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Ranjini Manian - Doing Business in India for Dummies

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India is booming! This practical, easy-to-understand guide covers all the basics of setting up and growing your business in India, from choosing a location and selecting your Indian team to understanding the legal system, evaluating business partners, and settling disputes. You also get handy tips in financing, marketing, and manufacturing, as well as doing business from abroad.


  • Develop a strong business plan
  • Train and manage your Indian team
  • Cut through bureaucratic red tape
  • Build lucrative relationships
  • Overcome communication challenges

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Doing Business in India For Dummies by Ranjini Manian Doing Business in - photo 1
Doing Business in India For Dummies

by Ranjini Manian

Doing Business in India For Dummies Published by Wiley Publishing Inc 111 - photo 2

Doing Business in India For Dummies

Published by
Wiley Publishing, Inc.
111 River St.
Hoboken, NJ 07030-5774
www.wiley.com

Copyright 2007 by Wiley Publishing, Inc., Indianapolis, Indiana

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http://www.wiley.com/go/permissions.

Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

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Library of Congress Control Number: 2007933272

ISBN: 978-0-470-12769-8

Manufactured in the United States of America

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About the Author

Ranjini Manian is a linguist, pioneering businesswoman, and homemaker who lives in the southern Indian city of Chennai. She was raised in Mumbai, where she studied French Literature at Elphinstone College and attended the University of Sorbonne in Paris. Ranjini is fluent in French, Japanese, Spanish, English, and several Indian languages. Shes traveled extensively, covering about 26 countries, for work as well as for the exploration of other cultures, making her a multicultural expert.

Ranjini founded Global Adjustments, Indias leading destination and cross-cultural services company. She created and continues to be the editor of Indias only free cultural magazine: At A Glance Understanding India.

Under her leadership, Global Adjustments has been chosen as one of the top ten cool companies of India by Business Today and received several awards, including a commendation from the President of India.

In pursuit of their mission to ease peoples passage to India, the Global Adjustments team has worked in the past dozen years with Fortune 500 companies and people from 70 different nationalities.

Ranjini is supported in her pursuits by her husband, son, and daughter.

Dedication

I dedicate this book to my husband, Chinnu Manian, my friend, philosopher, and guide, who taught me all about doing business.

Authors Acknowledgments

Success cant be spelled without u. This book is a perfect example of the importance of so many who made this book succeed.

I gratefully acknowledge all the hours of tireless work of Susan Philip, my editorial coordinator, who kept the process going when others were losing their heads. She also made this book see light of day. She brought touches way beyond her role, and I could never have done it without her, all while managing a family of kids and two cats! We stressed out, laughed, sighed, and rejoiced all over Doing Business in India For Dummies. Thank you Susan for the pleasure of your company in this project.

Gopal was a very important player in this project too, bringing many valuable life experiences, collating ideas, and truly contributing, all while taking time out from his busy schedule of deep-sea diving around the world during the months we pulled together this book.

I am super thankful to my family: my husband, Chinnu Manian, my worst critic and my best guide; and my son Varun and daughter Rohini, who basically sacrificed any time with me during these past months as I dove into the book, running helter-skelter to collect data, interview leaders, and hammer away at the computer. (While writing this book, a stray kitten was adopted and grew into a cat, and I had no idea it happened in my own home. My daughter said to me when I discovered this just the other day, What do you expect Mamma? Youre always busy at your computer. Now Ginger is here and she has to stay!)

Many other folks helped in various chapters of the book, and I want to say a big thank you. In alphabetical order:

Arvind Datar, Gerard DCunha, Philip George, Sriram Iyer, Brian Jolley, George Koshy, Koshy M. Koshy, J. Krishnan, Vaidehi Krishnan, Jukka and Pia Lehtela , Norm Mainland, Tarkan Maner, Suzy McNeill, Rekha Murthy, Lakshmi Narayanan (Cognizant), M. Lakshmi Narayanan (Mico Bosch), Cesare Pagani, Sriram Panchu, Brittain Phillips, Radhakrishnan Pillai, Shanti Puducheri, Satish W. Pusegaonkar, N. Ram, Kamini Ramani, Rukmani Ramani (my dear mother), M. Rangaswamy, N. Ravi, Santhanam, Mallika Srinivasan, Gopal Surya, Hema Vijay, and C. N. Vishwanathan.

I would also like to thank the people on the Global Adjustments team: Rajeshwar Balasundaram, Nil, and Bindu.

And more thanks to the Wiley team: Stacy Kennedy, Tim Gallan, Alissa Schwipps, Carrie Burchfield, and Elizabeth Rea. Thank you for your contributions and willing help. If I have omitted any name I apologize in advance and thank you warmly.

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