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Carol Cutler Riddick - Evaluative Research in Recreation, Park, and Sport Settings: Searching for Useful Information

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This is a comprehensive introduction to conducting and using evaluation research. It serves leisure studies students and recreation agency managers by advancing a framework for evaluation and discussing specific tactics for planning, executing, and reporting. Ideas for how to evaluate programs, participant needs, personnel, physical plant, and marketing are featured. The book is pragmatic in writing style and content, building not only an ethic or evaluation-based accountability of leisure services, but also a can-do readiness for actually conducting an evaluation project.

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Page i
Evaluative Research in Recreation, Park, and Sport Settings:
Searching for Useful Information
Carol Cutler Riddick
Gallaudet University
and
Ruth V. Russell
Indiana University
Page ii
1999 Sagamore Publishing Inc.
All rights reserved.
Interior book design and production coordinator: Deborah M. Bellaire
Editor: Anne E. Hall
Cover design: Matthew Edwards
ISBN: 1-57167-245-1
Library of Congress Number: 98-89973
Printed in the United States.
www.sagamorepub.com
Page iii
Dearest Mom, Aunt Ann, and Uncle Syd
Though your faces and laughter have begun to fade with the passing days, the fond memories of our times together have not! A belated thanks for all the love you gave me. I miss you.
Carol Cutler Riddick
Fran, Katharine, Chris, Bill, and Baggins
Ruth V. Russell
Page v
CONTENTS
Preface
vi
PART I: FOUNDATIONS
Chapter 1: Introduction and Underpinnings
1
Chapter 2: Developing an Organization Evaluation System
17
Chapter 3: Ethics of Evaluation
43
PART II: EVALUATION PLANNING MODEL
Chapter 4: Literature Review
63
Chapter 5: Quantitative and Qualitative Frameworks
85
Chapter 6: Defining the Scope of Evaluative Research
97
Chapter 7: Designs Used in Evaluative Research
119
Chapter 8: Sampling and Sample Size
149
Chapter 9: Procedures
167
Chapter 10: Data Collection
185
Chapter 11: Making Sense of Quantitative Information
207
Chapter 12: Making Sense of Qualitative Information
231
Chapter 13: Writing and Presenting Reports
249
Chapter 14: From Results to Policy and Practice
271
PART III: EVALUATIVE RESEARCH IN ACTION
Chapter 15: Program Evaluation
286
Chapter 16: Assessment
305
Chapter 17: Personnel Performance Appraisal
319
Chapter 18: Evaluation of the Physical Plant
345
Chapter 19: Evaluation of Marketing
367
PART IV: The MISE-EN-SCNE
Page vi
PREFACE
More and more frequently recreation, park, and sport-related organizations are calling upon professional staff to be more accountable by applying research skills to their work. The questions of accountability vary widely. They include measuring how effective a National Park Service policy has been in reducing the environmental impact of park users, determining the success of a new member recruitment campaign for a Girl Scout council, assessing how well an employee lunchtime exercise program affected the number of reported illness days, and understanding the best time for open-facility scheduling of the YMCA fitness center.
Managers of leisure service organizations need better and more definitive information for making intelligent decisions. Increased demand for services, coupled with shrinking public and more competitive private dollars, require intelligent decision making by professionals in all types of leisure service settings. Evaluative research is a stimulating and socially valuable genre of applied social research. In todays information-based society it is an important tool for making enlightened decisions.
The purpose of this book is to introduce evaluative research to those whose career interests (e.g., students majoring in recreation, leisure services, or sports management) or current professional positions will or do require them to monitor and manage programs and services. Within academic settings, this book is intended to be as useful for undergraduate, upper level evaluation and management courses. Within leisure service organization settings, this book is aimed at assisting the practitioner two ways: in the development of an evaluative research study, and review of an evaluative research proposal.
This book, however, was not written with the idea that the reader will be made over," engage in a metamorphic experience, or otherwise transcend him/herself into a research expert. Nor is it meant to be an exhaustive coverage of social researchindeed, there are many fine texts that teach about research methods. Instead, this book advances a framework for evaluative research and discusses specific steps and guidelines for planning, executing, and reporting evaluative studies dealing with some aspect of leisure service or program operation. Understanding this foundation should empower you with the basic abilities to design and conduct, as well as read and critically interpret evaluative studies performed in leisure service settings.
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