Stacey L. Connaughton - Inviting Latino Voters: Party Messages and Latino Party Identification

SPANISH AND ACADEMIC ACHIEVEMENT
AMONG MIDWEST MEXICAN YOUTH
The Myth of the Barrier
Patricia MacGregor Mendoza

CHICANO EDUCATIONAL ACHIEVEMENT
Comparing Escuela Tlatelolco, A Chicanocentric
School and a Public High School
Elena Aragon de McKissack

LATINOS AND LOCAL REPRESENTATION
Changing Realities, Emerging Theories
Florence Adams

PUERTO RICAN NEWSPAPER COVERAGE OF
THE PUERTO RICAN INDEPENDENCE PARTY
A Content Analysis of Three Elections
Maria Cristina Santana

COLEGIO CESAR CHAVEZ, 1973-1983
A Chicano Struggle for Educational Self
Determination
Carlos S. Maldonado

LATINOS IN ETHNIC ENCLAVES
Immigrant Workers and the Competition for
Jobs
Stephanie Bohon

TELLING OUR STORIES
The Lives of Midwestern Latinas
Theresa Barron McKeagney

DOMINICANS IN NEW YORK CITY
Power From the Margins
Milagros Ricourt

LATINO NATIONAL POLITICAL COALITIONS
Struggles and Challenges
David Rodriguez

CREATING TROPICAL YANKEES
Social Science Textbooks and U.S. Ideological
Control in Puerto Rico, 1898-1908
Jose-Manuel Navarro

BROWN EYES ON THE WEB
Unique Perspectives of an Alternative U.S.
Latino Online Newspaper
Maggie Rivas-Rodriguez

PREGONES THEATRE
A Theatre for Social Change in the South
Bronx
Eva C. Vsquez

THE QUEST FOR TEJANO IDENTITY IN SAN
ANTONIO, TEXAS, 1913-2000
Richard Buitron

CARIBBEAN SPANISH IN THE METROPOLIS
Spanish Language among Cubans,
Dominicans, and Puerto Ricans in the New
York City Area
Edwin M. Lamboy

SKIN COLOR AND IDENTITY FORMATION
Perceptions of Opportunity and Academic
Orientation among Mexican and Puerto Rican
Youth
Edward Fergus

INVITING LATINO VOTERS
Party Messages and Latino
Party Identification
Stacey L. Connaughton

Published in 2005 by
Routledge
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Routledge
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Transferred to Digital Printing 2005

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Library of Congress Cataloging-in-Publication Data

Connaughton, Stacey L., 1971
Inviting Latino voters : party messages and Latino party
identification / by Stacey L. Connaughton.

p. cm. -- (Latino communities)

Includes bibliographical references and index.

ISBN: 0-415-97182-9 (hardback : alk. paper)

1. Hispanic Americans--Politics and government. 2. Political
parties--United States. 3. Party affiliation--United States.

4. Voting-United States. 5. United States-Politics and
government--1989- 6. United States--Ethnic relations-
Political aspects. I. Title. II. Series.

E184.S75C666 2005

324.08968073--dc22 2005012978

Chapter One
Organizational Identity, Identification, and Political Parties

Chapter Two
The Innovators and the Traditionalists

Chapter Three
Invitations for Identification in Latino-Oriented Television Ads

Chapter Four
(Party) Identifiers

Chapter Five
Partisan Identification

I am fortunate to have several colleagues and friends who have contributed greatly to this book. I am indebted to Sharon Jarvis, my dissertation advisor and friend, whose tireless and thoughtful dedication to this project and to my professional and intellectual development epitomize the meaning of mentorship. I am also grateful to Roderick P. Hart, Craig R. Scott, Federico Subervi-Vlez, and Patricia Witherspoon, each of who has influenced my work in immeasurable ways. A special thanks to John Daly for his counsel, encouragement, and support over the years. I wish to thank Mary Dixson, Mark Johnson, Stefanie Sanford, Daron Shaw, and V.A. Stephens for helping me gain access to the individuals interviewed for Chapter Two. I am grateful to Kathryn Greene, James Katz, Jenny Mandelbaum, Ron Rice, and Brent Ruben for their professional guidance on this project. I wish to extend my great appreciation to Ron Rice, William Benoit, Maureen Taylor, Kathryn Greene, Marya Doerfel, and Carolyn Stroman for their valuable feedback on earlier versions of portions of this manuscript. I am thankful for my colleague and dear friend, Katheryn Maguire, whose support on statistics and other matters I value greatly. I also wish to extend my sincere thanks to Lana Marlow and Melody Chatelle for assisting in the data collection process, and to Hector D-az Saenz and Maru Gonzales for translating the survey instrument to Spanish. I am very grateful to Kimberly Guinta at Routledge for her assistance in seeing this book to print, and to Antoinette Sedillo-Lopez for recommending its publication. I also wish to thank Mary DelGiudice who was an outstanding research assistant on this book project. A very special thanks to John, for his constant patience and support. And, I extend my deep appreciation to my mom and dad, who were always just a phone call away.

U.S. Hispanics are so diverse politically and are so similar to the general electorate in their views that they offer hope to both parties in a year when both have escalated their bilingual courtship of the minority group soon to be the nation's largest (Sanchez, Kuhnhenn, & Cummins, Kansas City Star , July 23, 2000, A1).

This is the year in which Latinos decide which party is best for us. We finally have some clout. Our numbers have finally reached a sort of critical mass. Which party do we want to support? -James Garcia, Editor of the on-line magazine,