• Complain

Chris Skinner - Handbook of public relations

Here you can read online Chris Skinner - Handbook of public relations full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. City: Cape Town, year: 2013., publisher: Oxford University Press southern Africa, genre: Politics. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

No cover

Handbook of public relations: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "Handbook of public relations" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

Chris Skinner: author's other books


Who wrote Handbook of public relations? Find out the surname, the name of the author of the book and a list of all author's works by series.

Handbook of public relations — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Handbook of public relations" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make
SOUTHERN AFRICA Oxford University Press Southern Africa Pty Ltd Vasco - photo 1

SOUTHERN AFRICA Oxford University Press Southern Africa Pty Ltd Vasco - photo 2

SOUTHERN AFRICA

Oxford University Press Southern Africa (Pty) Ltd

Vasco Boulevard, Goodwood, Cape Town, Republic of South Africa

P O Box 12119, N1 City, 7463, Cape Town, Republic of South Africa

Oxford University Press Southern Africa (Pty) Ltd is a subsidiary of Oxford University Press, Great Clarendon Street, Oxford OX2 6DP.

The Press, a department of the University of Oxford, furthers the Universitys objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York

Auckland Cape Town Dar es Salaam Hong Kong Karachi

Kuala Lumpur Madrid Melbourne Mexico City Nairobi

New Delhi Shanghai Taipei Toronto

With offices in

Argentina Austria Brazil Chile Czech Republic France Greece

Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea

Switzerland Turkey Ukraine Vietnam

Oxford is a registered trade mark of Oxford University Press

in the UK and in certain other countries

Published in South Africa

by Oxford University Press Southern Africa (Pty) Ltd, Cape Town

Handbook of Public Relations tenth edition

ISBN 978 0 199 05849 5 (printed book)

ISBN 978 0 199 07932 2 (ebook)

Oxford University Press Southern Africa (Pty) Ltd 2013

The moral rights of the author have been asserted

Database right Oxford University Press Southern Africa (Pty) Ltd (maker)

Previously published by Macmillan South Africa, Southern Book Publishers (Pty) Ltd and by International Thomson Publishing Southern Africa (Pty) LTD (1 86864011 6)

First edition published 1982

Fifth edition published by Oxford University Press 1999

Sixth edition published 2001

Seventh edition published 2004

Eighth edition published 2007

Ninth edition published 2010

Tenth edition published 2013

All rights reserved. No part of this publication may be reproduced,

stored in a retrieval system, or transmitted, in any form or by any means,

without the prior permission in writing of Oxford University Press Southern Africa (Pty) Ltd,

or as expressly permitted by law, or under terms agreed with the appropriate

designated reprographics rights organization. Enquiries concerning reproduction

outside the scope of the above should be sent to the Rights Department,

Oxford University Press Southern Africa (Pty) Ltd, at the address above.

You must not circulate this book in any other binding or cover

and you must impose this same condition on any acquirer.

Commissioning editor: Janine Loedolff

Project manager: Nicola van Rhyn

Proof reader: Tanya Paulse

Indexer: Tanya Paulse

Permissions investigator: Michelle Brink

Designer: Samantha Rowles

E-book styling: Trace Digital Services

Cover design: Sean Robertson

Image: iStockphoto

Acknowledgements

The authors and publisher gratefully acknowledge permission to reproduce copyright material in this book. Every effort has been made to trace copyright holders, but if any copyright infringements have been made, the publisher would be grateful for information that would enable any omissions or errors to be corrected in subsequent impressions.

Acknowledgements

We are most grateful to both our national and international colleagues for their individual contributions and suggestions for the new edition.

On the international front we have consulted with:

Dennis L.Wilcox PhD, Professor Emeritus/Public Relations, San Jose State University;

Toni Muzi Falconi , Italian, Senior Counsel Methodos and Adjunct Professor LUMSA (Vatican) and New York University (NWU),USA

Amiso M.George , Associate Professor of Journalism, Texas Christian University, Fort Worth Texas, USA

Dr Rubeena Cetin , Assistant Professor, College of Business Administration, American University in the Emirates, Dubai,UAE.

Rupert Kemp , Brand Finance, London.

On the local front we have consulted with a wide range of contacts who are specialists in their own fields

They included:

Adele Paulsen , Executive Director and the PRISA team for professional and industry related information

Africa Practice for information on consultancy practices

Angela Barter , CEO ,Green Public Relations for information on Green PR

Ann Marot , Business Development Manager, Floodgate Agencies for information on internal communications

Antoinette Short of Groundup-Media for the information on video

Brenda Eckstein of Brenda Eckstein International for information on the spoken word and business communication

Bridget von Holdt CEO of Inzalo Communication for information on the PRISA Consultancy Chapter, Communication Council, and PR Evaluation

Brent Simmons of GCIS for the contributions on Government and PR and Protocol

Cathy Findley , current PRCC Chairman for information on Employee Relations and the PRISA Consultancy Chapter

Cherise Shearer for her editorial and research contributions and support

Daniel Munslow , Director, Talk2Us for his insights into internal communication

David Sidenberg , Partner and Head of Strategic Consulting, and Rights Commercialisation, BMI Sports for his contribution to the sponsorship chapter

Dr Corne Meintjes ,University of Pretoria for her contribution to the Reputation and Stakeholder chapter

Irma Meyer MD of Executive Engagements for her chapter on Events management

James Seymour , CEO Durban KwaZulu Convention Bureau for information on conferences

Jane Smith for her editorial and editing skills in preparing for this edition

Jeremy Galbraith , CEO of Burson-Marsteller, Europe, Middle East and Africa for his PR/marketing analysis

Jeremy Sampson , Group Chairman, InterbrandSampson for his assistance with material for both the Corporate Image and Advertising chapters

Kathy Bennett , Sales Account Executive at Fishwicks for information on the printing industry

Sandy Andrew , Communication specialist, Direct Marketing Association of South Africa for the material on Direct Mail marketing

Karen Lotter for her information on social media, protocol and religious groupings in South Africa

Kate Skinner , Broadcast Researcher and Policy Analyst for her contribution to the media chapters in the book

Lesley Schroeder-McLean owner of Fuller Insight for her information on PR measurement

Mala Dorasamy , Marketing and Sales manager, ICC, Durban for information on conferences and seminars

Margaret Moscardi , Managing Editor, Communika, PRISA for information on internal communications and marketing

Maritha Pritchard for the section on Social Media pitfalls

Nelson Mandela Childrens Fund for their case study on the new hospital for the Promotions chapter

Nick Rockey , Editor CSI Handbook and Trialogue Publishers for their information on latest CSI trends

Professor Anske Grobler , Head:Communication Management Division, Department of Business Management, University of Pretoria for her input on stakeholder management

Professor Dewald van Niekerk , Director: African Centre for Disaster Studies, North West University (NWU) for details on his Institute and material on crisis communication

Professor Rembrandt Klopper for information on communication theory and practice

Professor Renitha Rampersad , Public Relations, DUT for information on international Public Relations and CSI

Sandra Millar , MD, NPO Development and Training for her contribution on CSI and fundraising

Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «Handbook of public relations»

Look at similar books to Handbook of public relations. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «Handbook of public relations»

Discussion, reviews of the book Handbook of public relations and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.