NO IS SHORT FOR
next
OPPORTUNITY
This outstanding book goes straight to the heart of successful selling, showing you how to develop unshakable self-confidence in every sales situation.
Brian Tracy , author of Ultimate Sales Success
The title of Martin Limbecks new book, NO Is Short for Next Opportunity , is an insight to his positive attitude and his sales brilliance. He lives his expertise, and this book will help you gain yours. A brand new way to address no will lead you to more opportunities for YES! This book is not an option for anyone who has ever heard the word nobuy it and read it today and start getting yes tomorrow.
Jeffrey Gitomer , author of The Little Red Book of Selling
This book is a must read for all who aspire to succeed in salesthat is selling anything whether it is an idea, product or service. Top producers are not stopped by the word no . Hearing no only gets their engines going. No is a part of life and here is a secret, ready? Top producers hear more nos than yeses. You dont get penalized for the nos, but you do get rewarded for the yeses. Read Martin Limbecks book and you will learn how to get past the no and realize your true potential.
Ron Karr , author of Lead, Sell or Get Out of the Way
Martin Limbeck takes the reader through a wonderful journey learning about topics such as focus, goal-orientation, and resolve. In his work, NO Is Short for Next Opportunity , this highly competent sales professional helps the reader not only with motivation, but with specific techniques to deal with selling in its various aspects. This book is good, not only for beginning sales professionals, but for the seasoned pros who need a reminder of what sales is all about.
I particularly liked the way he stressed the importance of personal responsibility. It is imperative for a sales professional to do the adequate homework necessary before any conversation. There is no shortcut for this and Limbeck provides many examples to show the importance of adequate and thorough preparation and how important it is not only in the sales process, but in life.
This is a book that is packed full of ideas the sales professional can go and implement immediately. It is a fun read and an important read. Do yourself a favor. Buy this book, or yet, and apply its principles today.
Terry L. Brock , MBA, CSP, CPAE, syndicated columnist,
Speaker Hall of Fame member and marketing coach
Martin Limbeck has written a book all sales pros should read, whether beginner or top producer. He asks so many great questions and provides so many provocative insights and answers, this book will keep you going and growing throughout your career. I recommend it.
Mark Sanborn , award winning speaker and author of
The Fred Factor and You Dont Need a Title to Be a Leader
Martin Limbeck is the most dynamic, straight-talking and trusted sales professional I have ever met and had the fortune of hearing speak. In this book, he cuts the nonsense and gets right to the core of what really works for successful selling in a competitive world. With his authentic and honest style he provides all you need to ensure you attract and keep customers, and have them talking about you for many years to come.
Lesley Everett , creator of Walking TALL and personal brand coach/speaker
NO Is Short for Next Opportunity is more than a book; it is a how to guide to win in the increasingly complex business of selling. Straight to the heart with proven principles that will increase your sales and keep your clients. A must read if you want to SELL!
Dr. Joachim de Posada , author of the Dont Eat the Marshmallow...Yet! series
NO Is Short for Next Opportunity is a sales guide you will want to apply to life. Compelling, complete, and courageous, this book will show you how to sell successfully to others and how to overcome the objections of even your most important client... you. I got new ideas and a new sense of hope from the very first page!
Monica Wofford , CSP, CEO, Contagious Companies, Inc.
and author of Make Difficult People Disappear
Selling can be hard. Or it can be easy. The product or service may be the problem, but more often closing the deal relies on the skills and attitude of the salesperson. Martin Limbeck is a master salesperson. In this book he shares valuable tools for making more sales. Martin knows that you can sell more with a story than a fact sheet. Invest your time and money with this book and you will sell more.
Doug Stevenson , author of Doug Stevensons Story Theater Method
The pace has accelerated and so has the pressure. Sales professionals risk burnout if they dont keep their heads in the game. Martins book helps them quickly move on to the NOthe Next Opportunitywithout missing a beat. Avoid the downward spiral of paralysis and inactivity and get this book for your entire sales team!
Laura Stack , author of Execution IS the Strategy
Martin Limbeck gets it all right when it comes to attitude and mental toughness for salespeople. This book should be required reading for every serious sales professional.
Steve Siebold, author of 177 Mental Toughness Secrets of the World Class
Learn to think and act like a top sales professional from the guy who wrote the book on it. Oh yeah, this is the book! If youre truly ready to raise your sales game, this book is for you!
Scott Friedman, author of Celebrate! Lessons Learned
from the Worlds Most Admired Organizations
Martin Limbeck is a dedicated sales expert. I had the opportunity to meet him and enjoy his presentation at one of our sales meetings in Munich. He is very powerful and convincing, yet bold. What I like most about NO Is Short for Next Opportunity is the way Martin views selling. It is not a job with a negative connotation but rather a profession that deserves to be done with pride. As the book title indicates, a no is not the end of the world in sales but a beginning, because you cannot lose, you can only win. This represents a mindset that we need in sales. Martin puts things into the right perspective and reminds us that, armed with self-confidence, no sale is beyond our reach.
Christian Gerwens, Regional Senior Vice President AMANZA
(Americas, Africa, Australia, New Zealand), Miele
f
Translated from the German by Christian Villano and Esther Lenssen
New York
NO IS SHORT FOR next OPPORTUNITY
How Top Sales Professionals Think
Copyright 2013 by Redline Verlag, Mnchner Verlagsgruppe GmbH, Munich, Germany
English translation copyright 2015 by Martin Limbeck.
All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.
Published in New York, New York, by Morgan James Publishing. Morgan James and The Entrepreneurial Publisher are trademarks of Morgan James, LLC.
www.MorganJamesPublishing.com
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Originally published in German in 2011 by Redline Verlag, Mnchner Verlagsgruppe GmbH, Munich, Germany, as Nicht gekauft hat er schon So denken Top-Verkufer .