Dale Carnegie Training - Stand and Deliver: How to Become a Masterful Communicator and Public Speaker

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Copyright 2011 by Dale Carnegie & Associates, Inc.

All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information address Touchstone Subsidiary Rights Department, 1230 Avenue of the Americas, New York, NY 10020.

First Touchstone trade paperback edition March 2011

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Manufactured in the United States of America

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Library of Congress Cataloging-in-Publication Data

Stand and deliver : how to become a masterful communicator and public speaker /
Dale Carnegie Training.
p. cm.
1. Public speaking. 2. Persuasion (Rhetoric) I. Dale Carnegie Training (Firm)
PN4129.15.S73 2011
808.51dc22

2010049980

ISBN 978-1-4391-8829-3
ISBN 978-1-4391-8830-9 (ebook)

CHAPTER 2: What Every Listener Really Wants.
What Every Speaker Needs to Know

CASE STUDY:
Winston Churchill

CHAPTER 3: Overcoming Stage Fright:
Nothing to Fear but Fear Itself

CHAPTER 5: Stories and Self-Revelation:
How to Win Attention and Respect

CASE STUDY:
Eleanor Roosevelt

CHAPTER 7: Winning the First Minute:
Making a Positive Impression

CASE STUDY:
Franklin Delano Roosevelt

CASE STUDY:
Sports Talk

Welcome to Stand and Deliver! Youre about to begin the most complete, powerful, and practical book ever created on the art and science of speaking in public. Dale Carnegie Training is the world leader in training programs for public speaking mastery, and the Nightingale-Conant Corporation is the worlds leading producer of audio learning technology. In Stand and Deliver, Dale Carnegie and Nightingale-Conant give you the tools you need to become an outstanding public speaker in the shortest possible time. Youll learn how to prepare and organize a talk, whether its five minutes in front of a small group or half an hour before a packed auditorium. Youll discover the real keys not just for entertaining your listeners, but for informing them, persuading them, and inspiring them to action based on your message. Perhaps most important, Stand and Deliver will show you how to take the fear out of oral presentation once and for all.

Before you begin, a quick overview of the books organization will be helpful. Stand and Deliver comprises twelve chapters, each focused on a different and important principle of public speaking. The only exceptions to this are , both of which are devoted to the concept of persuasion.

Interposed among the chapters are a number of insightful quotes dealing with public speaking. Some of these are from ancient times, while others are much more recent. But they all pertain to the material covered in the book, and they all shed light on fundamental issues that every public speaker faces.

In addition, you will also find case studies, focusing on acknowledged masters of the public speakers art. These sub-chapters include selections from the most effective presentations of each speaker. Since you aspire to be a master speaker yourself, its a good idea to read these selections carefully. Notice how some of them seem formal and dignified, while others are more relaxed and contemporary. But all of them convey the sense of confidence and control that is the hallmark of a master speaker. There are many paths to this goal, but each path leads to a profound connection with the audience. That connection leads listeners not only to thought and feeling, but to action as well.

Finally, in creating this book we faced a unique challenge. Many aspects of life in the twenty-first century are more highly developed than ever before. Our athletes are better, our computers are faster, and our life expectancy has increased. But lets be honest: with a few exceptions, great public speakersor even competent onesare now few and far between. Partly for that reason, and also to prevent the book from becoming dated by personalities who will not stand the test of time, Stand and Deliver frequently draws on incidents and personalities from the not-too-recent past. True, events such as the first Kennedy-Nixon debate have been discussed before. But it would be a mistake to turn away from one of the all-time best examples of public speaking issues just for the sake of the calendar.

Right now, you may see public speaking as a danger to be avoided or a challenge to be overcome. But make no mistake: when you reach the end of this program, youll know that speaking in public is an opportunity to be fully and joyfully embraced. Youll look forward to speaking whenever the occasion arises, and your ability to express yourself sincerely and forcefully will be a major asset in your career. All that and more awaits you in Stand and Deliver.

T he Dale Carnegie organization is the worlds leading resource for public speaking mastery, and this has been true for almost a century. Just as certainly, the Nightingale-Conant Corporation is the world leader in audio learning technology. Now, Dale Carnegie and Nightingale-Conant are proud to bring you this definitive book on speaking in public. So whether youre just starting out, or if you already have extensive experience with oral presentations, Stand and Deliver will take you to the next level of mastery.

Literally since the dawn of civilization, speaking well in front of others has been an ongoing human challenge. This was especially true for the classical civilizations of Greece and Rome, but public speaking ability was also highly esteemed in biblical times, and by Native American tribes, and by the cultures of India and China. Fascinating as it might be, however, our purpose here is not a history lesson. So right at the outset, were going to introduce three key tools for creating a high impact presentation. These are timeless principles upon which all great speakers have reliedthough each has done so in his or her own way. By blending your unique identity with the universal principles were about to discuss, you can transform yourself into an effective public speaker almost instantly. So please read carefully. What youre about to learn will have a dramatic effect not only on how you communicate to others, but on how you see yourself as well.

Human beings are talking beings. We start talking when we wake up in the morning and we keep at it until we go to sleepand some people dont even stop then. Good conversation is one of the great joys of human commerce. Good conversation should be like the game of tennis, in which the ball is struck back and forth, with each player participating equally. Bores are like golfers who just keep hitting their own ball, over and over and over.