Jason Vale - Kick the Drink... Easily!

While I was in the process of updating this book, my beautiful mother passed away. It is impossible to convey in words what this amazing woman meant to me and the void left by her departure. Having no brothers, sisters or a father, my mother was much more than simply my Mum or a great friend. What my mother did leave was a clear message to me keep doing whatever you can to help lift people from their addictions, as well as always telling me, turn your lemons into lemonade.

My mother always taught me that if you can help just one person then it has all been worth it. So here is the updated version of this book, designed to help just one person. I sincerely hope that person is you.

I love you Mum and I miss you every single day.

I am better known for my books on juicing and nutrition these days but what many people arent aware of is that my first book was in fact the one you are holding right now.

I first wrote and self-published this book in 1999 and it has taken over ten years finally to get it officially published . Despite the fact that it was not available in any bookshops, word spread and, over the years, the book has had several print runs. It has helped thousands of people free themselves of the addiction to what is the most widely used legal drug in the world and I have yet to meet anyone who has read the book and not changed his or her relationship with alcohol at least to some degree. This is evidence that the message in the original version works, so the new, fully updated version has, in essence, changed little from the original edition. This means there are a few old references, but the book worked so well I didnt wish to change it that much.

Having said that, many things have changed over the last ten years with regard to alcohol. One of the biggest changes was of course the government of the times crazy decision to bring in twenty-four-hour drinking in the UK. They believed, in their ignorance, that this would somehow help with alcohol related crime. Of course it didnt. What a shocker!

The other major change has been in the perception of alcohol. Although it still remains the only drug on earth you have to justify not taking, there are more and more people opening their eyes to the realities of this liquid drug. Just as smoking has seen an incredible paradigm shift over the past twenty years, I believe we are on the verge of a similar shift in attitudes to alcohol. There doesnt appear to be a week that passes by where alcohol related social problems arent reported. More and more we see front-page headlines about Booze Britain and how so many people are exceeding the recommended units.

Over 90 per cent of the UKs population at one time smoked something containing tobacco and that figure is now below 30 per cent. As I write the updated version of this book, around 80 per cent of the UKs adult population still drinks alcohol but when I first wrote this book the figure was over 90 per cent. With the help of Kick the Drink Easily and other books like it, I feel we are on the brink of reducing incidences of excessive drinking and mass addiction as happened with smoking . It may take time but I am sure it will happen.

The approach I use is not for everyone as not everyone will agree with my views or the methodology. Similarly, not everyone will like the way I write, my language or the repetition in the book. However, if you allow yourself to be open and get past any prejudices you may have about the tone and my views on conventional treatment for those who want to stop drinking, you will find this book incredibly useful and, more importantly, effective.

If you are reading this page, I feel it is safe to say you do so because you wish to change your relationship with alcohol to some extent at least. If this is your goal, let your mind be free and relaxed while reading it. As I say with all my books, I write but I am not an author. I will never win a literary award and I dont have an Oxbridge education. What I do have is an incredibly simple way for you to understand the nature of the trap you are in and a ridiculously easy route out if you choose to take it. Please make a point of reading the short selection of testimonials taken from many who have used this approach before reading the book.

I love to hear from people who have benefitted from the book. Please feel free to write to me at the email address at the end but if, for whatever reason, the book doesnt have the desired effect, you may be interested to know that I still run alcohol sessions at my Ultimate Mind and Body Retreats in Turkey.

I wish you well on your journey.

Jason Vale