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Conrad Maynadier Arensberg - Introducing Social Change: A Manual for Community Development

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The development of industry in Europe and the United States has resulted in great marvels of production. However, non-Western nations, with a few exceptions, have not yet shared fully in this productivity, despite the desires of their leaders to do so. Also, in the United States, and in other industrial nations, there are sizeable minority groups which have not been fully assimilated into the productive pattern of the majority. Most live as poverty enclaves within the greater society. This socioeconomic imbalance has contributed to unrest in both the agrarian and industrial nations.

Introducing Social Change deals with numerous topics of social change: cultural problems of change in general; a description of the concept of culture; a discussion of cultural change in its various forms; an introduction to the process of directed change; a discussion of the motivation necessary to bring about change; a treatment of the method of adapting an innovation to existing ideas and customs; the profile of the primary characteristics of most developing nations; the main characteristics and cultural values of America as a sample urban, industrial culture; and field problems of the change agent, and in particular those methods from anthropology that can be modified for use.

Developments in the industrial countries, particularly the United States, have demonstrated the need for this second edition. When the original version was produced, little thought or activity was given to development efforts among ethnic minorities of industrial countries. Development was thought of almost exclusively as an activity relevant to the developing, non-industrial nations. It has become apparent that ethnic groups in industrial nations are also in need of economic development. Government policies, including funding, have been increasingly pointed in this direction.

Conrad M. Arensberg (1910-1997) was professor of anthropology at Columbia University. He is the author of Culture and Community, The Irish Countryman, and Family and Community in Ireland.

Arthur H. Niehoff was senior scientist in George Washington University and has conducted extensive research in India, Trinidad, and Laos. Some of his books include An Anthropologist under the Bed, Another Side of History, and On Becoming Human: A Journey of 5,000,000 Years Revised.

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Introducing Social Change Introducing Social Change A Manual for Community - photo 1
Introducing Social Change
Introducing Social Change
A Manual for Community Development
Second Edition
Conrad M. Arensberg
Arthur H. Niehoff
First published 1971 by Transaction Publishers Published 2017 by Routledge 2 - photo 2
First published 1971 by Transaction Publishers
Published 2017 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright 1971 by Conrad M. Arensberg and Arthur H. Niehoff.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
Library of Congress Catalog Number: 2008039944
Library of Congress Cataloging-in-Publication Data
Arensberg, Conrad Maynadier.
Introducting social change : a manual for community development / Conrad M. Arensberg and Arthur H. Niehoff. 2nd ed. p. cm.
Reprint. Originally published: Chicago : Aldine-Atherton, 1971.
Includes bibliographical references and index. ISBN 978-0-202-36278-6 (acid-free paper)
1. Social change. I. Niehoff, Arthur H., 1921- II. Title.
HM831.A74 2010
303.48'4091724dc22
2008039944
ISBN 13: 978-0-202-36278-6 (pbk)
The first version of this book was produced for technical change advisers working overseas. It was then believed that although much technical expertise was available in assistance programs, there was relatively little social science knowledge being used. Since that original version was quickly distributed, this purpose seems to have been partially fulfilled. To help meet the continuing demand, the first edition of Introducing Social Change was published in 1964.
Even before the first version was published, however, a new demand for the book arose. A need was felt for a text or study guide for courses in anthropology, sociology, economics, and communication, especially in reference to guided change in the developing countries. But while this demand has also continued, much new case material and other documentation about the guided change process has become available. We have continued our research in this field and have abstracted some new process variables of particular relevance from case history material. The basic research documents that describe this new material are listed on page 251. For this reason alone, it seemed appropriate to write a second edition.
In 1964, A Casebook of Social Change, prepared from some of the most useful case histories in the analysis mentioned above and specifically designed to be a companion volume to Introducing Social Change, was published. This new edition of Introducing Social Change will add to the usefulness of A Casebook of Social Change by describing all the variables.
Developments in the industrial countries, particularly the United States, have also demonstrated the need to revise the text. When the original version was produced, little thought or activity was being given to development efforts among the ethnic minorities of the industrial countries. Development was thought of almost exclusively as an activity relevant to the developing, nonindustrial nations. However, since the mid-1960s it has become apparent that ethnic groups in the industrial nations might also be in need of economic development, and government policies, including funding, have been increasingly pointed in this direction. And as had happened before in overseas programs, it became quickly apparent that sociocultural awareness was needed as well as technical expertise and funding. We have consequently attempted to reflect this new interest in the second edition.
Contents
Chapter
1
Introduction
The Challenge
The development of industry in Europe and the United States has resulted in great marvels of production. However, the non-Western nations, with a few exceptions, have not yet shared fully in this productivity, despite the desires of their leaders to do so. Also, there are in the United States, and in other industrial nations, sizeable minority groups which have not been fully assimilated into the productive pattern of the majority. Most live as poverty enclaves within the greater society. This socioeconomic imbalance has contributed to unrest in both the agrarian and industrial nations.
To help create more stability in the world and a greater equality of sharing, the United States and other industrial nations have become involved in efforts to reduce such productivity differences. So far as their technological and financial abilities are concerned, the industrial nations of the twentieth century are in a very favorable position to make such an effort. However, they do have some disabilities, and a particular one is a lack of equally sophisticated social science knowledge.
Many groups of Westerners are involved in the work of technological change. There are government sponsored advisers directly concerned with improving the economic circumstances of poorer communities. Members of philanthropic foundations and other private organizations also are engaged in such work. There are businessmen who, although they may primarily be concerned with making profit, are still involved in assisting poorer communities because they can operate only where there is a fair degree of stability and where people can afford to buy their products. There are missionaries and church leaders who, although they may be primarily interested in disseminating their faith, are also necessarily concerned with assisting the local people in improving their economic lot.
It is true that new ideas and practices have passed from people to people in all ages and in all cultures until many have blanketed the earth. For instance, it is known that some of the plants domesticated by the American Indians, such as corn, tobacco, and potatoes, traveled around the world within three hundred years. Also, firearms spread very rapidly, being adopted by practically all peoples who learned about them and could get them.
In the realm of new ideas we know that democracy, although frequently modified, was adopted by most countries of Asia, Africa, and Latin America. Systems of religion also have traveled far from their countries of origin. Buddhism, which arose in north India, spread to all the countries of South and East Asia before it went into decline in its homeland. From the Middle East, Judaism, Christianity, and Islam were taken to all parts of the world, to hundreds of millions of people of all racial and ethnic types. Thus, if there is any generalization about the nature of man that is absolutely true, it is that he borrows new ideas and ways of doing things from his neighbor, irrespective of the neighbor's race or culture.
There are some differences, however, between the transfer of ideas in former times and those of the present century. Much, if not most, of the transfer of new ways in earlier centuries was not done deliberately. For instance, the American Indians had no intention to spread the seeds and techniques for growing corn and tobacco around the world, even though some of them were willing to show a few local colonists how these things were used. The worldwide spread was initially due to European explorers and travelers who, after learning how to cultivate and consume these products, carried them to Europe, Asia, and Africa. However, even in these regions, most of the spread took place from tribesman to tribesman or villager to villager, when no Europeans were involved. It was thus also with firearms, although the transfer was in the other direction. The Indians recognized the power of the gun by seeing some person or animal killed by it. They then tried to get the new device in every way they could and specifically to use it against the people who then had it, the Euro-Americans.
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