David Clampin - Advertising and Propaganda in World War II: Cultural Identity and the Blitz Spirit

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David Clampin is Lecturer in History at Liverpool John Moores University. He completed his PhD at Aberystwyth University.

ADVERTISING
AND
PROPAGANDA
IN WORLD
WAR II

Cultural Identity and the Blitz spirit

D AVID C LAMPIN

Published in 2014 by I.B.Tauris & Co Ltd

6 Salem Road, London W2 4BU

175 Fifth Avenue, New York NY 10010

www.ibtauris.com

Distributed in the United States and Canada
Exclusively by Palgrave Macmillan
175 Fifth Avenue, New York NY 10010

Copyright 2014 David Clampin

The right of David Clampin to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

All rights reserved. Except for brief quotations in a review, this book, or any part thereof, may not be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher.

International Library of Twentieth Century History 69

ISBN: 978 1 78076 4344
eISBN: 978 0 85773 732 8

A full CIP record for this book is available from the British Library
A full CIP record is available from the Library of Congress

Library of Congress catalog card: available

For Anna, without whom none of this would have been possible

CONTENTS

LIST OF FIGURES

Source: Picture Post, 21 October 1939, p. 5.

Source: The Times, 8 January 1940, p. 4.

Source: Daily Express, 6 May 1940, p. 5.

Source: Picture Post, 20 July, 1940, p. 34.

Source: The Times, 1 August 1940, p. 3; The Times, 8 August 1940, p. 3.

Source: Picture Post, 18 October 1941, p. 28.

Source: Picture Post, 13 September 1941, p. 2.

Source: Picture Post, 27 January 1940, p. 8.

Source: Picture Post, 21 October 1939, p. 8; Picture Post, 18 November 1939, p. 54.

Source: Picture Post, 14 October 1939, p. 52.

Source: Picture Post, 12 October 1940, p. 4.

Source: Picture Post, 2 December 1939, p. 10. Picture Post, 1 March 1941, p. 33; Picture Post, 25 October 1941, p. 3.

Source: Picture Post, 2 December 1939, p. 57; Picture Post, 9 December 1939, p. 5; Picture Post, 16 December 1939, p. 58.

Source: Picture Post, 11 November 1939, p. 9.

Source: Picture Post, 18 November 1939, p. 62.

Source: Picture Post, 25 November 1939, p. 5.

Source: Picture Post, 20 January 1940, p. 43.

Source: Picture Post, 20 April 1940, p. 62.

Source: Picture Post, 13 April 1940, p. 14.

Source: Picture Post, 16 August 1941, p. 5.

Source: Picture Post, 31 May 1941, p. 8; Picture Post, 9 August 1941, p. 3.

Source: Picture Post, 30 March 1940, p. 52; Picture Post, 11 May 1940, p. 10.

Source: Picture Post, 5 October 1940, p. 6.

Source: Picture Post, 1 March 1941, p. 5.

Source: Imperial War Museum, IWM PST 14798.

Source: Picture Post, 7 September 1940, p. 3.

Source: Picture Post, 28 September 1940, p. 37.

Source: Picture Post, 30 March 1940, p. 56.

Source: Picture Post, 2 August 1941, p. 2.

Source: Picture Post, 12 July 1941, p. 32.

Source: Picture Post, 25 January 1941, p. 7; Picture Post, 22 February 1941, p. 7.

Source: Picture Post, 11 July 1942, p. 2; Source: Picture Post, 15 August 1942, p. 26.

Source: Picture Post, 22 March 1941, p. 40.

Source: Picture Post, 5 September 1942, p. 2.

Source: Picture Post, 3 May 1941, p. 36; Picture Post, 2 May 1942, p. 6.

Source: Picture Post, 1 November 1941, p. 27.

Source: Picture Post, 21 November 1942, p. 28.

Source: Picture Post, 18 December 1943, p. 3.

Source: Picture Post, 19 June 1943, p. 26.

Source: Picture Post, 22 April 1944, p. 6; Picture Post, 17 June 1944, p. 6.

Source: Picture Post, 4 November 1939, p. 54.

Source: Picture Post, 1 August 1942, p. 23; Picture Post, 29 August 1942, p. 5; Picture Post, 10 October 1942, p. 27.

Source: Picture Post, 23 November 1940, p. 34.

Source: Picture Post, 23 December 1939, p. 8.

Source: Picture Post, 17 February 1940, p. 4.

Source: Picture Post, 20 January 1940, p. 48.

Source: Picture Post, 6 April 1940, p. 57.

Source: Picture Post, 9 October 1943, p. 4; Picture Post, 6 November 1943, p. 28; Picture Post, 19 February 1944, p. 28.

Source: Picture Post, 21 June 1941, p. 2.

Source: Picture Post, 28 July 1945, p. 3.

Source: Picture Post, 17 May 1941, p. 33; Picture Post, 21 June 1941, p. 5; Picture Post, 5 July 1941, p. 5.

Source: Picture Post, 25 April 1942, p. 3.

Source: Picture Post, 16 December 1944, p. 6.

Source: Picture Post, 8 January 1944, p. 2; Picture Post, 5 February 1944, p. 2; Picture Post, 1 April 1944, p. 2.

Source: Picture Post, 2 September 1944, p. 2; Picture Post, 16 December 1944, p. 26; Picture Post, 28 April 1945, p. 27.

ACKNOWLEDGEMENTS

To be given the opportunity to write this history of British advertising during the Second World War has been a huge privilege and it has only been made possible through the help and support of numerous people along the way. In addition to those named below, there are also those who have shown either genuine interest, or at least feigned interest in a convincing fashion, as to enthuse and encourage me to carry on in the belief that what I was doing was of interest to a wider group. Whilst many remain nameless their contribution is acknowledged here nevertheless. Special thanks to Tomasz Hoskins at I.B.Tauris who enthusiastically embraced this project from the outset.

This research would not have been possible without the work done by the History of Advertising Trust (HAT) in Ravingham, Norfolk. Without HATs work advertising in Britain would have no history. Whilst all the staff were fantastic during the weeks I worked there, I would particularly like to acknowledge the help of the late Michael Cudlipp and Chloe Veale. Michaels personal experiences of the British advertising industry proved a great asset and opened up new avenues of research. Chloes patience and tolerance is acknowledged in meeting my various demands for material from the archive with efficiency and good humour. In gratitude for their generous support and acknowledging the central part that advertising and marketing plays in our modern history, all royalties from this edition are donated to the History of Advertising Trust.

The knowledge and guidance of those working in other archives is also acknowledged. Sarah Foden at Cadbury Trebor Bassett and Carmelina Field at Cadbury Schweppes European Beverages. In addition, I would like to thank all at the Churchill Archives Centre, Cambridge; the St Bride Printing Library, London; The National Archives at Kew; the British Library and especially the British Library Newspaper Library at Colindale. The Mass-Observation material quoted in this book is reproduced with the permission of Curtis Brown Group Ltd., London on behalf of The Trustees of the Mass Observation Archive. Copyright the Trustees of the Mass Observation Archive.

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