David Picard - Tourism, Magic and Modernity

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TOURISM, MAGIC AND MODERNITY

New Directions in Anthropology

General Editor: Jacqueline Waldren, Sub-Faculty of Anthropology, University Oxford, and Research Associate, Centre for Cross Cultural Research on Women, Queen Elizabeth House, Oxford

Volume 1 Coping with Tourists: European Reactions to Mass Tourism

Edited by Jeremy Boissevain

Volume 2 A Sentimental Economy: Commodity and Community in Rural Ireland

Carles Salazar

Volume 3 Insiders and Outsiders: Paradise and Reality in Mallorca

Jacqueline Waldren

Volume 4 The Hegemonic Male: Masculinity in a Portuguese Town

Miguel Vale de Almeida

Volume 5 Communities of Faith: Sectarianism, Identity, and Social Change on a Danish Island

Andrew S. Buckser

Volume 6 After Socialism: Land Reform and Rural Social Change in Eastern Europe

Edited by Ray Abrahams

Volume 7 Immigrants and Bureaucrats: Ethiopians in an Israeli Absorption Center

Esther Hertzog

Volume 8 A Venetian Island: Environment, History and Change in Burano

Lidia Sciama

Volume 9 Recalling the Belgian Congo: Conversations and Introspection

Marie-Bndicte Dembour

Volume 10 Mastering Soldiers: Conflict, Emotions, and the Enemy in an Israeli Military Unit

Eyal Ben-Ari

Volume 11 The Great Immigration: Russian Jews in Israel

Dina Siegel

Volume 12 Morals of Legitimacy: Between Agency and System

Edited by Italo Pardo

Volume 13 Academic Anthropology and the Museum: Back to the Future

Edited by Mary Bouquet

Volume 14 Simulated Dreams: Israeli Youth and Virtual Zionism

Haim Hazan

Volume 15 Defiance and Compliance: Negotiating Gender in Low-Income Cairo

Heba Aziz Morsi El-Kholy

Volume 16 Troubles with Turtles: Cultural Understandings of the Environment on a Greek Island

Dimitrios Theodossopoulos

Volume 17 Rebordering the Mediterranean: Boundaries and Citizenship in Southern Europe

Liliana Suarez-Navaz

Volume 18 The Bounded Field: Localism and Local Identity in an Italian Alpine Valley

Jaro Stacul

Volume 19 Foundations of National Identity: From Catalonia to Europe

Josep Llobera

Volume 20 Bodies of Evidence: Burial, Memory and the Recovery of Missing Persons in Cyprus

Paul Sant Cassia

Volume 21 Who Owns the Past? The Politics of Time in a Model Bulgarian Village

Deema Kaneff

Volume 22 An Earth-Colored Sea: Race, Culture and the Politics of Identity in the Postcolonial Portuguese-Speaking World

Miguel Vale De Almeida

Volume 23 Science, Magic and Religion: The Ritual Process of Museum Magic

Edited by Mary Bouquet and Nuno Porto

Volume 24 Crossing European Boundaries: Beyond Conventional Geographical Categories

Edited by Jaro Stacul, Christina Moutsou and Helen Kopnina

Volume 25 Documenting Transnational Migration: Jordanian Men Working and Studying in Europe, Asia and North America

Richard Antoum

Volume 26 Le Malaise Crole: Ethnic Identity in Mauritius

Rosabelle Boswell

Volume 27 Nursing Stories: Life and Death in a German Hospice

Nicholas Eschenbruch

Volume 28Inclusionary Rhetoric/Exclusionary Practices: Left-wing Politics and Migrants in Italy

Davide Per

Volume 29 The Nomads of Mykonos: Performing Liminalities in a Queer Space

Pola Bousiou

Volume 30 Transnational Families, Migration and Gender: Moroccan and Filipino Women in Bologna and Barcelona

Elisabetta Zontini

Volume 31 Envisioning Eden: Mobilizing Imaginaries in Tourism and Beyond

Noel B. Salazar

Volume 32 Tourism, Magic and Modernity: Cultivating the Human Garden

David Picard

Volume 33 Diasporic Generations: Memory, Politics, and Nation among Cubans in Spain

Mette Louise Berg

TOURISM, MAGIC AND
MODERNITY

Cultivating the Human Garden

David Picard

First published in 2011 by

Berghahn Books

www.berghahnbooks.com

2011, 2013 David Picard
First paperback edition published in 2013

All rights reserved. Except for the quotation of short passages for the purposes of criticism and review, no part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system now known or to be invented, without written permission of the publisher.

Library of Congress Cataloging-in-Publication Data

Picard, David.

Tourism, magic and modernity : cultivating the human garden / by David Picard.

p. cm. -- (New directions in anthropology)

Includes bibliographical references and index.

ISBN 978-0-85745-201-6 (hardback) -- ISBN 978-0-85745-202-3 (institutional ebook) -- ISBN 978-1-78238-321-5 (paperback) -- ISBN 978-1-78238-322-2 (retail ebook)

1. Tourism--Anthropological aspects. 2. Tourism--Social aspects. 3. Culture and tourism. 4. Magic--Social aspects. I. Title. II. Series.

G155.A1P517 2011

306.4819--dc22

2010048095

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library
Printed in the United States on acid-free paper.

ISBN: 978-1-78238-321-5 paperback

ISBN: 978-1-78238-322-2 retail ebook

For the love
For my parents, Christa and Christof

CONTENTS

by Nelson Graburn

FOREWORD

This is a remarkable volume, which pushes the limits of the ethnography of tourists and tourism. In part, this is the result of Picards research methods, especially his long-term study of tourists and tourism, and of the sociopolitical scaffolding of the industry in Runion. He used to good advantage his multi-year, almost continuous, residence in La Runion where he studied tourism while engaged in a doctoral programme at the university there. Thus he was on the island not just as a researcher, but also as a student and as a resident engaged with other residents.

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