Lisbeth Segerlund - Making Corporate Social Responsibility a Global Concern: Norm Construction in a Globalizing World

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MAKING CORPORATE SOCIAL RESPONSIBILITY A GLOBAL CONCERN

Non-State Actors in International Law, Politics and Governance Series

Series Editors
Dr Math Noortmann, Oxford Brookes University, UK
Dr Bob Reinalda, Radboud University Nijmegen, The Netherlands
Professor Dr Bas Arts, Radboud Wageningen University and Research Centre
(WUR), The Netherlands

The proliferation of non-state actors in the international system over the last three decades has increased the need for a broader theoretical analysis and empirical validation. The series explores the capabilities and impact of non-state actors, such as privately-based transnational corporations, non-governmental organizations (NGOs), international criminal organizations, and liberation movements, as well as intergovernmental organizations (in which NGOs often participate). The series seeks to address this need and to deepen the knowledge and understanding of non-state actors by scholars, practitioners and students in the fields of international law, politics and governance. By emphasizing legal, political and governance aspects of non-state actors activities at the international (global or regional) level, the series intends to transcend traditional disciplinary and organizational boundaries.

Also in the series

Partners in Peace
Discourses and Practices of Civil-Society Peacebuilding
Mathijs van Leeuwen
ISBN 978 0 7546 7743 7

Civil Society and Nuclear Non-Proliferation
How do States Respond?
Claudia Kissling
ISBN 978 0 7546 7300 2

Closing or Widening the Gap?
Legitimacy and Democracy in Regional Integration Organizations
Edited by Andrea Ribeiro Hoffmann and Anna van der Vleuten
ISBN 978 0 7546 4968 7

Choosing the Lesser Evil
Understanding Decision Making in Humanitarian Aid NGOs
Liesbet Heyse
ISBN 978 0 7546 4612 9

Making Corporate Social Responsibility a Global Concern

Norm Construction in a Globalizing World

LISBETH SEGERLUND
Stockholm University, Sweden

First published 2010 by Ashgate Publishing

Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY 10017, USA

Routledge is an imprint of the Taylor & Francis Group, an informa business

Copyright 2010 Lisbeth Segerlund

Lisbeth Segerlund has asserted her right under the Copyright, Designs and Patents Act, 1988, to be identified as the author of this work.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

British Library Cataloguing in Publication Data
Segerlund, Lisbeth, 1959-

Making corporate social responsibility a global concern : norm construction in a globalizing world. -- (Non-state actors in international law, politics and governance series)
1. Social responsibility of business. 2. Social responsibility of business--International cooperation. 3. International business enterprises--Social aspects. 4. Human rights and globalization. 5. Social responsibility of business--Case studies.
I. Title II. Series
658.408-dc22

Library of Congress Cataloging-in-Publication Data
Segerlund, Lisbeth, 1959-

Making corporate social responsibility a global concern : norm construction in a globalizing world / by Lisbeth Segerlund.

p. cm. -- (Non-state actors in international law, politics, and governance series)

Includes index.

ISBN 978-0-7546-7707-9 (hbk) 1. Social responsibility of business. 2. International business enterprises--Social aspects. 3. Human rights and globalization. 4. Social responsibility of business--Case studies. I. Title.

HD60.S44 2010

658.408--dc22

2010006284

ISBN 9780754677079 (hbk)
ISBN 9781315593272 (ebk)

Contents

List of Figures

List of Tables

Preface

There can be little doubt that Lisbeth Segerlunds contribution to this series is addressing one of the most controversial issues of the past few decades. Social Corporate Responsibility has not only inspired multiple discourses in a variety of disciplines (law, social and political sciences, and management), it has also stirred societal and political debate as evidenced by such well known anti corporate campaigns as the boycott Shell campaign, the Nike anti-sweatshop campaign or the anti-whaling campaigns.

Represented by Naomi Wolfs turn of the century bestseller No Logo, anti-corporate activism has become a respectable civil society force to reckon with. NGO efforts to changing the standards by which TNCs [transnational companies] are judged are increasingly successful and the multi-stakeholder initiatives increasingly popular as the UN Global Compact initiative has demonstrated.

The content of the rules and norms that NGOs seek to impose on TNCs or the Codes of Conduct that TNCs adopt are not uncontroversial. The reports of John Ruggy, the UN Secretary Generals Special Representative on human rights and transnational corporations and other business enterprises, makes it clear that neither every advocated CSR standard is a norm of international law nor that every corporate conduct is socio-politically acceptable. SCR is indeed, as Lisbeth Segerlund puts it: a contentious issue, where different world views and perspectives on the working of the international system are at odds in a contest for legitimacy.

The question as to how this contentious issue came to dominate academic and societal discourses is one of the main questions in this book. However, it not only provides the state of the art on the development of SCR, it also seeks to offer a comprehension of this process by seeking the middle ground between understanding and explanation.

Adhering to a constructivist approach, Segerlund applies the Norm Cycle Model as the conceptual vehicle to perceive the development on norms and rules in an increasingly transnationalizing world in which a variety of non-state actors, with various values and interests, cooperate in matters of particular socio-political concerns.

Having said this, it is not only the issue and the involvement of multiple non-state actors that makes Lisbeth Segerlunds book so valuable for our series, but also the explicit acknowledgement of and engagement with the relationship between international relations and international law. starts with an expos on Norms and International Relations, while near the end of her analysis, Lisbeth Segerlund addresses the normative development Towards Binding International Law, in particular the UN Draft Codes.

Lisbeth Segerlund brings law and politics, values and interests, and procedures and processes together, and thereby adheres to an important momentum of the recognition of the interdisciplinary relationship between international relations and international legal scholarship. The appreciation of that relationship dates back to the heydays of regime theory, spilled over into neo-liberalism and is now an important element in the dual agenda of international law and international relations, be it in the (neo-)liberal, the constructivist or the international society approaches to IR/IL cross cutting themes. Captured in the various concepts of appropriateness and compliance, the process of global norm formation is a recurring and central theme in these multidisciplinary discourses.

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