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Thomas L. McPhail - Global Communication: Theories, Stakeholders, and Trends

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Thomas L. McPhail Global Communication: Theories, Stakeholders, and Trends
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Discusses the players, theories, and trends that affect how the world communicates and gets their information

This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world.

Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia.

Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order

Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media

Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google)

Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment

Offers an updated instructors website with an instructors manual, test banks, and student activities

Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.

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Table of Contents List of Tables Chapter 1 Chapter 2 Chapter 5 Chapter - photo 1
Table of Contents List of Tables Chapter 1 Chapter 2 Chapter 5 Chapter - photo 2
Table of Contents
List of Tables
  1. Chapter 1
  2. Chapter 2
  3. Chapter 5
  4. Chapter 6
  5. Chapter 7
  6. Chapter 9
  7. Chapter 10
  8. Chapter 11
  9. Chapter 13
  10. Chapter 14
  11. Chapter 15
List of Illustrations
  1. Chapter 1
  2. Chapter 10
  3. Chapter 13
Guide
Pages

THOMAS L. McPHAIL

STEVEN PHIPPS

GLOBAL COMMUNICATION
THEORIES, STAKEHOLDERS, AND TRENDS

Fifth Edition

This fifth edition first published 2020 2020 John Wiley Sons Inc Edition - photo 3

This fifth edition first published 2020
2020 John Wiley & Sons, Inc.

Edition History
Allyn & Bacon (1e, 2002); Blackwell Publishing Ltd (2e, 2006, 3e, 2010);
John Wiley & Sons, Inc. (4e, 2014)

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available at http://www.wiley.com/go/permissions.

The right of Thomas L. McPhail and Steven Phipps to be identified as the authors of this work has been asserted in accordance with law.

Registered Offices
John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, USA

Editorial Office
John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, USA

For details of our global editorial offices, customer services, and more information about Wiley products visit us at www.wiley.com.

Wiley also publishes its books in a variety of electronic formats and by printondemand. Some content that appears in standard print versions of this book may not be available in other formats.

Limit of Liability/Disclaimer of Warranty
While the publisher and authors have used their best efforts in preparing this work, they make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives, written sales materials or promotional statements for this work. The fact that an organization, website, or product is referred to in this work as a citation and/or potential source of further information does not mean that the publisher and authors endorse the information or services the organization, website, or product may provide or recommendations it may make. This work is sold with the understanding that the publisher is not engaged in rendering professional services. The advice and strategies contained herein may not be suitable for your situation. You should consult with a specialist where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

Library of Congress CataloginginPublication Data

Names: McPhail, Thomas L., author. | Phipps, Steven, author.
Title: Global communication : theories, stakeholders, and trends / Thomas L. McPhail, University of Missouri; Steven Phipps, University of Missouri.
Description: Fifth edition. | Hoboken : WileyBlackwell, 2020. | Includes bibliographical references and index.
Identifiers: LCCN 2019024495 (print) | LCCN 2019024496 (ebook) | ISBN 9781119522188 (paperback) | ISBN 9781119522249 (adobe pdf) | ISBN 9781119522256 (epub)
Subjects: LCSH: Communication, International. | CommunicationInternational cooperation.
Classification: LCC P96.I5 M37 2020 (print) | LCC P96.I5 (ebook) | DDC 302.2dc23
LC record available at https://lccn.loc.gov/2019024495
LC ebook record available at https://lccn.loc.gov/2019024496

Cover Design: Wiley
Cover Image: Vertigo3d / Getty Images

Notes on Contributors

Junhao Hong received a PhD in communication from University of Texas at Austin, US in 1995. Currently, he is a professor at the Department of Communication, State University of New York at Buffalo. He is also an associate in research of the Fairbank Center for Chinese Studies, Harvard University, and a senior fellow of the Center for Communication and Sustainable Social Change at University of MassachusettsAmherst. He has served as president of Chinese Communication Association (CCA) and president of United Societies of Chinese Studies (USCS). His research areas include international communication, media and society, and impact of new communication/information technology, with a focus on China and Asia. He has published/edited several books and published more than 130 research articles in various refereed journals and book volumes.

Lawrence Pintak is an awardwinning journalist and scholar who has written about America's complex relationship with Islam since 1980. He has been called the foremost chronicler of the interaction between Arab and Western media. Pintak is the author of America& Islam: Soundbites, Suicide Bombs, and the Road to Donald Trump and five other books on the intersection of media, perception, and U.S. policy toward the Muslim world; Arab journalism; and coverage of Islam. A former CBS News Middle East correspondent, Pintak was the founding dean of The Edward R. Murrow College of Communication at Washington State University (20092016) and is a Senior Fellow at the Rafik Hariri Center for the Middle East at the Atlantic Council. He is a frequent contributor to publications such as Foreign Policy, The Daily Beast, Axios, and other media outlets. He holds a PhD in Islamic Studies.

Preface

After September 11, 2001, the peaceful satisfaction of many nations that began with the end of the Cold War and the demise of communism came to an early and abrupt end, foreshadowing the rise of a new enemy: global terrorism. Along with this new elusive enemy came new wars and a profound increase in global communication. From embedded journalists with videophones covering the wars, to new media outlets such as Al Jazeera, AlArabiya, and AlHurra, to photos being sent home and around the world on the Internet, the role and scope of international media shifted dramatically. This fifth edition captures the major aspects of this new and in many cases disturbing era, updates the materials contained in earlier editions, and includes new chapters on the importance of the media scenes in Europe, the Arab world, and China and Asia.

This book portrays international communication from differing perspectives it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy, or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy,

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