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Kaarle Nordenstreng - Mapping BRICS Media

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Mapping BRICS Media is the first comprehensive and comparative study of the emerging media landscape in the worlds most dynamic and fastest growing markets. This pioneering collection focuses on one of the key topics in contemporary international relations - the emergence of BRICS (Brazil, Russia, India, China and South Africa) - a grouping that includes some of the worlds largest populations and fastest growing economies.The volume brings together leading scholars, mainly from the BRICS nations, to examine how the emergence of the BRICS media will impact on global media and communication. Contextualizing the rise of the BRICS nations within the broader shifts in global power relations, the chapters investigate the unprecedented growth of the BRICS media within a multi-polar world, evaluating the media landscapes in the individual BRICS countries, their histories, and their journalism practices, as well as analyzing emerging inter-BRICS media relationships.Accessible and comprehensive, the book provides a critical guide to the complex debates about the impact of the rise of the rest on the media globe and how far this poses a challenge to the Western-dominated world order and its media systems.

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Mapping BRICS Media

Mapping BRICS Media is the first comprehensive and comparative study of the emerging media landscape in the worlds most dynamic markets. This pioneering collection focuses on one of the key topics in contemporary international relations the emergence of BRICS (Brazil, Russia, India, China and South Africa) a grouping that includes some of the worlds largest populations andfastest growing economies.
The volume brings together leading scholars, mainly from the BRICS nations, to examine how the emergence of the BRICS media will impact on global media and communication. Contextualizing the rise of the BRICS nations within the broader shifts in global power relations, the chapters investigate the unprecedented growth of the BRICS media within a multi-polar world, evaluating the media landscapes in the individual BRICS countries, their histories and their journalism practices, as well as analyzing emerging inter-BRICS media relationships.
Accessible and comprehensive, the book provides a critical guide to the complex debates about the impact of the rise of the rest on the media globe and how far this poses a challenge to the Western-dominated world order and its media systems.
Kaarle Nordenstreng is Professor Emeritus of Journalism and Mass Communication at the University of Tampere, Finland. He is author or editor of over 30 books in English, most recently Communication Theories in a Multicultural World (coedited with Clifford Christians, 2014).
Daya Kishan Thussu is Professor of International Communication at the University of Westminster in London. Author or editor of 16 books, most recently Communicating Indias Soft Power: Buddha to Bollywood (2013), he is the Managing Editor of the journal Global Media and Communication.
This groundbreaking anthology has managed to delineate what is to date the most comprehensive and crystal clear topography of the oft-neglected media and culture in the BRICS nations, to unmask their contextual lacunae, and to uncover the latent (im)possibilities for this emergent geo-political alliance in terms of reinventing the new order of global communication.
Shi Anbin, Professor and Associate Dean, School of Journalism
and Communication, Tsinghua University, China
The BRICS countries are the new actors in the global economy that fundamentally challenge the existing world order and its power relations. Part of that world order are todays media systems and they are confronted with rapidly emerging and growing new cultural powers. This timely and comprehensive study is a key contribution to the exploration and understanding of crucial shifts in the global communication landscape.
Cees Hamelink, Professor Emeritus of International Communication
at the University of Amsterdam, the Netherlands
During the era of digital capitalism, the destiny of the global South remains both open-ended and fateful: Will the rapidly growing communications systems of Brazil, Russia, India, China and South Africa embark on strategies of alternative development, aiming to counter the catastrophic policies of the present, U.S.-centric world order; or, will they abandon their own rich histories of struggle for social justice, hoping merely to adapt and profit from the existing institutions of global exploitation? A profound intervention, Nordenstreng and Thussus collection helps us toward an answer.
Dan Schiller, Professor Emeritus of Communication, University
of Illinois at Urbana-Champaign, USA

Internationalizing Media Studies
Series Editor: Daya Kishan Thussu
University of Westminster

Internationalizing Media Studies
Edited by Daya Kishan Thussu
Popular Media, Democracy and Development in Africa
Edited by Herman Wasserman
The Korean Wave: Korean Media Go Global
Edited by Youna Kim
Mapping BRICS Media
Edited by Kaarle Nordenstreng and Daya Kishan Thussu
First published 2015
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
and by Routledge
711 Third Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
2015 Kaarle Nordenstreng and Daya Kishan Thussu for selection and editorial matter; individual contributions the contributors
The right of Kaarle Nordenstreng and Daya Kishan Thussu to be identified as authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging in Publication Data
A catalog record for this book has been requested
ISBN: 978-1-138-02624-7 (hbk)
ISBN: 978-1-138-02625-4 (pbk)
ISBN: 978-1-315-72621-2 (ebk)
Typeset in Bembo
by Taylor and Francis Books

Contents

DAYA KISHAN THUSSU AND KAARLE NORDENSTRENG
JYRKI KKNEN
COLIN SPARKS
YUEZHI ZHAO
JOSEPH STRAUBHAAR
RAQUEL PAIVA, MUNIZ SODR AND LEONARDO CUSTDIO
ELENA VARTANOVA
SAVYASAACHI JAIN
ZHENGRONG HU, PEIXI XU AND DEQIANG JI
VIOLA CANDICE MILTON AND PIETER J. FOURIE
SVETLANA PASTI, JYOTIKA RAMAPRASAD AND MUSAWENKOSI NDLOVU
HERMAN WASSERMAN, FERNANDO OLIVEIRA PAULINO, DMITRY STROVSKY AND JUKKA PIETILINEN
DAYA KISHAN THUSSU


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Leonardo Custdio is a Brazilian doctoral student at the University of Tampere, Finland. His dissertation project analyzes the experiences of young activists from favelas of Rio de Janeiro who have used media technologies for mobilization and social change. Since 2012, his research has been funded by the Academy of Finland through the Finnish Doctoral Programme of Communication Studies. He also works as part-time assistant in the BRICS project.
www.uta.fi/cmt/en/contact/staff/leonardocustodio/index.html
Pieter J. Fourie is Professor Emeritus and Research Fellow in Communication Science and the previous head of the Department of Communication Science, University of South Africa, Pretoria. He was awarded a DLitt et Phil degree in Communication Science by the University of South Africa in 1982. He is the editor-in-chief of the oldest South African research journal in Communication Science, namely Communicatio: South African Journal for Communication Theory and Research (published by Routledge), the author of a number of South African text books and research articles in media studies and media semiotics, among them a three-volume book series in its 2nd edition Media Studies (Juta, 2009).
www.unisa.ac.za/Default.asp?Cmd=ViewContent&ContentID=1247
Zhengrong Hu is Professor of Communication at the Communication University of China (CUC), Beijing. He is also Vice President of CUC and Director of the National Center for Radio & TV Studies. His Doctoral Degree is from Renmin University of China. His research areas are media policy and institutional transition, media development strategy and the political economy of communication. He has been a visiting scholar at University of Durham, Britain (2001), Simon Fraser University, Canada (20022003), Jonkoping International Business School, Sweden (2005), and a research fellow at Shorenstein Center on the Press, Politics and Public Policy, Kennedy School of Government at Harvard University (2005) as well as Leverhulme Visiting Professor at University of Westminster (2006).
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