company

Its hard to believe 20 years have flown by since the publication of The Digital Economy. The prescience of Don Tapscotts views of how the Internet would change our professional and personal lives was unparalleled. Don and I spent considerable time discussing how the world would transform itself and how I could use this perspective to help transform Oracle. Looking back, Im thankful to have such a visionary as part of my life.

Raymond Lane, Former President, Oracle Corporation; Partner Emeritus, Kleiner Perkins Caufield and Byers; Chairman, Carnegie Mellon University

Over the last 20 years, The Digital Economy has had a significant impact on my leadership of, and strategic planning for, Seagate. The new chapters in this 20th Anniversary Edition once again provide unique insights as to the next evolution of our digital world and will serve as excellent guideposts for anyone leading a company or who is responsible for strategy.

Stephen Luczo, CEO, Seagate

Information is the currency of the 21st century, and nobody understands and explains the transformational implications, both wonderful and wicked, better than Don Tapscott.

Tiff Macklem, Dean, Rotman School of Management

As Canadas Industry Minister through much of the 90s, Don Tapscotts The Digital Economy and earlier Paradigm Shift energized me and my officials to try to turn the Canadian economy on its head! They were mandatory reading for senior staff and caused us to redirect the strategy and resources of our department in fundamental ways. It was the early days of the digital revolution, and we were fortunate that Don provided us with such an accurate roadmap to navigate the changing global environment.

John Manley, President and Chief Executive Officer, Canadian Council of Chief Executives

Twenty years ago Don Tapsott showed again that he had his finger on the pulse of the digital world. His new perspective, insights, and analysis should be required reading for everyone from students to CEOs.

Bill McDermott, Chief Executive Officer, SAP

Its amazing how a single person can influence the course of history. Europe is now committed to evolving a digital economy strategy that can have a material impact on prosperity and our future. This concept originated with and dates back to Don Tapscotts seminal work of 20 years ago.

Ann Mettler, Executive Director and Cofounder of The Lisbon Council

Every business is a digital business, and leaders must take action now to ensure their organizations remain relevant. Don Tapscott offers practical new insights to help us understand and unleash the power of digital.

Pierre Nanterme, Chairman and CEO, Accenture

Don Tapscott was the first to describe how our shared human experience is being reinvented by the emergence of the digital economy and the networked society in which we live today. Twenty years later Don is as insightful and profound as ever.

Joe Natale, President and CEO, TELUS

The most important enabler of social, economic and human development today is a connected world; connecting people to each other, to better sources of information and to new business opportunities. Governments can learn from The Digital Economy how to democratize access to prosperity, minimize social and economic divides, and transform government and democracy.

Enrique Pea Nieto, President of Mexico

I still remember reading The Digital Economy two decades ago. It opened my mind to the world of possibilities and threats made possible by a digital world. Today every business must become, as Don Tapscott says, a digital business. The Anniversary Edition is teeming with fresh insights relevant to business leaders in every industry.

Indra K. Nooyi, Chairman and CEO, PepsiCo

More than 20 years after writing