Kostas Gouliamos - The Marketing of War in the Age of Neo-Militarism

For a full list of titles in this series please visit www.routledge.com

25 Sociology, Religion and Grace

Arpad Szakolczai

26 Youth Cultures

Scenes, Subcultures and Tribes
Edited by Paul Hodkinson and Wolfgang Deicke

27 The Obituary as CollectiveMemory

Bridget Fowler

28 Tocqueville's Virus

Utopia and Dystopia in Western Social and Political Thought
Mark Featherstone

29 Jewish Eating and IdentityThrough the Ages

David Kraemer

30 The Institutionalization of Social Welfare

A Study of Medicalizing Management
Mikael Holmqvist

31 The Role of Religion in Modern Societies

Edited by Detlef Pollack and Daniel V. A. Olson

32 Sex Research and Sex Therapy

A Sociological Analysis of Masters and Johnson
Ross Morrow

33 A Crisis of Waste?

Understanding the Rubbish Society
Martin O'Brien

34 Globalization and Transformations of Local Socioeconomic Practices

Edited by Ulrike Schuerkens

35 The Culture of Welfare Markets

The International Recasting of Pension and Care Systems
Ingo Bode

36 Cohabitation, Family and Society

Tiziana Nazio

37 Latin America and Contemporary Modernity

A Sociological Interpretation
Jos Maurzio Domingues

38 Exploring the Networked Worlds of Popular Music

Milieu Cultures
Peter Webb

39 The Cultural Significance of the Child Star

Jane O'Connor

40 European Integration as an Elite Process

The Failure of a Dream?
Max Haller

41 Queer Political Performance and Protest

Benjamin Shepard

42 Cosmopolitan Spaces

Europe, Globalization, Theory
Chris Rumford

43 Contexts of Social Capital

Social Networks in Communities, Markets and Organizations
Edited by Ray-May Hsung,
Nan Lin, and Ronald Breiger

44 Feminism, Domesticity and Popular Culture

Edited by Stacy Gillis and Joanne Hollows

45 Changing Relationships

Edited by Malcolm Brynin and John Ermisch

46 Formal and Informal Work

The Hidden Work Regime in Europe
Edited by Birgit Pfau-Effinger, Lluis Flaquer, & Per H. Jensen

47 Interpreting Human Rights

Social Science Perspectives
Edited by Rhiannon Morgan and Bryan S. Turner

48 Club Cultures

Boundaries, Identities and Otherness
Silvia Rief

49 Eastern European Immigrant Families

Mihaela Robila

50 People and Societies

Rom Harr and Designing the Social Sciences
Luk van Langenhove

51 Legislating Creativity

The Intersections of Art and Politics
Dustin Kidd

52 Youth in Contemporary Europe

Edited by Jeremy Leaman and Martha Wrsching

53 Globalization and Transformations of Social Inequality

Edited by Ulrike Schuerkens

54 Twentieth Century Music and the Question of Modernity

Eduardo De La Fuente

55 The American Surfer

Radical Culture and Capitalism
Kristin Lawler

56 Religion and Social Problems

Edited by Titus Hjelm

57 Play, Creativity, and Social Movements

If I Can't Dance, It's Not My Revolution
Benjamin Shepard

58 Undocumented Workers'Transitions

Legal Status, Migration, and Work in Europe
Sonia McKay, Eugenia Markova and Anna Paraskevopoulou

59 The Marketing of War in the Age of Neo-Militarism

Edited by Kostas Gouliamos and Christos Kassimeris

Edited by Kostas Gouliamos
and Christos Kassimeris

First published 2012
by Routledge
711 Third Avenue, New York, NY 10017

Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

2012 Taylor & Francis

Typeset in Sabon by IBT Global.

Printed and bound in the United States of America on acid-free paper by IBT Global.

The right of Kostas Gouliamos and Christos Kassimeris to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging-in-Publication Data

The marketing of war in the age of neo-militarism / edited by Kostas Gouliamos and Christos Kassimeris.

p. cm. (Routledge advances in sociology ; 59)
Includes bibliographical references and index.

1. MilitarismSocial aspects. 2. Military-industrial complex.

3. War and society. 4. CapitalismPolitical aspects. 5. Politics and war. I. Gouliamos, Kostas. II. Kassimeris, Christos, 1974-

U21.2.M3575 2011
306.27dc22
2011016338

ISBN13: 978-0-415-88513-3 (hbk)
ISBN13: (ebk)

2 Stratocracy: The Growing Hypertrophy of
the LifeWorld Militarization

5 The Treadmill of Destruction Goes Global: Anticipating the
Environmental Impact of Militarism in the 21st Century

7 US Homeland Security, the Global War on
Terror and Militarism

9 SpaceThe High Ground of the European Union's
Emerging Military Policies

12 The National Security Exception, the Global Political
Economy and Militarization

FIGURES

BOXES

We would like to express our appreciation to our editor, Max Novick, for his interest in and support of this study. Special thanks to European University Cyprus for providing valuable means to our work, as well as to SAGE Publications for their assistance in providing us with a copyright clearance for one of our chapters.

Kostas Gouliamos and Christos Kassimeris

The distribution of political power and its acquaintance with the premise of moral behavior has been a thematic of a strenuous discourse on politics and ethics in the ancient Greek political texts, notably written by Hesiod, Heraclitus, Aeschylus, Plato, Aristotle, Democritus or Epicurus. Centuries later, Machiavelli's and Hobbes work has been detached from these ancient theoretical properties as both philosophers have viewed morality irrelevant to the topic of politics. Nevertheless, significant contribution to the study of the state power and morality was made by Rousseau. Moreover, his argumentation on ethical freedom and public morality has influenced Kant's moralist statement about a universal, perpetual peace. Max Adler has noted that Kant's ethic represents a philosophical expression of the human aims of socialism (Adler 1978, 63). However, Marx in his theory of history meant to prevail over the dichotomous proclamation of materialism and idealism the chief defect of all hitherto-existing materialism is that the thing, reality, sensuousness, is conceived only in the form of the object, or of contemplation, but not as sensuous human activity, practice, not subjectively.