Table of Contents
CopyrightJohn B. Thompson 2005
The right of John B. Thompson to be identified as Author of this Work has been asserted in accordance with the UK Copyright, Designs and Patents Act 1988.
First published in 2005 by Polity Press Ltd.
Polity Press
65 Bridge Street
Cambridge CB2 1UR, UK
Polity Press
350 Main Street
Malden, MA 02148, USA
All right reserved. Except for the quotation of short passages for the purposes of criticism and review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.
ISBN 0 7456 3477 X
ISBN 0 7456 3478 8 (paperback)
ISBN 9780745684994 (epub)
ISBN 9780745684987 (mobi)
A catalogue record for this book is available from the British Library and has been applied for from the Library of Congress.
For further information on Polity, visit our website: www.polity.co.uk
Figures and tables
Figures
The book supply chain |
The publishing value chain |
Functions of the publisher |
Key resources of publishing firms |
US book title output, 19711997 (old method) |
US book title output, 19972002 (new method) |
UK book title output, 19802002 |
Concentration in the UK book retail sector |
The research process |
The scholarly monograph supply chain |
Size of university presses, 20002001 |
Monograph and serial costs in ARL libraries, 19862000 |
Breakdown of expenditure on information provision in UK higher education libraries, 1991/92 to 1999/00 |
Acquisitions spending in all UK universities and higher education colleges, 1994/95 to 1999/00 |
Formats of new titles published by American university presses, 19862000 |
Average number of new titles published annually by the large American university presses, by format, 19862000 |
Traditional linear model |
Circular model |
The trade publishing supply chain |
Returns as a percentage of gross sales for American university presses, 19692001 |
Compound growth rates of the American university presses |
The pedagogical process |
Traditional textbook model |
The knowledge triangle |
The textbook model in the context of the used book market |
Enrolment in accredited colleges and universities in the US, 19652000 |
Students in higher education in the UK (full-time and part-time), 1975/76 to 2002/03 |
Forms of content (1) |
Forms of content (2) |
Technologies and types of publishing |
The digital warehouse model |
Market share of custom publishers in the US by number of products, 1995 |
The traditional business model of textbook publishing |
Site licence business model for B2B partnerships between publishers and higher education institutions |
Tuition fee business model for B2B partnerships between publishers and higher education institutions |
The digital workflow |
Comparison of manufacturing costs for traditional offset and digital printing for various print-runs, 224 pages, 2004 |
Comparison of unit costs for traditional offset and digital printing for various print-runs, 224 pages, 2004 |
Tables
Position of developed countries in worldwide book production, 19651995 |
Ten leading book-producing countries in 1995 |
US book title output, 19711997 (old method) |
US book title output, 19972002 (new method) |
UK book title output, 19802002 |
Twenty largest book publishers in North America, 2002 |
Top ten consolidated publishing groups in the UK, 2002 |
Top five educational publishers in the US, 2002 |
Seven largest US trade publishers, 20022003 |
The expansion of Borders and Barnes & Noble, 19931994 |
Number of branches of specialist bookstore chains in the UK, 19841989 |
Sales by bookstore chains in the UK, 1983/84 to 1988/89 |
Financial performance of Amazon.com, 19951998 |
Monograph sales for UP1 |
Monograph sales for UP2 |
Elsevier journal price increases compared to industry average |
Breakdown of expenditure on information provision in UK higher education libraries, 1991/92 to 1999/00 |
Acquisitions spending in all UK universities and higher education colleges, 1994/95 to 1999/00 |
Formats of new titles published by American university presses, 19862000 |
Average number of new titles published annually by the large American university presses, by format, 19862000 |
Breakdown between total cloth sales and total paperback sales of American university presses |
Differentials in average list prices of cloth and paper editions |
Top five college publishers in the US, 2002 |
Enrolment in accredited colleges and universities in the US, 19652000 |
Enrolment in the ten largest college and university campuses in the US, fall 2000 |
Publishers of fifty or more titles in the BYTES study, 2000 |
Overlap of titles across schools in the BYTES study, 2000 |
Students in universities in the UK, 1975/76 to 1993/94 |
Students in institutions of higher education in the UK, 1994/95 to 2002/03 |
Comparison of costs for traditional offset and digital printing for various print-runs, 224 pages, 2004 |
Preface
In the late 1990s I became interested in trying to understand the changes that were taking place in an important but hitherto largely neglected sector of the creative industries the book publishing industry. I was struck by the fact that, while books were a pervasive feature of our social and cultural lives (and, for those of us in the academy, an essential part of what we do as teachers and researchers), we knew very little about how this industry is organized today and how it is changing. The digital revolution was fuelling (and continues to fuel) much speculation about the future of the book and, indeed, about whether it has a future at all but there was very little grounded knowledge of what was actually happening in an industry which was, for the most part, taken for granted.
It was against this background that I set out, in the summer of 2000, to try to gain a more systematic understanding of the book publishing industry in the English-speaking world; this book about books is the outcome of the research that preoccupied me for the following three years. I am grateful to the Economic and Social Research Council in the UK for the generous support which made this research possible. I'd also like to thank my colleagues in Cambridge for their willingness to grant me leave for two years so that I could concentrate full-time on the study. My research assistant, Alisi Mekatoa, was very resourceful in gathering data and tracking down relevant materials which have been used in various chapters, and I am grateful to her for her help. I am also grateful to Avril Symonds who transcribed a mountain of tapes with stoic perseverance and good humour; to Ann Bone who copy-edited the manuscript with extraordinary care; and to the many people at Polity including Gill Motley, Sue Pope, Neil de Cort, Andrea Drugan, Emma Longstaff, Reitha Pattison, Breffni O'Connor and Marianne Rutter who helped to steer this book through the publication process. Above all, my thanks go to the many individuals in the publishing industry who gave so willingly and generously of their time and who, over the course of the last few years, have shared with me their knowledge of and views on the industry of which they are part. Some of these individuals also very generously agreed to read an earlier draft of this text and commented extensively on it. In order to protect their anonymity these individuals have remained nameless, but many of the insights and ideas developed in this book belong to them. They deserve much of the credit for what follows, although I alone accept responsibility for any errors that remain.
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