Patrick Gentempo - Your Stand Is Your Brand: How Deciding Who to Be (NOT What to Do) Will Revolutionize Your Business

If youve ever wondered how the practical application of philosophy and values can translate into great success, you will discover it in Your Stand Is Your Brand. Patrick Gentempo shares wisdom earned from decades of experience that uniquely aids entrepreneurs and business leaders to create thriving businesses that have a positive impact on the world. I highly recommend it!

John Mackey, co-founder and CEO of Whole Foods Markets

Business leaders sometimes see social activism as inconsistent with financial ambition. Patrick Gentempo argues persuasively that social idealism is steroids for entrepreneurial accomplishment, and that a vision rooted in high aspirational values for a compassionate and just society is the most potent platform for consumer appeal and business success.

Robert F. Kennedy, Jr., activist, environmental attorney, and author of American Values

You are your message, the way you live, the words you say, the actions you take, and the people you surround yourself with. Patrick understands this better than anyone. Your Stand Is Your Brand is about bringing that message into the world. I strongly recommend this book.

James Altucher, entrepreneur, venture capitalist, and Wall Street Journal best-selling author of The Power of No

For a guy who has spent over 25 years in marketing, hearing all the crap that people are talking about relative to brands, I am excited to share that Your Stand Is Your Brand is a message, a process, and a methodology that I personally stand behind. If you care about anything in your life, your business, or your planet, read this book now.

Joe Polish, founder of Genius Network

Complete success requires more than just biohacking and being a physical badass. It requires a deep look into the mirror and discovering, as Patrick Gentempo puts it, your Miles Davis. Your Stand Is Your Brand will take you on a powerful journey into realms where most entrepreneurs dont go, but need to. Completing it is like completing an Ironman triathlon for your mind-set and success.

Ben Greenfield, entrepreneur, biohacker, and New York Times best-selling author of The Low-Carb Athlete

Its not often that books can truly cause business breakthroughs. Most are variations of a theme with limited insight. In Your Stand Is Your Brand, Patrick Gentempo opens up a parallel universe of possibility for entrepreneurs and business executives that will create quantum leaps in success and effectiveness. Get it, read it, and apply it right now. It may be the best thing you do this year.

Garrett Gunderson, New York Times best-selling author of Killing Sacred Cows and founder of The Wealth Factory

The final paragraph on is worth 100 times what youll pay for Patricks book. You may have read game-changing books before, but this one belongs off your bookshelf and on your desk.

Alex Mandossian, entrepreneur and founder of Marketing Online

Over the many years that Ive known Patrick Gentempo, we shared many conversations on business, philosophy, and economics. Ive always found his experience, insights, and wisdom to be of great value. In Your Stand Is Your Brand, Patrick has translated all this into a book of unique scope and power. Every entrepreneur needs to own it.

Paul Zane Pilzer, economist, social entrepreneur, and New York Times best-selling author of The Next Millionaires

There is more to business than profit and loss. With Your Stand Is Your Brand, Patrick Gentempo has sparked a new and better era on how business success on all scales can and should be achieved. Its a must-read.

Pedram Shojai, entrepreneur, author of The Urban Monk, and founder of Well.Org

THE SHIFT, the movie,
starring Dr. Wayne W. Dyer
(available as a 1-DVD program, an expanded 2-DVD set,
and on online streaming video)
Learn more at www.hayhouse.com/the-shift-movie

***

BRING YOUR WHOLE SELF TO WORK:
How Vulnerability Unlocks Creativity, Connection,
and Performance, by Mike Robbins

CHILLPRENEUR: The New Rules for Creating Success, Free
dom, and Abundance on Your Terms,
by Denise Duffield-Thomas

HIGH PERFORMANCE HABITS: How Extraordinary
People Become That Way, by Brendon Burchard

MILLIONAIRE SUCCESS HABITS: The Gateway to
Wealth & Prosperity, by Dean Graziosi

OVERDELIVER: Build a Business for a Lifetime Playing the
Long Game in Direct Response Marketing, by Brian Kurtz

All of the above are available at your local bookstore,
or may be ordered by visiting:

Hay House USA: www.hayhouse.com
Hay House Australia: www.hayhouse.com.au
Hay House UK: www.hayhouse.co.uk
Hay House India: www.hayhouse.co.in

Copyright 2020 by Patrick Gentempo

Published in the United States by: Hay House, Inc.: www.hayhouse.com Published in Australia by: Hay House Australia Pty. Ltd.: www.hayhouse.com.au Published in the United Kingdom by: Hay House UK, Ltd.: www.hayhouse.co.uk Published in India by: Hay House Publishers India: www.hayhouse.co.in

Cover design: Charles McStravick
Interior design and illustrations: Nick C. Welch
Photo on courtesy of: Dolfo.

All rights reserved. No part of this book may be reproduced by any mechanical, photographic, or electronic process, or in the form of a phonographic recording; nor may it be stored in a retrieval system, transmitted, or otherwise be copied for public or private useother than for fair use as brief quotations embodied in articles and reviewswithout prior written permission of the publisher.

The author of this book does not dispense business advice, only offers information of a general nature to help you in your quest for business success. This book is not designed to be a definitive guide or to take the place of advice from a qualified professional, and there is no guarantee that the methods suggested in this book will be successful, owing to the risk that is involved in business of almost any kind. Thus, neither the publisher nor the author assume liability for any losses that may be sustained by the use of the methods described in this book, and any such liability is hereby expressly disclaimed. In the event you use any of the information in this book for yourself, the author and the publisher assume no responsibility for your actions.

Cataloging-in-Publication Data is on file at the Library of Congress

Hardcover ISBN: 978-1-4019-5786-5

e-book ISBN: 978-1-4019-5787-2

Audiobook ISBN: 978-1-4019-5788-9

For my wife, Laurie, who gave me this title
and stands with me, always.
And to my mother, Antoinette,
who shaped me.

The world is changing at a dizzying pace, but if you observe most entrepreneurs and businesses today, people seem to be following preset boilerplate templates on what to do and how to show up in life: become the doctor or the engineer, launch the internet start-up, or get venture funding. A graduate from law school will become a partner in a firm. And while these routes are often safeas millions of people have gone down these career paths and led good, safe livesthese preset routes often pull us away from why we were really born.

I truly believe that every individual is born because they need to express a version of life that is yet to exist or they need to improve the quality of life for other people on this planet. So many of us, though, fail to do so, because rather than truly creating a life and a business and a purpose that is a masterpiece of its own, we move into a life based on preset templates from generations past.