INTRODUCTION
Do you ever wonder why some people accomplish so much in their lives and others keep falling short? What makes some people give up on their goals while others continue to persist? Why some people take forever to start working on their life goals and others need no second reminder?
This book is about you and your goals. It is about the seven main reasons why you havent achieved your goals yet. It is about your brainblocks. Your habits of thinking, feeling, and acting that keep you stuck in place, get you off track, and make you move around in circles. You know what they are. You experience them daily. But what you may not know is what causes them. Only by knowing the reasons they exist will you be able to remove them. This book is a journey of discovering the secrets of success hiding inside your brain.
The New Years Resolution Conundrum
How often do you come up with brilliant ideas about how to improve your life, how to boost your productivity, how to make more money, how to get a big promotion, how to be more fit and healthy, how to find love, how to help people fulfill their dreams, or simply how to just enjoy life more?
How often do you make promises that you will kick your bad habits and replace them with new ones that will put you on the express lane to success?
How often do you feel ready to make that important decision that will change your life forever?
If you are like most people, you do all that at least once a year! Along with counting down to zero and giving passionate kisses, making new resolutions is the most popular New Years tradition. New beginnings, new promises, renewed passion, and high hopes for a better body, a better salary, or a better love life!
But... how often do you say: Yes! I did it! I hit the jackpot!
Again, if you are like most people, not often enough. As soon as the New Years festivities are over, the resolutions become faint memories. The truth is that most of us fail to achieve the goals we set on New Years. We forget, we get stalled, or we give up. Year after year we state the same goals, we make the same promises, and we repeat the same excuses, but we see no results.
Does failing to achieve our goals apply only to our New Years resolutions? Or do all our goals have the same fate? Have we been sentenced to living a life without success?
A World Without Success Stories
Regardless of how you define it, success is something all people want. Success comes in many varieties. It can be small or big, daily or lifelong, material or spiritual, humble or grandiose, and noble or lowly. Regardless of its size, scope, or intention, success invariably starts with setting a goal and ends with achieving a goal. But the most important part of success is what lies between setting and achieving your goal. And that is pursuing a goal. Thats what success is: deciding what you want (setting), working to make it happen (pursuing), and checking it off your list (achieving).
The simplest definition of success:
Setting, pursuing, and achieving your goal
There is a plethora of resources and countless experts out there all intended to inspire and teach people how to set and achieve goals. There is something for everyone in the self-help buffet. Books, videos, podcasts, blogs, webinars, live events, trainings, and coaching on anything imaginable, from how to be rich or healthy to how to be cool or sexy. The self-help industry is like the Costco of good advice.
Two months after the beginning of the year, most of us barely remember what our resolution was!
The same 10 percent success rate is evident in the self-help industry. While this industry generates billions of dollars annually from products and services, statistics show a dismal 10 percent success rate in terms of people achieving their goals.
Imagine the impact on society if only 10 percent of physicians, teachers, urban planners, business owners, or judges were able to achieve their goals. What would this low level of success rate mean for the health, education, livelihood, sustenance, and legal rights of the millions of people they serve?
What if the goals you set for yourself had the same fate? What would your life be like if you could only achieve 10 percent of what you hoped for? What if nine out of ten things you wished to accomplish never happened? My guess is that a 90 percent failure rate of achieving personal, professional, financial, academic, humanitarian, or any other type of goal would very quickly make this world a very depressive, pessimistic, and bitter place to live in.
The Tough Part of Success
There are armies of experts on multiple topics offering hundreds of methods for setting and achieving goals, with promises that range from getting things done to making dreams come true.
I am one of those experts. My job is to help people set and achieve goals. For that reason, I have a big investment in their success. I teach them a broad range of skills and strategies they can use to achieve their goals. I make sure the techniques I choose are tested and proven. What I do is based on science, backed by research, and used in many contexts, including businesses, organizations, medical settings, and schools. I even use these techniques myself to achieve my own goals.
But the truth is that techniques alone dont work. Regardless of how effective we, the experts, claim them to be and despite the number of testimonials that we can provide to support the power of our methods, the reality is that a large number of people will continue to fail.