Contents
Guide
How Truly Great Leaders Unleash Greatness in Others
Trust & Inspire
Bestselling author of The Speed of Trust
Stephen M.R. Covey
with David Kasperson, McKinlee Covey, and Gary T. Judd
CEOs
The need to move to a new style of leadership, one relevant for the new world of work, has never been more important. Modern leaders run on trust, providing their teams the freedom to exceed expectations. Stephen M. R. Coveya leading thinker on trusthas written an insightful manual for leaders, and those aspiring to be.
Satya Nadella, Chairman and CEO, Microsoft
Leaders operate under license from those they lead and serve, and as such, bear a responsibility to help them succeed. Not just to perform better, but to become betterto perform with purpose. Trust & Inspire is a powerful approach to people and leadership found precisely at the intersection of performance and purpose.
Indra Nooyi, former Chairman & CEO, PepsiCo
For years, I have told people that my favorite book is The Speed of Trustafter reading Trust & Inspire, I now have to say I have two favorite books.
Eric Yuan, founder and CEO, Zoom Video Communications
Never before has there been such a need for future-forward leadership. Ours must be a future where trust-based, inspirational leadership is foundational for all leaders, not just the great ones. Other leadership styles will not sufficiently align purpose, catalyze innovation, and accelerate progress to the greatest outcomes. This book frames this opportunity in crisp and compelling ways. A must-read for all leaders, especially aspiring ones.
Anne Chow, CEO, AT&T Business
Taking the next logical step in his work around trust, Stephen delivers a leadership roadmap for today and tomorrow by adding the critical element of inspiration, the very heart of a leader. At Land OLakes, our team is most engaged and productive when trusted to bring their authentic selves to work, inspired by our purpose to put farmers at the very heart of everything we do, and empowered to deliver their best results.
Beth E. Ford, President and CEO, Land OLakes, Inc.
In my lifetime, the world has changed significantly, but leaders have not. The norms of leadership remain individualism, self-interest, and unbridled ambition. Take notethe next generation is not going to follow that approach anywhere. The time for change is now. Let this book show you the path forward so you might better steward the people and the organizations entrusted to your care.
Cheryl Bachelder, former CEO, Popeyes Louisiana Kitchen, Inc., and author of Dare to Serve: How to Drive Superior Results by Serving Others
In this book, Stephen M. R. Covey takes us to the next level of leadershiphow to trust and inspire. Having known Stephen since 1993, I can safely say that what he writes about in this book comes from personal experience in having paid the price for living, or violating, some of the principles that he so eloquently advocates. As he so correctly says, the single biggest barrier to becoming a Trust & Inspire leader is that we think we already are one. He surmises correctly that if any change happens, it is at best from an authoritarian style of leadership to a kinder and gentler, enlightened style of leadership. The underlying paradigm of Command & Control remains! The single most important lesson that this book teaches me is how to show to be a Trust & Inspire leader than to tell how to be one. That requires humility and a willingness to fail and be vulnerable. Such a trait in a leader inspires the people to take the leap from success to significance.
V. S. Pandian, Chairman, Leadership Resources (Malaysia)
Stephen M. R. Covey has brilliantly zeroed in on the heart of todays leadership challenge migrating from a Command & Control model of leadership to more of a Trust & Inspire model mindfully designed to unleash the greatness of every individual and every team in your organization. An absolute leadership masterpiece.
Douglas R. Conant, former President & CEO, Campbell Soup Company; founder of ConantLeadership; and bestselling author of The Blueprint
Business Authorities
A beautifully written page-turner, full of engaging stories. Trust & Inspire integrates the authors personal experiences with research-backed insights to show how to lead in a world that has never been more in need of leadership. Quoting Eleanor Roosevelt, Covey reminds us that A good leader inspires people to have confidence in the leader; a great leader inspires people to have confidence in themselves. Powerful words. Better still, he offers a playbook for how to make it happen.
Amy C. Edmondson, Harvard Business School professor, and Thinkers50 #1 Thinker in the World
Trust & Inspire is a paradigm-shifting book that will change work and lives. Stephen M. R. Covey compels us to move from a Command & Control to a Trust & Inspire leadership style. By respecting people, and unleashing them, he shows how youll inspire people to become their best selves, enabling people to bring their full potential to work and relationships. A fantastic follow up to The Speed of Trust, this book will benefit any leader and transform any team or organization.
Christine Porath, Georgetown University professor, and author of Mastering Community and Mastering Civility
Purpose-driven work is fast becoming a prerequisite to meaningful innovation and sustainable business performance. You cant micromanage people to purpose-driven work, you really cant even motivate them to ittheyve got to be inspired. Trust & Inspire offers a hands-on approach to connecting with people and connecting to purpose.
Rosabeth Moss Kanter, Harvard Business School professor, Thinkers50 Lifetime Achievement Award, and author of Think Outside the Building
To trust is to believe in the core capacity of people. Not just some people, and not because of specific credentials. Simply by standing in that spot in the world only one stands, each of us has value to add. Trust that.
Nilofer Merchant, Thinkers50, former tech executive of Apple, et al, and author of The Power of Onlyness
If youre a business leader, this book should be a fixed staple on your virtual bookshelf. Stephen M. R. Coveys Trust & Inspire holds a beautiful treasure chest of visionary, thought-provoking insights, ideas, and powerful tools helping leaders adapt to a fast-changing hybrid future.
Martin Lindstrom, Thinkers50, and New York Times bestselling author of Buyology and The Ministry of Common Sense
Not only do we need to disrupt ourselves, we need to disrupt the way we lead. Trust & Inspire is the ultimate disruption of traditional Command & Control leadershipand its desperately needed today. As we lead in this new way, well succeed in growing our companies by first growing our people.
Whitney Johnson, Thinkers50, LinkedIn Top Voice 2020, and bestselling author of Disrupt Yourself
Healthcare, Government & NGO Authorities
The best leaders recognize a responsibility to become sponsors for those they lead and serve. Theres nothing quite so empowering and inspiring as really having someone believe in you and then giving you the opportunity to succeed. Trust & Inspire powerfully captures the essence of this kind of leadershipand the collaboration and innovation it leads to. But more importantly, it frames and gives a roadmap for how you get there.