Jonathan Milligan - Your Message Matters
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You are doing something special for others and yourself by reading Your Message Matters . The investment of your time will come back multiplied with more confidence and enthusiasmand youll discover your own powerful message that will inspire and encourage others along the way.
Dan Miller , author of Days to the Work You Love
To build a successful personal brand today, you need a platform. In Your Message Matters , Jonathan Milligan lays out a comprehensive four-step plan to help you turn your passion into a profitable online business. For aspiring writers, speakers, and coaches, this book is a game changer.
Michael Hyatt , New York Times bestselling author
What is your WHAT? That is a question Ive been challenging others with for the past decade. Milligan lays out a comprehensive framework to help you discover the three most essential ingredients for building a personal brand online today. In the pages of this book, youll nail down your purpose, passion, and people. Now more than ever, this book is mandatory reading.
Steve Olsher , founder/editor-in-chief of Podcast Magazine ; New York Times bestselling author of What Is Your WHAT?
Im a big believer in building a portable lifestyle business. In Your Message Matters , Jonathan demystifies the process of how to take your story, experience, or passion and turn it into a thriving online business. Theres never been a better time to work from home doing what you love than right now.
Natalie Sisson , chief potentialist and two-time #1 bestselling author of The Suitcase Entrepreneur and The Freedom Plan
Serving a tribe of people online can sustain your business for a lifetime. But how do you get started in the first place? Jonathan takes you on a journey from believing you have a message to defining what your message actually is to marketing your message for business success. This book is a must-read for any online entrepreneur.
Stu McLaren , founder of the TRIBE course and Marketing Your Business podcast
Over the last decade, there has been an explosion of personal brand businesses online. Whether you want to write, speak, teach, or coach online, Jonathan has compiled the step-by-step roadmap to make that happen for you!
Kary Oberbrunner , author of Day Job to Dream Job and Elixir Project
In a world full of pretenders and pseudogurus, Jonathan Milligan is the real deal. He shows you how to quickly stand out and be heard in a noisy world... and ultimately build a business and a life you love, just like he has done himself. Ive watched him grow his business from scratch the same way he teaches in this book. Read it now!
Matt McWilliams , host of The Affiliate Guy podcast
Finding your one and only purpose in this life can be daunting. In this book, Jonathan unpacks in detail why we dont discover our purpose in life but rather uncover it. If youve been struggling with direction, this book will deliver!
Jared Easley , co-founder, co-organizer, and VP of content and community for Podcast Movement
You have a message to share and an audience to serve. But its easy to get stuck in the how. In this inspiring and practical book, Jonathan walks you step-by-step through the process of uncovering your unique gift, discovering your ideal audience, and clarifying the problem your message solves. I highly recommend you grab a copy of this book! Youll find the practical worksheets and assessments you need to finally make progress and make a living sharing your message.
Brian Dixon , clarity coach and co-founder of hope*writers; author of Start with Your People
You have a message, and you deserve to have your message heard. Read Jonathans book and youll discover how to build multiple streams of income from your message. This book is ideal for speakers, writers, and coaches alike. Grab your copy today; you can thank me later.
Grant Baldwin , author of The Successful Speaker
2020 by Jonathan Milligan
Published by Baker Books
a division of Baker Publishing Group
PO Box 6287, Grand Rapids, MI 49516-6287
www.bakerbooks.com
Ebook edition created 2020
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any meansfor example, electronic, photocopy, recordingwithout the prior written permission of the publisher. The only exception is brief quotations in printed reviews.
Library of Congress Cataloging-in-Publication Data is on file at the Library of Congress, Washington, DC.
ISBN 978-1-4934-2778-9
`The author is represented by The Christopher Ferebee Agency, www.christopherferebee.com.
This book is dedicated to my beautiful bride,
Charity,
who said Id write a book one day.
You believed in me before I believed in myself.
Without your persistent encouragement,
this book never would have been written.
I love you.
Cover
Endorsements
Half Title Page
Title Page
Copyright Page
Dedication
Introduction
Part 1: Believe Your Message
1. What Exactly Is a Messenger?
2. Why Your Message Matters
3. The Secret to Building a Business and Life You Love
4. Why You Should Build a Business Sharing Your Advice
5. The Messenger Manifesto
Part 2: Define Your Message
6. The Ignite Your Message Framework
7. Purpose: What Is Your Unique Gift?
8. People: Who Do You Want to Help?
9. Passion: What Problem Will You Solve?
10. Mission Control: Establishing Your Home Base
11. Extraordinary Focus Leads to Success
12. Create: Get Your Message Out to the Masses
13. Capture: The Artful Exchange of Value for Email Addresses
14. Compile: Package Your Knowledge into Products and Services
15. Connect: How to Attract Your Audience to Your Message
Part 4: Live Your Message
16. Encouraging Hearts: Moving People from Discouragement to Hope
17. Educating Heads: Moving People from Doubt to Confidence
18. Empowering Hands: Moving People from Delay to Action
19. The Messengers Game Plan for Success
Acknowledgments
Appendix: The Messenger Roadmap
Notes
About the Author
Back Ads
Back Cover
I m just ready to go fail at something.
I spoke those exact words to my coworker late one night in an empty parking lot. I had finished the night shift of my call center job, and I was exhausted.
My exhaustion wasnt from work, but from a more profound frustration in my life. Nine months prior I had quit my safe and secure job teaching at the local high school. Both of my parents are retired educators, so I had long assumed my lifes work would be the same. After all, teaching is a great profession. You get the summers off, you are not called in to work on the weekends, and when your kids are off, so are you. But I was miserable at my high school teaching job. I loved to teach. I even had a great relationship with the students, but I couldnt shake the feeling that there was something else I might love even more. Something was stirring within my soul. I felt a calling for something specific to who I am. But I had no clue as to what it could be.
And so I made the difficult decision not to renew my teaching contract. Instead, I pursued the world of entrepreneurship. Quitting my teaching job was no easy choice, especially with a young family at the time. Still, it felt like the right decision. My wife, Charity, and I had been married for just five years. Our daughter, Kayla, was two years old, and we were expecting a son, who we named Jordan. I felt the weight of responsibility on my shoulders to provide for my family. Was it even possible to find work I felt called to? Should I just focus on finding work that provided for my family instead? Was I just being selfish by trying to pursue a different line of work? Is there even a way to do both (provide for my family and do work I love)? Those were the deep questions I was wrestling with.
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