Oscar Gómez Cruz - 2THREE15: A Practical Guide to Convey Strategies

"This book offers, at easy and accurate way, the necessary tools to efficient political communication. Its frequent to know about the contents and what is to tell of, but not about how to do it the proper way.

Before the lack of communication books, Oscar Gomez Cruz contributes to improving at effective and proper way the message transmission to finally turn communication into a tool of action. This book is an essential consulting text."

Francisco Abundis Luna

Skilled on social psychology and quantitative methodology; he is associate director of Parametria.

"A pillar to constructing success is the establishing of a route to strategically conveying in accordance to our objectives and audience. The key resides in what we say, but also in how we say and convey it jointly on the basis of our ideas. It is so how one of the main challenges we face to on a quicker flux of information context that demands on and on shorter timings to be processed, and the need of fulfilling goals and giving results is constantly increasingrequires a way of making a strategy to convey strategies both personal and professionally.

As an academic and official at the public and private sectors, I have promoted the using of communication tools that help decision making. 2-3-15 as a practical guide to convey strategies gathers the easiest elements to mistake identifying, and to better understanding our audiences and to know how to better manage before them. At last it guides the needed steps to preparing a truly motivating presentation to decision makers."

FEDERICO BERRUETO PRUNEDA

Chairman of Strategic Communication Office

"In the world of politics and business, and in everyday life as well, the ability of decision-making and achieving the expected results implies a great deal of efficiently communication. Oscar Gomez displays with the correct methodology and practical sense useful tools that matter to knowing modern decision-makers and public policy. No doubt 2-3-15, A practical guide to convey strategies fits not only in a new business tendency, but in a new way of thinking that ponders the importance of understanding the one we are to convey to so to be efficient."

ESTEBAN MOCTEZUMA BARRAGN

Chairman of Fundacin Azteca

An essential book to those who want to succeed in todays world. Having great ideas is no longer enough; its crucial to display them in powerful and convincing way. Oscar Gomez Cruz offers us a lecture about the art of communication at the great circles of power and influence, with practical tips to persuading.

FERNANDO SEPLVEDA VILDSOLA

General director of Impulsa

An interesting book with important recommendations to obtain favorable results the moment of facing leaders.

ALFONSO SILICEO AGUILAR

Expert on psychology, organizational development and leadership; author of El Liderazgo que Mxico necesita (The leadership Mexico needs).

I ts passed more than five years from this books first edition. It could seem a relatively short period of time but lots of things have been changing in Mexico and worldwide, and all the same its been happening at the Strategy + Communication 2-3-15 , the company where we turn complex information into shocking, plane communication.

All along this period we have taken part on diverse kind of projects, always with the mission of helping our clients to achieving their goals, by means of personalized strategies, and particular focusing.

The needs we have detected and the experience acquired have led us to polish and perfecting the 2-3-15 Method , by applying it to different ambiances, situations and tools, all of which sharing everyone s need of conveying and selling an idea or product, in most of the cases with life-determining expectations.

Conscious about the increasing deepening of knowledge and skills into an interconnected digital ambiance, we have developed the online course 2-3-15 Method: A practical guide to communicating. From any web platform the user is given with pleasant and clear and close practical lessons on our methodology explained in videos and interactive sections.

As it is a completely online course it is very practical and resilient, for it may be seen any time and place from a pc or a mobile device.

As a society, we have adopted along these years a totally new language talking of likes, hash-tags, followers, trending topics and many other concepts that have completely changed our way of communicating. So, this third edition also tackles the way we can apply our method to digital communication.

Another one of our succeeding goals has been the Coaching addressed to high rank decision-makers and their executive teams, thanks to which companies can improve their interaction patterns, taking care of any companys most valuable good: time.

On one hand, directors can clearly express instructions and requirements to their subordinates, while the opposite direction, the team can show the decision makers just the really necessary information.

That way they prevent marathon meetings that only walk in circles, and cost much time and money.

With this service we have been able to helping many organizations to improve their internal patterns in order to create a strategic communication culture by levering their efficiency and productivity.

Through these years we have had the opportunity of advising many companies, societies, governments and individuals. The projects developed have been varied.

Certain Mexico state Office of Finances intended informing the citizenry about the way the annual budget is planned on the basis of the Income-Outcome Law. The challenge was to tackle such complex and lacking of interest theme on an appealing way for everybody.

To that objective we created a strategy including communication tools addressed to two main kinds of audiences: those who use data for labor or researching purposes, and those who probably dont have any idea about the subject. On both cases we used shocking elements based on superior values.

The result was that the Office managed to improve connecting with the people, so it has repeated the strategy more than four consecutive years.

It was a college project, aiming to give dignified homes to poor people, so the university needed to widen up its supporting base and donations in order to benefiting more people.

So we create a social media interacting campaign with a digital and printed tools portfolio, addressed on one hand to persuading more businessmen donations (through benefitting their trademarks), and on the other to inviting the public in general to taking part and supporting the cause.

The result was: the campaign had a higher impact so the project achieved more persons in need to have a home.

A huge state company in charge of providing the country electricity had being on a deep transformation process and wanted to clearly communicate it so to consumers: what the changes will be and how this will benefit them.