Richard V. Francaviglia - Main Street Revisited: Time, Space, and Image Building in Small-Town America (American Land & Life)

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title	:	Main Street Revisited : Time, Space, and Image Building in Small-town America American Land and Life Series
author	:	Francaviglia, Richard V.
publisher	:	University of Iowa Press
isbn10 | asin	:	0877455430
print isbn13	:	9780877455431
ebook isbn13	:	9781587290718
language	:	English
subject	City planning--United States, City planning--United States--Maps, City planning--United States--Pictorial works, City and town life--United States.
publication date	:	1996
lcc	:	HT167.F73 1996eb
ddc	:	307.76/2/0973
subject	:	City planning--United States, City planning--United States--Maps, City planning--United States--Pictorial works, City and town life--United States.

Page i Main Street Revisited The American Land & Life Series Edited by Wayne Franklin

Page iii Main Street Revisited Time, Space, and Image Building in Small-Town America Richard V. Francaviglia Foreword by Wayne Franklin University of Iowa Press Iowa City

Page iv University of Iowa Press, Iowa City 52242 Copyright 1996 by the University of Iowa Press All rights reserved Printed in the United States of America Design by Richard Hendel No part of this book may be reproduced or used in any form or by any means, electronic or mechanical, including photocopying and recording, without permission in writing from the publisher. Printed on acid-free paper Library of Congress Cataloging-in-Publication Data Francaviglia, Richard V. Main street revisited: time, space, and image building in small-town America / by Richard V. Francaviglia; foreword by Wayne Franklin. p. cm. (The American land and life series) Includes bibliographical references and index. ISBN 0-87745-542-2 (cloth), ISBN 0-87745-543-0 (pbk.) 1. City planning United States. 2. City planning United States Maps. 3. City planning United States Pictorial works. 4. City and town life United States. I. Title. II. Series. HT167.F73 1996 307.76'2'0973 dc20 95-47773 CIP 01 00 99 98 97 96 C 5 4 3 2 1 01 00 99 98 97 P 5 4 3 2

Page v Not houses finely roofed or the stones of walls well-builded,... make the city, but men able to use their opportunity. Alcaeus, quoted in Aristides, Rhodian Oration

Page vii Dedicated to EDWARD T. PRICE Now Professor Emeritus, University of Oregon, who as my major professor and writer of important landscape studies encouraged, inspired, and nurtured my interest in townscapes at the University of Oregon in the late 1960s

Page ix CONTENTS Foreword by Wayne Franklin xi Acknowledgments xv Introduction xvii Section 1 Time and Main Street 1 The Origins and Evolution of an Image Section 2 Space and Main Street 65 Toward a Spatial and Regional Identity Section 3 Image Building and Main Street 130 The Shaping of a Popular American Icon Notes 193 Glossary 203 Bibliography 207 Index 217

Page xi FOREWORD By Wayne Franklin Although the particular places we inhabit may seem resilient, unique, as far from each other in character as they are in space, we all recognize that the great majority of them repeat themes found all over the place. Like language, the human environment in fact is built from a few disarmingly simple elements. The variations on those elements produce difference without destroying intelligibility. Richard Francaviglia is an astute student of what is intelligible in our landscape precisely because he shows how it proceeds from common sources. In Main Street Revisited: Time, Space, and Image Building in Small-Town America, he undertakes to explain how one of the most potent of American places has evolved over time and across space while retaining much of its essential character. He describes many actual, concrete Main Streets in the process especially those of the Victorian town and small city but description is not what most engages his attention. Rather, he is intrigued by the forces that caused this dominant cultural form to emerge as the axis of so many American settlements. At the crossroads of commerce and transportation, civic identity and spatial range, Main Street provided both a convenient entrept and a material definition of citizenship for countless communities literally across the land. It was public space structured by common activity or need and giving to the people's experience a rich body of limits and metaphors. Although it owed its origins to patterns imported from various points of departure in the Old World, it assumed in the course of American history a peculiar relation to the terms of our experience. Among all the public spaces where Americans have gathered for good purpose or ill few have become so evocative of the community itself as has Main Street.

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