John Livesay - Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar

We do business with people we connect with. Stories help us make connections by providing more information and memorable facts about someone, so we remember the story better and the person who told it. John Livesay guides us through selling with stories providing valuable tips, ideas, and insights in his new book Better Selling Through Storytelling . Whether pitching a new idea to your team or creating deal flow for your company, Johns guidance is a must for your successful toolkit.

Erik Oberholtzer , Founder & Executive Chairman, Tender Greens

If you want to reinvent how you sell, let John Livesay show you how in Better Selling Through Storytelling . A proven expert in selling and pitching, John shares his personal experience, key learning from his work, the companies and individuals he coaches, as well as a multitude of information from the subject matter experts he interviews on his podcast. John holds nothing back and fills his pages with new ideas, tips, information, and steps to becoming your own Revenue Rock Star.

Josh Linkner , five-time tech entrepreneur, New York Times bestselling author, founder and former CEO of ePrize and Detroit Venture Partners

Trust and self-awareness are two things Ive struggled with in my own career as I transition from a role Ive played for two decades to a role I have never held; sales and business development. John doesnt preach from the pulpit with this book. He walks beside you, knowing full well how youre going to feel with every step. His insights on self-awareness and storytelling arent just helpful for selling, he teaches you how to avoid letting perfection, or rejection, get in the way of the most important thing: Progress.

Daniel Lemin , author of Talk Triggers and co-founder, Selectivor

In addition to being one of my dearest friends and confidant, John is someone who, on a daily basis, encourages and lifts others up in a way only he can. I am a writer and beauty expert and John helped craft my very compelling sales pitch to the Ellen producers to promote my new book on her show. John more importantly helped build my confidence for the presentation and the show. Through his unique way, John was able to show me how valuable what I offered was to Ellen and her audience. I not only promoted my book & beauty demo on Ellen that one time, I am Ellen s most regular occurring guest over the past twelve years. If you want to learn how to create a stronger, more compelling presentation or pitch, read John Livesays Better Selling Through Storytelling and learn from the best.

Kym Douglas , TV personality Ellen / Home & Family

John Livesay is an expert in teaching people how to be persuasive by telling their best story. I recently heard John give a keynote speech and was impressed not only with his ability to motivate the audience but the tangible, actionable takeaways he provided. John now shares his expertise and personal experience in Better Selling Through Storytelling , providing a roadmap for readers to move from being invisible to a potential buyer to being irresistible, regardless of what they are selling.

Sanjit Singh Dang , Ph.D., co-founder and Chairman of U First Capital, Ex-Investment Director at Intel Capital, Advisor to companies including Google Launchpad, Richard Bransons Extreme Tech Challenge & UNs World AI Org.

For anyone in sales, Livesays Better Selling Through Storytelling gives the inside story on how to better connect with customers, communicate your message, and close more business.

Jay Samit , bestselling author of Disrupt You!: Master Personal Transformation, Seize Opportunity and Thrive in the Era of Endless Innovation

Better Selling Through Storytelling is not your grandparents sales manual; its where the storytelling rubber and results hit the road. If you think its too soft for your ROI brain, youre missing the whole story, which is why you need it.

Dr. Mark Goulston , author of Just Listen : Discover the Secret to Getting Through to Absolutely Anyone

To be the top sales performer year after year requires constantly learning new sales skills and finding ways to stay ahead of my competition as well as on top of my personal game. John Livesay gave me secrets, new ideas, and proven methods on how to keep outperforming even myself in his exciting new book Better Selling Through Storytelling .

Michael Collins , Top Producer, Coldwell Banker Global Luxury Beverly Hills

John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories. This helps build trust, rapport, and likability as our consumers and audiences get to know us better. Following his clear, story-based examples makes it easy for any brand to find their own roadmap to rock star status and stories that sell.

Tracy Leigh Hazzard , INC. Columnist, Brandcaster, Product Strategist

John is a pitch deck rock star. Ive worked with him for years and he is my go-to guru. Youll find everything you need for success in Better Selling Through Storytelling and much, much more. John provides spectacular advice with hands-on practical guidance.

Judy Robinett , author of How to Crack the Funding Code

The Essential Roadmap
to Becoming a
Revenue Rockstar

JOHN LIVESAY

NEW YORK

LONDONNASHVILLEMELBOURNEVANCOUVER

BETTER SELLING THROUGH STORYTELLING

The Essential Roadmap to Becoming a Revenue Rockstar

2020 John Livesay

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com

ISBN 9781642793727 paperback

ISBN 9781642793734 eBook

Library of Congress Control Number: 2018913891

Cover Design by:

Rachel Lopez

www.r2cdesign.com

Interior Design by:

Christopher Kirk

www.GFSstudio.com

Morgan James is a proud partner of Habitat for Humanity Peninsula and Greater Williamsburg. Partners in building since 2006.

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This is for my mom Trish, and my sister Barbara, who show me what true kindness, love and family are all about.

J ohn Livesay is a child of the Abundance generation. They are not a set demographic with an exact age, race or regional context. They are a way of thinking, a psychographic. To John, things are more valuable as they become abundant. When one of his ideas starts to get used by a client, the idea grows in value; it doesnt slip through his fingers.

In business, he competes with players from the Scarcity Mindset generation. They are everywhere. This generation sees value where there is scarcity. High demand and low supply equals higher prices and profits. Their world is ruled by supply and demand. They see the pie of life as shrinking. Keep it close to your vest is their prevailing wisdom.

Fear is a primary tool in the Scarcity Mindset and faith is the dominant asset in the Abundance Mentality . This is an age-old battle, but it lies at the heart of all of todays conflict, both personal and professional.