Simon - Analytics: the agile way

These days, every company knows they need to embrace analyticsbut all too often, theyre doing it wrong. Read Phil Simons new book to understand the path forward, and leverage the power of data in a faster, cheaper, better way.

Dorie Clark, author of Stand Out and adjunct professor, Duke
University Fuqua School of Business

Most companies, especially the larger ones, are realizing that their data availability and data abilities will make or break them. Huge investments are being made into creating actionable analyticsthat next level of data insight. Yet many continue to pursue analytics in a Waterfall, phase-gate approach that makes those insights late to the party. Analytics: The Agile Way contains the spot-on guidance that everyone involved needs to know about analytics, Agile methods, and their intersection.

William McKnight, President, McKnight Consulting Group

Quite obviously, the value of analytical insights that make it into practice is far more important than the depth of the analytics. Increasing that value may be the key challenge in the analytics space. Phil Simons latest book provides some clues, adopting highly successful Agile methods to the cause.

Tom Redman, Ph.D., the Data Doc, and author of
Getting in Front on Data: Who Does What

The real focus of technology today is around new answers to previously unsolvable problems: analytics. Unfortunately, old methods of developing analytics, algorithms, etc., are just too slow, risky, and costly. Businesses need a fast, cheap way to prove (and then improve) the worth of analytics. Phil explores the Agile approach to analytics and then backs it up with a number of case studiesmany of which he helped developed. If you are unclear on how your firm should approach analytics, this book serves as the starting point.

Brian Sommer, IT industry analyst and President,
TechVentive, Inc.

Even for those who have been working with data for many years (like me), this is an eye-opening book.

Michael Schrenk, competitive intelligence specialist and
author of Webbots, Spiders, and Screen Scrapers

Phil Simon nails it. For more than a quarter century, high-impact business value from our efforts in analytics and business intelligence has been a hit-or-miss proposition. Today we have an entirely new generation of data management and analytics, and the approaches described in this book can help organizations pivot toward the best techniquesand an entirely new philosophyto achieve the most from our new technology.

Alan Simon, senior lecturer, Arizona State University

The Wiley & SAS Business Series presents books that help senior-level managers with their critical management decisions.

Titles in the Wiley & SAS Business Series include:

• Analytics: The Agile Way by Phil Simon
• Analytics in a Big Data World: The Essential Guide to Data Science and its Applications by Bart Baesens
• A Practical Guide to Analytics for Governments: Using Big Data for Good by Marie Lowman
• Bank Fraud: Using Technology to Combat Losses by Revathi Subramanian
• Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst
• Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs
• Business Analytics for Customer Intelligence by Gert Laursen
• Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron
• Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron
• Business Transformation: A Roadmap for Maximizing Organizational Insights by Aiman Zeid
• Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner
• Data-Driven Healthcare: How Analytics and BI Are Transforming the Industry by Laura Madsen
• Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs
• Demand-Driven Forecasting: A Structured Approach to Forecasting, Second Edition by Charles Chase
• Demand-Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain by Robert A. Davis
• Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker
• The Executives Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow
• Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and Sam Bullard
• Economic Modeling in the Post Great Recession Era: Incomplete Data, Imperfect Markets by John Silvia, Azhar Iqbal, and Sarah Watt House
• Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan
• Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data-Driven Models by Keith Holdaway
• Health Analytics: Gaining the Insights to Transform Health Care by Jason Burke
• Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World by Carlos Andre Reis Pinheiro and Fiona McNeill
• Human Capital Analytics: How to Harness the Potential of Your Organizations Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz-enz
• Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education by Jamie McQuiggan and Armistead Sapp
• Intelligent Credit Scoring: Building and Implementing Better Credit Risk Scorecards, Second Edition by Naeem Siddiqi
• Killer Analytics: Top 20 Metrics Missing from Your Balance Sheet by Mark Brown
• Machine Learning for Marketers: Hold the Math by Jim Sterne
• On-Camera Coach: Tools and Techniques for Business Professionals in a Video-Driven World by Karin Reed
• Predictive Analytics for Human Resources by Jac Fitz-enz and John Mattox II
• Predictive Business Analytics: Forward-Looking Capabilities to Improve Business Performance by Lawrence Maisel and Gary Cokins
• Retail Analytics: The Secret Weapon by Emmett Cox
• Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro
• Statistical Thinking: Improving Business Performance, Second Edition by Roger W. Hoerl and Ronald D. Snee
• Strategies in Biomedical Data Science: Driving Force for Innovation by Jay Etchings
• Style and Statistics: The Art of Retail Analytics by Brittany Bullard
• Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks
• Too Big to Ignore: The Business Case for Big Data by Phil Simon
• The Analytic Hospitality Executive by Kelly A. McGuire
• The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs
• The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon
• Using Big Data Analytics: Turning Big Data into Big Money by Jared Dean
• Win with Advanced Business Analytics: Creating Business Value from Your Data