Copyright 2019 by Robert Glazer, Kendall Marketing Group, LLC
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For everyone who knows deep down they can be more.
For Chloe, Max, and Zach. You each inspire me to be better every day.
Contents
Elevate
verb
to raise or lift (something) up to a higher position or raise to a more important or impressive level.
Capacity
noun
the ability or power to do, experience, or understand something.
Foreword
by Stewart D. Friedman
Professor of Management Practice, Emeritus, the Wharton School, University of Pennsylvania, author of Total Leadership: Be a Better Leader, Have a Richer Life
Since the 1980s, Ive been in the business of discovering and sharing practical, evidence-based knowledge about how to build leadership capacity in all parts of life. In the early days of this work, the concept of leaders pursuing integration among the different parts of their lives was far out of the mainstream. Its inspiring to see that the zeitgeist has changed, and that the legitimate demand for useful knowledge about creating harmony in our lives has exploded. A generation of thought leaders are emerging to fill the need in this era; they are thought leaders who bring great talent and rich experience to bear on articulating wisdom that rests on the understanding that leadership in business is no longer just about business, its about life.
Bob Glazer is one such thinker. In Elevate , he shares readily applicable ideas for how to understand and cultivate the interconnected elements that make us who we are as distinct individuals, what I refer to as the domain of the private selfour spiritual, intellectual, physical, and emotional lives. He shows how these four pieces, explored both separately and as part of an integrated whole, offer a blueprint for personal and professional achievement. On the foundation of a philosophy rooted in a commitment to continually learning, Glazer boosts our understanding of the importance of knowing what we want. This knowledge is always hard won; it takes courage, because to identify your core values requires choice, which is often accompanied by anxiety. On every page, Glazers advice is both encouraging and realistic, just as his particular emphasis on raising expectations is both smart and optimistic. His hopeful view, which I share, is that we all have more capacity than we believe. We just have to pursue this idea and enlist the support of those around us who want to see us succeed in producing value for our world.
The good news is that this can be done, and this book helps point the way. Leaders who elevate both themselves and their people will see the greatest success in these turbulent times. So hold on for the great ride that Bob Glazer is going to take you on in this zestful read of a book. Hes curated a terrific bunch of resources and examples you can use to get yourself to the next level of leadership capacity. It may not be comfortable or easy, but it will surely be worth your time and attention to obtain this wisdom and try it out for yourself. You are bound to see returns not just for you, but, more importantly, for the people who matter to you in your work, in your family, and in your community as you seek to make your contribution as a leader striving for harmony in our fractious world.
Introduction
If you have the courage to begin, you have the courage to succeed.
David Viscott
Have you ever wondered why some individuals are consistently able to achieve at such a high level?
They are always pushing forward and hitting their goals. They seem to be doing more with less, while the rest of us spin our wheels and dont make as much progress. The same is true with organizations. It might be comforting to believe they have some advantage, when the truth is they have found a way to become an elevated version of themselves.
In 2015, I started sending an inspirational email every Friday to the people at my company, Acceleration Partners, which I later named Friday Forward. Rather than focus the content on business-related topics, I hoped to provide inspiration around the concept of personal improvement and growth. My goal was to encourage our employees to want to achieve more in all areas of their lives. I wanted to help them challenge their self-limiting beliefs and realize their true potential, something that very much aligned to my core values.
I thought my Friday emails would be skimmed, at best, and maybe even ignored. To my surprise, employees told me they looked forward to the messages each week and shared them with friends and family. The weekly emails also had a noticeable impact within our company, as people started taking action and applying the different concepts in their work and lives. In just a few short years, these weekly messages had spread to over one hundred thousand people across fifty countries and were shared regularly across and within organizations of all kinds.
In creating and sharing the Friday Forward emails, my initial goal was to inspire and motivate others. However, I soon came to realize a deeper truth.
By tackling these concepts and having the discipline to write about them each week, I was pushing myself to perform better and grow my own capacity, including my ability to achieve and perform consistently at a higher level. Inspiration of others was the catalyst, and my journey of personal growth and achievement was the effect.
I could see my Friday Forward messages were helping others in life and at work. Our team members began reaching new personal and professional heights simultaneously. They were running races, getting healthier, committing to more quality time with family, traveling abroad as well as outside their comfort zones, and creating positive examples for one another. By taking a holistic approach to inspiring our team, we saw a higher return on investment than we did by just helping them get better at their current jobs.
The same was true of people who would write back to me each week from across the world and share their stories and experiences of growth and achievement.