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Brian P. Moran - The 12 Week Year

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The guide to shortening your execution cycle down from one year to twelve weeks

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your year to be 12 weeks long. In 12 weeks, there just isnt enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
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Contents Additional Praise for The 12 Week Year Time is the single biggest - photo 1

Contents

Additional Praise for The 12 Week Year

Time is the single biggest roadblock that restricts human progress. The 12 Week Year provides a roadmap to drive velocity, output, and results. Speed of execution is the driving force to success, and Brian Moran and Mike Lennington help you win this race. A must-read for those seeking to reach their full potential.

Josh Linkner, New York Times bestselling author of Disciplined Dreaming

Moran and Lenningtons view of accountability is a game changer. If we all wake up to the fact that freedom of choice is the foundation of accountability, the word will take on a whole new meaning.

Cali Ressler and Jody Thompson, coauthors of Why Managing Sucks and How to Fix It

Using the 12 Week Year has been the single best thing I have done personally and professionally!

Wicho Hernandez, President, LINQ Financial

What I like about The 12 Week Year is that it helps you produce results! Ideas are greatand this book has plenty of thembut they arent worth a hill of beans until you act on them. Ive been endorsing Moran and Lenningtons work to my clients for years. Why? The system works!

Bill Cates, author of Beyond Referrals; How to Use the Perpetual Revenue System to Turn Referrals into High-Value Clients

The 12 Week Year is by far the most practical book on what it takes to execute well that I have ever encountered. If you really read this book, if you study it, if you commit yourself to apply itit will transform your results in business and in life.

James Shoemaker, CEO, Shoemaker Financial

Over two decades running businesses, teaching others to do it, writing and speaking about it, day-to-day execution remains the toughest part of the code to get right. In one book Brian and Mike have put everything before it to shame.

Dick Cross, author of Just Run It!

The 12 Week Year is one of the best how-to books Ive ever read. It will work for you!

Jack Krasula, Host of Anything is Possible, NewsTalk 760 WJR

The 12 Week Year is a must-read for anyone who is seeking a more balanced and successful personal and professional life. Not only does it introduce many great and practical ideas for improving your performance in business, it also includes step-by-step action items to actually implement those ideas.

Robert Fakhimi, CEO and President, Mass Mutual San Francisco

In my career I have only experienced two different things that I consider to be game changers, and The 12 Week Year process is one. It has transformed our agency from top to bottom.

Gregory A. McRoberts, Managing Partner, WestPoint Financial Group

The 12 Week Year is genius! The only way I can stay on schedule, as an author, speaker, business-owner, husband, and father of four is by subscribing to this simple, yet brilliant strategy. Dont let another year go by without discovering the power of this fantastic program. It will revolutionize your life, turning dreams into reality!

Patrick Kelly, author of national bestseller, Tax-Free Retirement

The principals and disciplines of high performance outlined in this book will change your personal and business life and will create a sense of urgency.

Harris S. Fishman, President, First Financial Group

Brian and Mike are onto something truly empowering, sometimes life does get in the way, but if you think about the long-term benefits of your actions, you will never disappoint yourself or others around you. The exercises and life plans that are in this book make it a must-read for everyone, professionally and personally.

Michael Vesuvio, President, Emerald Financial

Cover design Paul McCarthy Copyright 2013 by Brian P Moran and Michael - photo 2

Cover design: Paul McCarthy

Copyright 2013 by Brian P. Moran and Michael Lennington. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com . Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions .

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.

For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Cataloging-in-Publication Data:

Moran, Brian, 1959

The 12 week year : get more done in 12 weeks than others do in 12 months / Brian Moran and Michael Lennington.

pages cm

ISBN 978-1-118-50923-4 (cloth); ISBN 978-1-118-61629-1 (ebk); ISBN 978-1-118-61636-9 (ebk); ISBN 978-1-118-61642-0 (ebk)

1. Success in business. 2. Success. 3. Organizational effectiveness. I. Lennington, Michael, 1958- II. Title. III. Title: Twelve week year.

HF5386.M753 2013

650.1dc23

2012049843

Chapter 1
The Challenge

How is it that some people seem to accomplish so much while the vast majority of people never accomplish what they are capable of? If you could fully tap your potential, what might be different for you? How would your life change if each and every day you performed up to your full potential? What would be different six months, three years, and five years down the road if each day you were at your best?

That set of questions, that core concept, is what the past dozen years or so have been about for Mike and me. For years, we have been helping our clients to execute more effectively. We work with individuals, teams, and corporations to make plans to help them achieve their goals. Our quest has been to unlock the secret to helping individuals and organizations perform at their best and live the life they are truly capable of.


If we did the things we are capable of doing, we would literally astound ourselves.
Thomas Edison
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