Stephen R. Covey with R. Merrill - The SPEED of Trust: The One Thing that Changes Everything

The Speed of Trust is red-hot relevant. In an age of heightened business regulation and oversight, it is important to focus on fundamentals. And trust is the intangible asset that can help assure the long-term sustainability of any organization or enterprise. Thanks to Stephen M. R. Coveys new book, you can be well on the way to enhancing your organizations trust assets for years to come.

William G. Parrett , CEO, Deloitte Touche Tohmatsu; Senior Partner, Deloitte & Touche USA LLP

Trust strikes at the heart of our success at JetBlue. Trust is key to the speed of our growth. The Speed of Trust articulates better than any book that trust is the one thing that changes everythingin business and in life. With high trust, success comes faster, better, and at lower cost.

David Neeleman , founder and CEO, JetBlue Airways

Trust reduces transaction costs; it reduces the need for litigation and speeds commerce; it actually lubricates organizations and societies. At last, someone is articulating its true value and presenting it as a core business competency.

Marilyn Carlson Nelson , Chairman and CEO, Carlson Companies

Stephen M. R. Covey has done it! He has articulately zeroed in on the leadership challenge of the new millenniumthe ability to cultivate and leverage trust. This is a must-read for all aspiring leaders.

Douglas R. Conant , President and CEO, Campbell Soup Company

The Speed of Trust is a great find. It superbly achieves the goal of providing a road map to peak performance, both for individuals and organizations. But the true genius of the book is its universal relevance, as it combines a highly effective common-sense approach with frank guidance to enhance all relationships in life.

J. W. Marriott, Jr. , Chairman and CEO,

Marriott International, Inc.

Lack of trust within an organization saps its energy, fosters a climate of suspicion and second-guessing, completely devastates teamwork and replaces it with internal politics. The end result is low morale and the consequent low standards of performance. Stephen M. R. Coveys book is a timely reminder for leaders about what really matters in an organization.

Koh Boon Hwee , Chairman, DBS Bank Ltd.; former Chairman, Singapore Airlines

I believe Coveys insights around trust are very revealing to all who think about the practice of leadership. Clearly, without self-trust you cant have organizational trustand without the latter no real achievement.

Michael H. Jordan , Chairman and CEO, EDS

In life and business, relationships are importantbut they are empty unless they are established and based upon trust. Trust is the fundamental building block for a brand, and it is the glue for any lasting relationship. It is amazing how Stephen M. R. Covey, in The Speed of Trust, establishes the essence of what trust is and how it can be established and kept. What a service to the business world and society as a whole!

Horst H. Schulze , President and CEO, The West Paces Hotel Group; former founding President and COO, The Ritz-Carlton Hotel Company

The Speed of Trust teaches a critical lessononly organizations with a sterling level of trust garner a culture of true commitment vs. a whirlpool of wishful thinking through forced compliance. Covey powerfully articulates a clear road map for ordinary people like you and me to be capable of extraordinary things!

Pete Beaudrault , President and CEO, Sbarro; former President and CEO, Hard Rock Caf International

The Speed of Trust is a must-read not only for business leaders but for every individual. Mr. Covey defines trust in a most accurate fashion. One can benefit immensely from its contents.

Jon M. Huntsman , founder and Chairman, Huntsman International

This book is an eye-openeronce youve read it youll see everything through your trust glasses and understand how and why trust is so important in our professional and personal lives. By demonstrating that trust is tangible, measurable, and, most importantly, something that we can build more easily than we think, Stephen M. R. Covey has written a book that deserves to be read not only by business leaders, but also by everyone interested in improving their relationships with colleagues, friends, and family.

Gregory K. Ericksen , Global Vice-Chair,

Strategic Growth Markets, Ernst & Young

In the 80s, Stephens father convinced me that trust was the most important leadership attribute to create corporate/organizational success. He was absolutely rightover the last two decades Toro flourished because of it. Now, Stephen M. R. Covey convincingly shows whythat when the organization trusts its leaders, and everyone becomes trustworthy, then people can operate synergistically and non-defensively, which gets the best results much faster.

Ken Melrose , former Chairman and CEO, The Toro Company; author of Making the Grass Geener on Your Side

Trust me, you can believe Stephen. This is very good stuff. The more people who read this in your circle of influence, the better your life will be, starting with yourself.

Blake M. Roney , Chairman, Nu Skin Enterprises

The Speed of Trust clearly identifies trust as the source of speed in our direct relationships. Covey convincingly validates our experience at Dellthat trust has a bottom-line impact on results and that when trust goes up, speed goes up while costs come down. This principle applies not only in our professional relationships with customers, business partners, and team members but also in our personal relationships, which makes this insightful book all the more valuable.

Kevin Rollins , President and CEO, Dell Inc.

When I received this book and was asked by Stephen M. R. Covey to read it and offer my comments, my first impulse was, I dont have the time. However, as I read the foreword, then the first few chapters, I could not put it down. It is exactly what business leaders need today. This book gets to the core roots of ethical behavior and integrity and how trust is the most critical factor in effective leaders and organizations. The author discusses with clarity and insight how to develop trust through character and competence and how trusted leaders and organizations do things better, faster, and at lower costs. Everyone should make the time to read this book.

Nolan D. Archibald , Chairman and CEO, Black & Decker Corporation

Like his father, Stephen M. R. Covey is unafraid of exploring difficult, yet critical topics. His book, The Speed of Trust, goes right to the heart of one of the most important issues of our time: the absolute lack of trust. In a world turned upside-down, all who run organizations, all who seek deeper relationships, all who want more meaning in their lives would do well to consider trust as the asset they most desire.

David W. Checketts , Chairman, Sports Capital Partners; former CEO, Madison Square Garden

This is the book Ive waited for! The definitive case that trust literally creates profit, success, and prosperity. With hard-nosed evidence and compelling examples, Stephen M. R. Covey shows us why mastering the value of trust is exactly how the United States and others will compete against the megatrend of globalization. Read this book. Become a high trust leader. Your heart, your company, your stakeholders, and your net worth will thank you very much!

Patricia Aburdene , author of Megatrends 2010: The Rise of Conscious Capitalism

Trust is the foundation of relationships. The Speed of Trust will enable you to build your foundation effectively. I highly recommend this book.

John C. Maxwell , author and speaker;

founder, INJOY Stewardship Services and EQUIP

Covey convincingly makes his case that trust is the one thing that changes everything. He shows that speed is the currency of success and trust is the source. In an era when so many of our leaders have shown themselves to be strangers to the power of trust, this book is a must-read.