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David Horner - Understanding Media Ethics

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David Horner Understanding Media Ethics
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Understanding Media Ethics
SAGE was founded in 1965 by Sara Miller McCune to support the dissemination of - photo 1
SAGE was founded in 1965 by Sara Miller McCune to support the dissemination of usable knowledge by publishing innovative and high-quality research and teaching content. Today, we publish more than 750 journals, including those of more than 300 learned societies, more than 800 new books per year, and a growing range of library products including archives, data, case studies, reports, conference highlights, and video. SAGE remains majority-owned by our founder, and after Sara's lifetime will become owned by a charitable trust that secures our continued independence.
Los Angeles | London | Washington DC | New Delhi | Singapore
Understanding Media Ethics
  • David Sanford Horner
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SAGE Publications Ltd 1 Olivers Yard 55 City Road London EC1Y 1SP SAGE - photo 3
SAGE Publications Ltd
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David Sanford Horner 2015
First published 2015
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.
Library of Congress Control Number: 2014940478
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-84920-787-4
ISBN 978-1-84920-788-1(pbk)
Editor: Mila Steele
Assistant editor: James Piper
Production editor: Imogen Roome
Proofreader: Audrey Scriven
Indexer: Adam Pozner
Marketing manager: Michael Ainsley
Cover design: Jen Crisp
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed in Great Britain by Henry Ling Limited at The Dorset Press, Dorchester, DT1 1HD
For Linda for her loving patience List of Tables 11 21 31 71 - photo 4
For Linda, for her loving patience
List of Tables
  • 1.1
  • 2.1
  • 3.1
  • 7.1
  • 8.1
  • 13.1
  • 13.2
Preface
How to Use this Book
This book is for students of the media. Its aim is to promote an understanding of media ethics. In other words, the kinds of moral issues and dilemmas that daily confront media practitioners and policy makers. I take Media Ethics to be a species of applied ethics akin to medical ethics, business ethics and computer ethics. Each chapter addresses a single theme in the field of Media Ethics, such as violence or pornography. The chapters are therefore relatively independent one from another and do not necessarily need to be read in the sequence in which they are presented. However, the reader might benefit from reading on moral judgement as a way into how we ought to approach moral issues and dilemmas that the other chapters explore. Similarly, the concluding chapter presents some more general reflections on the nature and origins of wrong-doing.
Within the chapters there are a number of features intended to aid the student in getting the most out of the material and in thinking through and making moral judgements on specific topics. Boxes entitled A Judgement Call present the student with a moral issue which may be actual or hypothetical but is in need of some resolution. These judgement calls are intended to help students to sharpen their analytical abilities and appreciate the complexities of moral decision making. Material helpful in resolving the dilemmas presented will be found in the adjacent text. Example boxes include specific examples to illustrate general principles, arguments and themes, and Definition boxes define important concepts. Some of these key concepts are repeated throughout the book as an aid to making the chapters relatively autonomous. Key arguments are summarized in the Summary of Arguments boxes.
Each chapter is accompanied by an article from a journal which is available from Sage. A short introduction, How to Use This Article, draws attention to the connection between the chapter and the featured article. These articles are intended to take the reader more deeply into the primary literature of Media Ethics. This takes the form of a focus on empirical research relevant to the chapter, or a deeper theoretical interrogation of the material, or a combination of both. In addition to the featured article, there is also guidance on further reading relative to the chapter. Hopefully, these features will contribute to the our general aim of understanding Media Ethics and its implications for media practice.
Acknowledgements
I would like to thank the University of Brighton for the support from its sabbatical scheme which helped to get this project off the ground. I would also like to thank the very helpful criticisms of the reviewers of the various drafts of this book. Their insightful contributions have helped to make this a much better performance than it would otherwise have been. The same may also be said about the guidance and support contributed by Mila Steele, my Commissioning Editor at Sage. In addition, I would like to thank particularly Dr Chris Boyne for his collaboration over the many years, during which we co-taught Communication Ethics and subsequently Media Ethics to media students at the University of Brighton. And last, but certainly not least, I want to thank the many cohorts of students whom I have had the pleasure of teaching over the years and from whom I have learned so much. The frailties and the faults of this work are, of course, all my own.
Part I Foundations
Introduction
Why Media Ethics?
A 27-year-old prince is partying in an exclusive suite of a Las Vegas hotel while on leave from his military duties. He and several of his female companions are naked, apparently following a game of strip billiards. One of his fellow revellers uses a mobile phone to photograph these antics. The rather poor and indistinct photographs are then subsequently sold for $10,000 to a celebrity website. The prince is clearly shown to be wearing nothing but a wrist watch and a distinctive necklace. The photographs are rapidly and globally available for anyone to view. In contrast, the press and broadcast media in the prince's own country, after representations from the Palace, do not publish the photographs. It is claimed that the prince is merely letting off steam. However, eventually a tabloid newspaper with a distinctive record for populist and prurient journalism breaks ranks and publishes the photographs in the public interest.
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