Cooper - The other 90%: how to unlock your vast untapped potential for leadership and life

Advance Comments About Robert Cooper and The Other 90%

Every once in a while a book comes along that forever changes our view of whats possible in our daily lives and in the world of work. The Other 90% is that kind of book. Based on a lifetime of experience, Robert Coopers message is powerful, challenging, inspiring, and highly practical. Robert Cooper brilliantly upends conventional thinking about human capacity and awakens unseen possibilities that are within reach of us all. This is vital reading for everyone who wants to bring out more of the best in themselves and others.

Nancy L. Badore, Ph.D.,
founding director of the Executive
Development Center, Ford Motor Company

A timeless and unforgettable message! Nothing else in the leadership field compares to the emotional intensity and practical value of this book. In inspiring and immediately useful ways, Robert Cooper invites us to a new frontier of possibilities for life and work. Share this book with everyone you know.

Ken Blanchard,
co-author of The One Minute Manager

It took a very productive lifetime for Robert Cooper to produce such a beautifully inspirational and truly insightful leadership book for the digital age!

Stephen R. Covey, Ph.D.,
co-chairman of Franklin Covey and
author of The 7 Habits of Highly Effective People

A truly illuminating message! Robert Cooper excels in weaving uncommon yet practical truths with highly inspirational guideposts for creating the future. He provides clearly actionable directions for the art and science of stress-free productivity and enhanced health and spirit. In The Other 90%, Robert Cooper leads us to discover and deploy our own untapped greatness.

Susan J. Duggan, Ph.D.,
founder and CEO,
Silicon Valley World Internet Center

Robert Coopers message can change the future of leadership. When his work was compared to twenty widely recognized leadership experts, Cooper received the highest ratings, including inherent value, usefulness, applicability, and overall results.

John C. Horton,
founder and president,
The Leadership Center, Atlanta

This is a life-changing book for leaders at every level and in every field. Filled with uplifting and insightful personal stories, scientific breakthroughs, and practical tools from the authors journeys in leadership and life. I have worked with Robert Cooper for nearly a decade and his unique talents for challenging, inspiring, motivating, and educating come shining through on every page. Share this book with everyone who matters to your life and work.

Deborah J. Kiley, Ph.D.,
director of executive development,
Arthur Andersen LLP

I love this book! Brilliant insights, a powerful and compelling message, and completely practical. The Other 90% absolutely hits the mark!

Jim Loehr, Ph.D.,
CEO, LGE Performance Systems,
advisor to top athletes and executives, and
author of Mentally Tough and Stress for Success

The Other 90% goes right to the heart of what matters most in leadership and life. Robert Cooper provides compelling yet little-known insights from neuroscience, inspiring stories, and practical new tools. This is priority reading for us all!

Bob Nelson, Ph.D.,
author of 1001 Ways to Reward Employees,
1001 Ways to Energize Employees, and
1001 Ways to Take the Initiative at Work

Robert Coopers work is vital for everyone who wants to make a difference in their organization, community, or personal life.

Barry Z. Posner, Ph.D.,
dean, Leavey Graduate School of Business,
Santa Clara University, and co-author of
The Leadership Challenge

The Other 90% is a vital wake-up call to find the untapped potential in yourself and others! Professional life in the Information Age makes it too easy to lose sight of whats possible in life and work. Robert Cooper provides bold new ways to discover and apply this hidden value.

Martha Rogers, Ph.D.,
partner, Peppers and Rogers Group, and
co-author of The One to One Future

Most people live in a very restricted circle of their potential being.

We all have reservoirs of energy and genius to draw upon of which we do not dream

WILLIAM JAMES, 1899

To all those who are ready to
claim more of the vast hidden possibilities
of their own lives.

To my family:
My wife, Leslie
My children, Chris, Chelsea, and Shanna
My parents, Hugh and Margaret Cooper
My grandmothers, Nora Roby Cooper and Marion Downing
My grandfathers, Hugh Cooper, Sr., and
Wendell Lanphear Downing, M.D.
Who above all engaged me in the search for
what is Possible and Real.

How shall I hold my soul
That it may not be touching yours?

R AINER M ARIA R ILKE

FIRST KEYSTONE:

SECOND KEYSTONE:

THIRD KEYSTONE:

FOURTH KEYSTONE:

My Grandfathers Challenge

Going from-toward; it is the history of every one of us.

T HOREAU

No matter how long we work, no matter how little we sleep, no matter how hard we try, very few of us are achieving the life we have imagined or hoped for. There is another way.

I am thankful every day for the challenge my grandfather gave me early in my life which forms the basis for the challenge and the promise I extend to you.

My father worked long hours and was often away from home when I was growing up. He was a loving parent, but his work, including humanitarian service to world health organizations and with the hospital ship USS HOPE, engaged his energies for extended periods. On numerous occasions, both of my grandfathers committed themselves to spending extra time with me. They shared insights and lessons from their lives that have had an enduring influence on my own.

Hugh Cooper, Sr., had been a surveyor, a minister, a teacher, and a school superintendent. Amid the clutter of memorabilia atop his desk sat a small pewter frame given to him when he was a boy in the late 1880s. Inside the frame, written in script with a fountain pen on a now-yellowed piece of paper were these words: Give the world the best you have and the best will come back to you.

I stared at that inscription as I stood in the den of his house waiting for him to return from the hospital following his fourth heart attack. I was fourteen years old.

After each of his three previous attacksin a time before coronary bypass surgeryhis physicians had solemnly advised him that there was nothing they could do; he was living on borrowed time. With each return from the brink of death he would call and ask me to come to his house to talk about life and what mattered the most. This time he had been so unsure of his prospects that he called from the hospital and asked me to meet him directly upon his return home. He loved me, and he had something important to tell me.