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Charles R. Berger - Communication and Social Influence Processes

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title Communication and Social Influence Processes author Berger - photo 1

title:Communication and Social Influence Processes
author:Berger, Charles R.
publisher:Michigan State University Press
isbn10 | asin:0870134876
print isbn13:9780870134876
ebook isbn13:9780585192659
language:English
subjectInterpersonal communication, Persuasion (Psychology) , Social interaction, Attitude change, Social influence.
publication date:1998
lcc:BF637.C45644 1998eb
ddc:302.2
subject:Interpersonal communication, Persuasion (Psychology) , Social interaction, Attitude change, Social influence.
Page i
Communication and Social Influence Processes
Page ii
Gerald R Miller 19311993 Page iii Communication and Social - photo 2
Gerald R. Miller, 19311993
Page iii
Communication and Social Influence Processes
Edited by Charles R. Berger
and Michael Burgoon
Michigan State University Press
East Lansing
1995
Page iv
Copyright 1995 and 1998 Michigan State University Press
All Michigan State University Press books are produced on paper which meets the requirements of American National Standard of Information SciencesPermanence of paper for printed materials ANSI Z39.48-1984.
Michigan State University Press East Lansing, Michigan 48823-5202
05 04 03 02 01 00 99 98 1 2 3 4 5 6 7 8 9
First published in 1995
Michigan State University Press paperback edition, 1998.
Library of Congress Cataloging-in-Publication Data
Communication and social influence processes / edited by Charles R. Berger and Michael Burgoon.
p. cm.
Includes bibliographical references (p. ) and index.
ISBN 0-87013-487-6 (pbk: alk. paper)
1. Interpersonal communication. 2. Persuasion (Psychology) 3. Social Interaction. 4. Attitude change. 5. Social influence.
I. Berger, Charles R. II. Burgoon, Michael.
BF637.C45C644 1995 95-2096
302.2dc20 CIP
Page v
Dedication
May 20, 1995
This volume has been prepared in honor of the late Gerald R. Miller,
who was a professor in the Department of Communication at
Michigan State University. All of the authors of this volume were
both his students and friends. Gerry's intense and enduring interest in com
munication and social influence processes sparked similar interests in his
students, as the chapters of this volume clearly demonstrate. A more subtle
but perhaps even more profound gift Gerry gave to his students was his
consistent encouragement to take intellectual risks and to advance and
develop new ideas. His influence is reflected in the diversity of topics
included in this book's chapters and the innovative approaches used to
investigate them. Although Gerry is no longer with us physically, in so
many ways he is present in each of these chapters. We all miss him very
much, but his ideas will always be part of our thinking, writing, and contin
uing conversations about communication and social influence processes.
Page vii
Contents
Preface
ix
Picture 3
1. Inscrutable Goals, Uncertain Plans, and The Production of Communicative Action
Charles R. Berger
1
Picture 4
2. Language Expectancy Theory: Elaboration, Explication, and Extension
Michael Burgoon
29
Picture 5
3. Communication and Personality: Improving the Predictive Fit
Thomas M. Steinfatt
53
4. Conceptualizing Deception as a Persuasive Activity
James B. Stiff
73
Picture 6
5. Commentary on Compliance-Gaining Message Behavior Research
Franklin J. Boster
91
6. Interpersonal Influence: The View from Between People
Micheal E. Roloff
115
Picture 7
7. "You've Lost That Loving Feeling...": Romance Loss as a Function of Relationship Development and Escalation Processes
Michael Sunnafrank
133
8. Webs of Influence in Personal Relationships
Malcolm R. Parks
155
About the Contributors
179
Index
183

Page ix
Preface
Students of social influence, from Aristotle to contemporary scholars, have viewed communication processes as fundamental to the induction of attitude and behavioral change in people. When the experimental study of persuasion became popular at the midpoint of the 20th century, researchers sought to isolate the causal variables responsible for producing attitude change (Hovland, Janis, & Kelley, 1953). While research reported during that era examined the role of personality variables in the persuasion process (Janis & Field, 1959), such message factors as fear appeals and message sidedness, as well as the order of presentation of persuasive communications, were deemed central to the induction of social influence (Hovland, 1957). With the introduction of television, increased concern was expressed over the persuasive effects of mass media, especially with respect to such issues as violent media portrayals and their influence on children (Schramm, Lyle, & Parker, 1961). However, almost identical alarms were sounded more than two decades earlier by the Payne Fund researchers with respect to the potential deleterious effects of movie attendance on children (Charters, 1933: Wartella & Reeves, 1985).
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