Jim Heid - Building Small

About the Urban Land Institute

The Urban Land Institute is a global, member-driven organization comprising more than 45,000 real estate and urban development professionals dedicated to advancing the Institutes mission of shaping the future of the built environment for transformative impact in communities worldwide.

ULIs interdisciplinary membership represents all aspects of the industry, including developers, property owners, investors, architects, urban planners, public officials, real estate brokers, appraisers, attorneys, engineers, financiers, and academics. Established in 1936, the Institute has a presence in the Americas, Europe, and Asia Pacific regions, with members in 80 countries.

The extraordinary impact that ULI makes on land use decision-making is based on its members sharing expertise on a variety of factors affecting the built environment, including urbanization, demographic and population changes, new economic drivers, technology advancements, and environmental concerns.

Peer-to-peer learning is achieved through the knowledge shared by members at thousands of convenings each year that reinforce ULIs position as a global authority on land use and real estate. In 2020 alone, more than 2,600 events were held in cities around the world.

Drawing on the work of its members, the Institute recognizes and shares best practices in urban design and development for the benefit of communities around the globe.

More information is available at uli.org . Follow ULI on Twitter, Facebook, LinkedIn, and Instagram.

FRONT COVER:Top:Hotel Bella Grace, Charleston, South Carolina ( paulcheney.com ); Bottom left:Chophouse Row, Seattle, Washington ( Tim Bies); Bottom right:Courtyard at Windsor, Phoenix, Arizona ( Andrew Pielage)

BACK COVER:Top:Oslo, Washington, D.C. (Patrick Ross, 2015); Bottom:200 West Center, Fayetteville, Arkansas ( Timothy Hursley)

2021 by the Urban Land Institute.

Printed in the United States of America. All rights reserved. No part of this publication may be reproduced in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage and retrieval system, without written permission of the publisher.

Recommended bibliographic listing:

Heid, Jim. Building Small: A Toolkit for Real Estate Entrepreneurs, Civic Leaders, and Great Communities. Washington, DC: Urban Land Institute, 2021.

Urban Land Institute

2001 L Street, NW, Suite 200

Washington, DC 20036-4948

ISBN: 978-0-87420-468-1

Author

Jim Heid,FASLA

CRAFT Development

UrbanGreen Advisors

Collaborating Authors

Samantha Beckerman,Development Manager, Brookfield Properties

Margaret ONeal,Programs Director, Congress for the New Urbanism

Adrienne Schmitz,Editor and Writer

Contributing Authors

Holly Bolton,FSMPS, CPSM, Owner, 3chord Marketing

Brian Falk,Director, The Project for Lean Urbanism

David Farmer,PE, AICP, CEO, Metro Forecasting Models LLC

Andrew Frey,Principal, Tecela

David Greensfelder,Managing Principal, Greensfelder Real Estate Strategy