Paul D. Sonkin - Pitch the Perfect Investment: The Essential Guide to Winning on Wall Street

Cover image: Ticker tape, Anotonio Petruccelli, Reproduced by permission of Mike Petruccelli

Cover design: Jennifer Gallagher

Copyright 2017 by Paul D. Sonkin and Paul Johnson. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Names: Sonkin, Paul D., 1968-author. | Johnson, Paul, 1960-author.

Title: Pitch the perfect investment : the essential guide to winning on wall street/Paul D. Sonkin, Paul Johnson.

Description: Hoboken : Wiley, 2017. | Includes index. |

Identifiers: LCCN 2017013999 (print) | LCCN 2017025132 (ebook) | ISBN
9781119280965 (pdf) | ISBN 9781119280972 (epub) | ISBN 9781119051787 (hardback) | ISBN 9781119280965 (ePDF)

Subjects: LCSH: Investments. | Securities. | BISAC: BUSINESS & ECONOMICS/ Investments & Securities.

Classification: LCC HG4521 (ebook) | LCC HG4521 .S71196 2017 (print) | DDC 332.6dc23

LC record available at https://lccn.loc.gov/2017013999

PS dedicates the book to the next generationZev, Zoe, and Paris.

PJ dedicates the book to his two near-perfect children, Charlotte and Henry.

A picture is not thought out and settled beforehand. While it is being done it changes as ones thoughts change. And when it is finished, it still goes on changing, according to the state of mind of whoever is looking at it. A picture lives a life like a living creature, undergoing the changes imposed on us by our life from day to day. This is natural enough, as the picture lives only through the man who is looking at it.

Pablo Picasso

The quote by Picasso captures how we feel about this book, as our thoughts changed considerably over the three years it took us to write it. In the many conversations we had with our patient acquisition editor, Bill Falloon, once again explaining why the book was going to miss yet anotherdeadline, we reassured him, You are going to get a much different, but better book than you initially signed up for.

Now that the book is finally finished, we are excited to see what happens as our creation is released into the wild. Like Picassos picture, our book will take on a life of its own as the concepts we present are assessed and scrutinized, adopted by some and refuted by others. We know that certain of our ideas will undergo changes as our readers either build upon or discard and replace them through the process of creative destruction.