Kalika Yap - Little Brand Book

My family is the foundation from which I can dream. Its their endless support that keeps me grounded and flying at the same time. Thank you. This book is dedicated to Ederlina Nacion for teaching me love, grit, and light. Contents Overview Find Your Brand Archetype How to Communicate with All the Archetypes The 12 Major Archetypes Our Teachers Our Intellectuals Our Creatives Our Eternal Optimists Our Innovators Our Journeywomen Our Rock Stars Our Go-Getters Our Challengers Our Trusted Allies Our Nurturers Our Fun-Lovers The IRL influenceHers For the brand boss quiz section, please use your e-readers Notes feature to record results.

Its packed full of big branding tips to help you understand and elevate your brand. It will give you the foundation to grow your business, career, and life. Whether youre the founder of a start-up or a global CEO who wants to stay relevantthis book will help you. This book was inspired by you: my fellow female founders who have faced inequality, limited opportunity, and obstacles that our male counterparts have never seen. Ive been there with you. Ive muddled through the trenches of business and have come out on the other side with a passion to share this branding and business know-how.

Orange & Bergamot was born out of this desire to help women business owners with their branding and interactive design needs. Ive taken my twenty years of experience owning a design agency and distilled the branding process into a simple quiz that will tell you about you and your business core essence. And that is Lesson #1: Always stay true to your why. My why is: 1 million dreams1 million female founders changing the world1 million jobs createdLittle Brand Book is my first contribution (of many to come) to the wave of women empowerment. With a simple framework to better understand the power of you and how you can shine, you will be able to work it, own it, bring it in every experience you create. Lets do this! Figuring out who you are is the whole point of the human experience.Anna Quindlen

Dive right in and have some fun! Get centered. Take a deep breath and align with your authentic self. Read the Brand Boss Code to help you understand how the twelve major archetypes apply to your company, life, career, and even relationships. Time to take the Brand Quiz. This test will help you find out what your major and minor archetypes are. Flip through the pages and discover your Brand Boss Archetype and get a few tips on how to work it, own it, bring it! Share the brand test! Have some fun and check out the other archetypes to get more tips and understand your fellow Brand Bosses! Make a game of it with your friends and colleagues and have them take the test, too! Look out forBonus Materialworksheets and tips that can be found on our websiteorangeandbergamot.com/bonus

Walk up to a mirror and what do you see? Besides thinking, Damn, I look good! What else do you see? Do you see the real you? Your authentic self? And if so, do you know how to work it to help you be your best and thrive in business, life, and relationships? Well, lucky for you, you have this book. I know that in todays crazy, insane world, we need to know why it matters. Only then can you align with the right audience, build trust, and, ultimately, brand devotion (aka your peeps, your squad, your tribe!). What does it mean to be authentic? We need to dive deeper to discover who we are and what we do best. The Brand Boss Code is based on twelve major archetypes that every brand and person fits within. For example, when the line for the bathroom is ginormous and you say, Screw that.

Im going to the mens room! It may be nasty, but Im breaking ranks, youre pulling a Rebel move. And it may be a part of your core archetypethe Rebel! Your Brand Boss Archetype is a combination of your major and minor archetypes. Who really fits into one mold anyway? Doing the math, we end up with a total of 144 Brand Boss Archetypes. Curious? Read on. First, lets get to know the major archetypes. sages information-oriented maven Our teachers. sages information-oriented maven Our teachers.

They are virtuosos in their field. They are fulfilled by sharing knowledge with others. brilliant Our intellectuals. We find them constantly observing and analyzing the world around them. Show them the data and facts and spare them the emotional sideshow.