Qing Cao - Brand China in the Media

This book examines China's identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted 'China brand'.

With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the Belt and Road Initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, China's unique sense of history and identities may lead to a 'contested modernity' or 'multiple modernities'; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand China's trajectory of future development has been a major issue in international affairs. This book is concerned with how China's hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics - and how they are interwoven with China's international outlook which converges with or diverges from China's historical assumptions and beliefs.

This book will be of interest to those studying China's identity in the media; situated at the juncture of past, present, and future, and between China and the wider world.

The chapters in this book were originally published in Critical Arts.

Qing Cao is Associate Professor in Chinese Studies at the School of Modern Languages and Cultures at Durham University, UK. He has published extensively in Chinese media and social change, focusing on the issue of modernity. He is the author of China wider Western Gaze-Representing China in the British Television Documentaries 1980-2000 (2014), and lead editor of Discourse, Politics and Media in Contemporary China (2014).

Doreen Wu is Associate Professor in the Department of Chinese and Bilingual Studies in the Faculty of Humanities at the Hong Kong Polytechnic University. She has published extensively on glocalization and Chinese media discourses. In addition to editing two special issues for Critical Arts, she has edited and co-edited a number of books and journal issues, including Discourses of Cultural China in the Globalizing Age (2008).

KeyanG. Tomaselli is Distinguished Professor in the Department of Communication Studies at the University of Johannesburg, South Africa. He is editor of Critical Arts and has been working with various Chinese universities on cultural and media topics.

Transformation of Identities

First published 2020
by Routledge
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Introduction, Chapters 1-2, 4, 6, 8-9, 11-13 2020 Unisa Press

Chapters 3, 5, 7, 10 2020 Critical Arts Projects & Unisa Press

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ISBN 13: 978-0-367-33501-4

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Publisher's Note
The publisher accepts responsibility for any inconsistencies that may have arisen during the conversion of this book from journal articles to book chapters, namely the inclusion of journal terminology.

Disclaimer
Every effort has been made to contact copyright holders for their permission to reprint material in this book. The publishers would be grateful to hear from any copyright holder who is not here acknowledged and will undertake to rectify any errors or omissions in future editions of this book.

The following chapters were originally published in Critical Arts. When citing this material, please use the original page numbering for each article, as follows:

Rupture in Modernity: A Case Study of Radicalism in the Late Qing Chinese Press Debate
Qing Cao
Critical Arts, volume 31, issue 6 (December 2017), pp. 9-28

Putonghua and Language Harmony: China's Resources of Cultural Soft Power
Natalia Riva
Critical Arts, volume 31, issue 6 (December 2017), pp. 92-108

Mobile, Online and Angry: The Rise of China's Middle-Class Civil Society?
Ian Weber
Critical Arts, volume 25, issue 1 (March 2011), pp. 2545

The Return of the Repressed: Three Examples of How Chinese Identity is Being Reconsolidatedfor the Modern World
Hugo de Burgh and David Feng
Critical Arts, volume 31, issue 6 (December 2017), pp. 146-160

Becoming Global, Remaining Local: The Discourses oj International News Reporting by CCTV-4 and Phoenix TV Hong Kong
Doreen D. Wu and Patrick Ng
Critical Arts, volume 25, issue 1 (March 2011), pp. 73-87

Shanghai Losmopolis; Negotiating the Branded City
Duncan Harte
Critical Arts, volume 31, issue 6 (December 2017), pp. 76-91

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Dezheng Feng
Critical Arts, volume 30, issue 1 (February 2016), pp. 87-101

Negotiated " Chineseness" and Divided Loyalties: My American Grandson
Qijun Han
Critical Arts, volume 31, issue 6 (December 2017), pp. 59-75

Articulating for Tibetan Experiences in the Contemporary World: A Cultural Study of Pern a Tseden's and Sonthar Gyal's Films
Shaoyan Ding
Critical Arts, volume 31, issue 6 (December 2017), pp. 44-58

The Language of Soft Power: Mediating Socio-political Meanings in the Chinese Media
Qing Cao
Critical Arts, volume 25, issue 1 (March 2011), pp. 7-24

Media Representations of China: A Comparison of China Daily and Financial Times in Reporting on the Belt and Road Initiative
Lejin Zhang and Doreen Wu