Matthew Bennett - The 11 Rules of Persuasion: How to Master Peoples Emotions, Understand Their Intrinsic Motivations and Convince Them of Your Ideas Incl. NLP and Dark Psychology

Success. Money. Influence. We are not going to beat about the bush here we all want to be in control of our own goals, dont we? Whether it is the sort of control that lends itself to a life of quiet contentment everything in its proper place, no surprises or the sort that leads you to the top of the ladder, the tip of the mountain, we all want to be able to look at a situation and know that we have the advantage. And a lot of these situations require influencing to make them move in a direction that benefits us. Some are reliant on making sure a person supports and pushes our ideas, some are about convincing that person our ideas are the best way to go. That is where this book comes in.

In the following pages, I have identified and described what I call the Eleven Rules of Persuasion. These rules are designed to be simple, easy-to-implement guides and collected advice that you can use in your day to day to give yourself every advantage possible in the fight to make yourself heard. In business settings, in social settings, anywhere that you want to implement a way to convince, persuade and get people on your side from the moment the conversation with them starts.

What is this book? Well, to start you off on the right foot it is not a quick guide to making money, nor is it a way to try and manipulate people into doing things they dont want to or should not be doing. When I talk about convincing and persuading, I mean winning people over to your side, making them see that your ideas and your emotions are worth following and worth investing their time into. I do not mean manipulating or coercing them, and there is a chapter later on that focuses on just that. We are looking to build long term, lasting success in the goals we set and the milestones we want to achieve, which means no shortcuts but it does not mean that there are no ways to make the road easier, which you will also find as you are reading. Its about striking a balance, setting yourself up so that you are the centre of conversation and the centre of the action, but in such a way that those things last for a long time, rather than just aiming for short term wins. Sound good? I thought it might!

So where do we start? First, an introduction to the rules you will be becoming familiar with throughout this book.

Rule One: Control Yourself First

Rule Two: Reciprocity Breeds Relationships

Rule Three: Generate Interest

Rule Four: Communication Is King

Rule Five: Persuade, but Dont Manipulate

Rule Six: They Who Are Prepared and Confident Win

Rule Seven: Play Hard to Get

Rule Eight: Dont Assume, Set Your Expectations

Rule Nine: Seeing Is Believing

Rule Ten: Be Ethical in Your Approach

Rule Eleven: Commit, Dont Quit

Some of these may immediately seem like common sense, which is a very good start if that is the case! Some of them may seem counter-intuitive, or strange that is good too; use that unfamiliarity to kick-start a charge into learning and developing a new way of looking at how you can persuade people. But these rules are the key to unlocking and understanding how you can do all the things that made you want to pick up this book in the first place. You will get a reminder of these rules in each of the chapters to follow, to make sure it lodges in your brain somewhere. By all means, though, copy them out or write them out in a place you can see to hammer them home. Pop them on a sticky note on your workstation, or next to your mirror. You want to be able to visualise the entire chapter of information and advice as soon as you see the rules, so in turn, you can apply that knowledge immediately and effectively every single day.

Now you have got a taste for what is yet to come, I hope you are ready to learn. Once again, I would like to reiterate - this is not a quick guide to making people want to be your friend. If that is what you want, this is not the book for you. Rather, it is an in-depth look at the reasons for, ways of and implementations of the methods that will help you to achieve long term success in persuading and convincing the people around you. We will also be looking at two linked parts of psychology to help us understand how our mission will work Neuro-Linguistic Programming, and how to avoid using Dark Psychology to get what you want.

So, with all that in mind, we will move onto the book proper. I will start with a small introduction to the ideas of Persuasion and Neuro-Linguistic Programming, and beyond that will explain and hopefully advise you on the 11 Rules of Persuasion which I have worked hard to bring to life. I hope you are ready to dive in!