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Phil Harvey and Dr Noelia Jiménez Martínez - Data a Guide to Humans

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Phil Harvey and Dr Noelia Jiménez Martínez Data a Guide to Humans

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Phil First - photo 1

Phil First for my son Noah Second for everyone who needs to know that - photo 2

Phil:

First, for my son, Noah.

Second, for everyone who needs to know that everything will be alright in the end; if it is not alright, it is not the end.

Noelia:

In memory of my beloved Cuita, my personal link to the tenderness of Nature. The cosmic webs blue eyes, disguised as a Siamese cat.

I dedicate this to my family, to the ones who are now gone, and to the new ones coming.

With special thanks to Altair Media for their generous support of this book

Who are Altair Media We are a 100 privately owned ferociously independent - photo 3

Who are Altair Media?

We are a 100% privately owned, ferociously independent, digitally inspired full-service media agency.

Working with global brands through to start-ups, driving growth through the art of planning, customer insight and our commercial acumen.

All we want to do is amazing work and to work with clients who want the same.

Never stop, never settle, always improve, be amazing

Thank you also to the following people for their support

Matt Lintott

Daniel Baker

Mark Margolis

Lucy Bramley

Cormac McConnell

John Crawford

Elizabeth Motta

Maya Dillon

Gary Nicol

Chris Dutton

Chris Potts

Steve Fenton

The Pull Agency

Dan Figueiredo

Maryam Qurashi

Tim Hanagan

Matthew Smith

Sigrid Hoffmann

San Thompson-Corr

Alison Howard

Jo Walsh

Oliver Kunze

Russell Young

CONTENTS
PREFACE
A Welcome from Phil

Technology is the easy part; its people that are hard.

I dont know who said this to me first, but throughout my career it has always been proved true. Ever since I was the unfortunate Macintosh fan in a Windows-dominated school nerd crowd, I have walked the line between people and technology. This has often made life awkward. For example, I did Computer Science, Maths and Communication Studies at A-level. An unusual mix that made scheduling impossible at college, so I was forced into statistics rather than discrete mathematics. When I was looking at university options, I picked Artificial Intelligence as a pure BA rather than a BSc under Computer Science and Artificial Intelligence. This made the careers advisor grimace and say, No one will hire you with that, they all want computer science. Even when I got to university, in my third year I chose Japanese Language Culture and Society as an option rather than anything more technical. Hanging out with anthropologists was a lot of fun.

This same topic raised its head when I was trying to be a 3D graphics artist. A government careers counsellor on a careers hotline told me in a brutally clear manner, You dont have any artistic training, you are a technologist. Look for a job where you can use technology to help artists.

It took a number of years of not being a programmer (trying to be a 3D graphics person), then being a programmer (helping 3D graphics artists), then being a start-up founder and CTO before I really met data in a meaningful way. Data revealed itself to be a resource that perfectly supports a new understanding of the world and all the people in it. Over the course of five years, technology became transparent to me, and through it I could see our world in the data.

I have walked this line between technology and people long enough now that the experience is crystallising and is, I hope, worth sharing. For me, this is represented by the idea of data empathy .

While the technology industry is growing fat and opinionated on a constant diet of fast innovation, it is obvious to me that it is starved of human skills.

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