Nicholas W. Jankowski - A Handbook of Qualitative Methodologies for Mass Communication Research

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A Handbook of Qualitative Methodologies for Mass Communication Research

A Handbook of Qualitative Methodologies for Mass Communication Research

Edited by

Klaus Bruhn Jensen
and
Nicholas W. JANKOWSKI

First published 1991
by Routledge
11 New Fetter Lane, London EC4P 4EE

This edition published in the Taylor & Francis e-Library, 2002.

Simultaneously published in the USA and Canada
by Routledge
29 West 35th Street, New York, NY 10001

1991 Selection and editorial matter: Klaus Bruhn Jensen and Nicholas W. JANKOWSKI.
Individual chapters: the respective authors.

All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

British Library Cataloguing in Publication Data
A handbook of qualitative methodologies for mass communication research
1. Mass media. Research. Methods I. Jensen, Klaus Bruhn II. Jankowski, Nicholas W.
302.23011

Library of Congress Cataloguing in Publication Data
A Handbook of qualitative methodologies for mass communication research/edited by Klaus Bruhn Jensen and Nicholas W. JANKOWSKI.
p. cm.
Includes bibliographical references and index.
1. Mass mediaResearchMethodology. 2. HumanitiesMethodology. 3. Social sciencesMethodology. I. Jensen, Klaus. II. Jankowski, Nick.
P91.3.H35 1991
302.23 072dc20 913686

ISBN 0-203-40980-9 Master e-book ISBN

ISBN 0-203-71804-6 (Adobe eReader Format)
ISBN 0-415-05405-2 (Print Edition)

Tables

The roles of language in qualitative methodologies

Data collection and information types: methods of obtaining information

The journalists news stories

The viewers news stories: two examples

The super themes of news reception

Contributors

Teun A.van Dijk is Professor of Discourse Studies, University of Amsterdam, The Netherlands. After early work in poetics, text linguistics, and the psychology of text processing, his recent work focuses on the social psychology of discourse, especially news discourse and the reproduction of racism through discourse. He is the author of several volumes in each of these domains, and is current editor of TEXT and founding editor of the new journal Discourse and Society.

Michael Green is Senior Lecturer in the Department of Cultural Studies (formerly Centre for Contemporary Cultural Studies), University of Birmingham, UK. He has written extensively on media, cultural policy, and education (for example, UnpopularEducation from CCCS); he also works actively with media teachers at different educational levels and with an arts and media center.

Nicholas W. JANKOWSKI is Associate Professor at the Institute of Mass Communication, University of Nijmegen, The Netherlands. Author of Community Television in Amsterdam, he has been conducting qualitative research of small-scale media since 1975. He is also involved in the study of cable television services and is research director of the Centre for Telematics Research in Amsterdam.

Klaus Bruhn Jensen is Associate Professor in the Department of Film, TV, and Communication, University of Copenhagen, Denmark. He is the author of Making Sense of the News and of many articles on reception analysis, qualitative methodology, and news. During 19889 he was a Fellow of the American Council of Learned Societies affiliated with the Annenberg School of Communications, University of Southern California, USA.

Kurt Lang and Gladys Engel Lang are sociologists on the faculty of the University of Washington in Seattle, USA, where both of them are Professors. Previous joint publications include CollectiveDynamics (1961), The Battle for Public Opinion (1983), and most recently Etched in Memory: the Building and Survival of ArtisticReputation (1990). The American Association for Public Opinion Research honored them with its award for a lifetime of exceptionally distinguished achievement in the field.

Peter Larsen is Professor in the Department of Mass Communication, University of Bergen, Norway. He is the editor of the recent UNESCO study, Import/Export: International Flow ofTelevision Fiction, and has written extensively on mass communication research and semiotics.

David Morley is Lecturer in Communications at Goldsmiths College, London University, UK. He is the author of TheNationwide Audience and Family Television and of numerous articles on qualitative audience research, cultural theory, and other aspects of mass communication research.

Horace M.Newcomb is Professor of Communication in the Department of Radio-Television-Film at the University of Texas in Austin, USA. He is the author of TV: the Most Popular Art, editor of Television: the Critical View (now in its fourth edition), coauthor, with Robert S.Alley, of The Producers Medium: Conversations with Americas Leading Television Producers, and has written extensively on television and other aspects of mass communication.

Michael Schudson is Professor in the Departments of Communication and Sociology at the University of California, San Diego, USA. He is the author of Discovering the News: a SocialHistory of American Newspapers and other works, including as coeditor, with Chandra Mukerji, of the forthcoming RethinkingPopular Culture.

Roger Silverstone is Director of the Centre for Research into Innovation, Culture, and Technology, and Reader in Sociology, both positions at Brunel University, London, UK. He is the author of TheMessage of Television and other works on various aspects of mass media, and is currently preparing a new volume, Television andEveryday Life.

Gaye Tuchman is Professor of Sociology at the University of Connecticut, Storrs, USA. She is the author of Making News: a Studyin the Construction of Reality and many articles about news. Her most recent book is Edging Women Out: Victorian Novelists, Publishers,and Social Change.

Fred Wester is Associate Professor of Research Methodology in the Faculty of Social Sciences at the University of Nijmegen, The Netherlands. He is the author of several books and articles on interpretive sociology and qualitative research methods. A recent work of which he is co-author, Qualitative Analysis in Practice, examines uses of the computer in qualitative research.

Preface

The publication of this Handbook marks the culmination of several professional and personal itineraries. The chapters of the volume suggest that the field of mass communication research has been undergoing two interrelated developments in recent decades: the rise of qualitative approaches as methodologies with an explanatory value in their own right, and the convergence of humanistic and social-scientific disciplines around this qualitative turn. As editors, we offer the Handbook as a resource for the further development and social use of qualitative methodologies in different cultural and institutional contexts.

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